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Scentsational Marketing In Business: A Study Of Scent Atmospherics, Jordan Thomas
Scentsational Marketing In Business: A Study Of Scent Atmospherics, Jordan Thomas
Undergraduate Honors Theses
This research will evaluate a marketing tool called atmospherics. This tool, although very powerful in capturing a consumer’s interest through the use of memories and the overall aspect of buying, is sometimes forgotten when constructing a marketing plan. The thesis will evaluate the strengths and weaknesses when using this marketing tool and then apply those characteristics to a specific example of a bakery.