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Articles 1 - 7 of 7
Full-Text Articles in Advertising and Promotion Management
Building The Nashville Predators Brand, Jonathan R. Generotti
Building The Nashville Predators Brand, Jonathan R. Generotti
Chancellor’s Honors Program Projects
No abstract provided.
Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove
Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove
Masters Theses
Overall, the goal of this study is to identify and differentiate the various motivations and cultural influences that can be used to explain consumer behavior. In doing so, this study hopes to facilitate the development of new and innovative marketing strategies, providing a new research design for the ethnographer’s toolkit. More importantly, this model can give shape to new constructs and new variables for further empirical testing in the field through quantitative and qualitative methods. By blending the two approaches, using qualitative interpretive anthropological analysis by field study with quantitative sentiment analysis adapted from market researcher Jeffery Breen’s (2012) methodology, …
Changing The Industry, Spotify, Seth A. Carver
Changing The Industry, Spotify, Seth A. Carver
Chancellor’s Honors Program Projects
No abstract provided.
The Four-Hour Film Festival, James Christopher Agan
The Four-Hour Film Festival, James Christopher Agan
Chancellor’s Honors Program Projects
No abstract provided.
2015-2016 Pebble Smartwatch Advertising Campaign, Robert W. Jellicorse
2015-2016 Pebble Smartwatch Advertising Campaign, Robert W. Jellicorse
Chancellor’s Honors Program Projects
No abstract provided.
Generation Y And Sustainability, Shelby L. Talbott
Generation Y And Sustainability, Shelby L. Talbott
Chancellor’s Honors Program Projects
No abstract provided.
Two Types Of Couponers Discovered: The Smart Family Shopper And The Game Player, Alana Stephenson Phillips
Two Types Of Couponers Discovered: The Smart Family Shopper And The Game Player, Alana Stephenson Phillips
Masters Theses
In 2011, 3.5 billion coupons were redeemed, which is up 6.1% from 2010. Even with coupon redemption on the rise, coupon distribution is down, average coupon values are lower, and average usable time before expiration has been shortened. Coupon users, or couponers, are also fighting a bad reputation and stricter store coupon policies.
Despite all the issues facing couponers, couponing has become more popular in recent years. Some of this popularity may be due to the thousands of coupon blogs that aide couponers in matching coupons to available deals. Couponers no longer have to search all sale ads and keep …