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Full-Text Articles in Agribusiness
New Chief Executive To Take Agriculture Into The Future, Department Of Agriculture And Food, Western Australia
New Chief Executive To Take Agriculture Into The Future, Department Of Agriculture And Food, Western Australia
Journal of the Department of Agriculture, Western Australia, Series 4
The appointment of Graeme Robertson as Chief Executive Officer of the Government agencies involved in agriculture is a milestone in the delivery of services to the agricultural sector in Western Australia
Food Into Asia, Geraldine Pasqual, Richard Taylor
Food Into Asia, Geraldine Pasqual, Richard Taylor
Journal of the Department of Agriculture, Western Australia, Series 4
Competing for a share of Asia's food market may require playing by a new set of rules. New packaging and labelling formays will need careful and long-term planning and products must match the customer's palate and quality specifications.
Geraldine Pasqual and Richard Taylor explain some of the culturally significant rules of the game and why marketing success greatly depends on understanding what the customer wants and supplying it.