Agribusiness Commons^™

Consumers’ Willingness-To-Pay For Local Sourcing In Alternative Restaurant Formats, Mahla Zare Mehrjerdi

Theses and Dissertations--Agricultural Economics

This dissertation consists of three essays that contribute to the research on local food purchase and consumers’ preferences and willingness-to-pay. Essay I examines whether there are differences in consumers’ willingness-to-pay for local food across alternative restaurant formats and provides a justification for using a system to legitimate local sourcing in restaurants. Essay II studies consumers’ preferences for local sourcing in restaurants in rural and urban communities and elaborates on where there is a significant willingness-to-pay for local food in rural communities. Lastly, essay III examines consumers’ purchase frequency of local food across direct and intermediated markets and provides results on …