Open Access. Powered by Scholars. Published by Universities.®
Advertising and Promotion Management Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
Articles 1 - 3 of 3
Full-Text Articles in Advertising and Promotion Management
Snapple: Integrated Advertising Campaign, Hayley Renneker
Snapple: Integrated Advertising Campaign, Hayley Renneker
Mahurin Honors College Capstone Experience/Thesis Projects
The National Student Advertising Competition is a competition college chapters of the American Advertising Federation can participate in. This competition has a corporate sponsor, this year being Snapple, which gives students the opportunity to write an integrated marketing campaign that addresses real advertising challenges Snapple is currently facing. I managed a group of 19 peers and worked for several months to come up with a solution to their current problem. We created a 27-page campaign book outlining the research we conducted, the target consumers, a “big idea,” creative execution, media plan, media budget, and campaign measurement. Our “big idea” carried …
Rebranding The Wku Office Of Sustainability, Mary Boothe
Rebranding The Wku Office Of Sustainability, Mary Boothe
Mahurin Honors College Capstone Experience/Thesis Projects
Since its inception in 2008, the WKU Office of Sustainability has struggled with general program and initiative awareness as well as student engagement in university sponsored sustainability activities. Attempts to target and capture an audience have been inconsistent due to lack of budget and staff, resulting in varying levels of success. The purpose of this project is to identify, through a population survey, a student market that is interested but unaware of the information, services, and initiatives provided by the WKU Office of Sustainability. Once identified, the market was assessed using statistical data and focus groups to determine the most …
Ua19/13 Athletic Marketing, Wku Archives
Ua19/13 Athletic Marketing, Wku Archives
WKU Archives Collection Inventories
Records created by and about Athletic Marketing.