Advertising and Promotion Management Commons^™

Annual Review Of Social Partnerships Issue 8, Maria May Seitanidi

Maria May Seitanidi

This is the 8th Issue of the Annual Review of Social Partnerships (ARSP).

Iowa Moves To All Living Learning Communities, Von Stange Ed.D.

Von Stange, Ed.D.

Living on campus at the University of Iowa has become an educational hallmark of the student experience. In July 2012, Iowa began the process of implementing a campus-wide Living Learning Community (LLC) initiative. This workshop will examine the changes undergone to make the transition from 14 to 32 LLCs in less than a year’s time. Join representatives from the UH&D team as we discuss the successes and challenges of this campus culture change and share best practices in staffing, programming, funding, assignments, and collaborations. Presented with Becky Wilson, Josh Atcher, and Linda Varvel from the University of Iowa.

Application Six Sigma And Lean Methodologies To Integration, Bahram Mahmoudi Mazraeh Shadi

bahram mahmoudi mazraeh shadi

No abstract provided.

Methodologies For Implementing The Balanced Scorecard Model By Means Of High Quality European, Bahram Mahmoudi Mazraeh Shadi

bahram mahmoudi mazraeh shadi

Abstract Expanding and growing the competition among organizations in the field of manufacturing and services guide them to use the samples and patterns to appraise their activities and performance. Appearance of such types of needs and inefficiency of measuring systems with traditional activities assessment causes the creation of new activities assessment’s models across organizations. These models are divided in two groups. The first group is based on self assessment while second one relies on measurement and improvement of business and trade process. Balanced Score Card (BSC) and European Foundation for Quality Management EFQM have had mo re possibility among mentioned …

Strategic Effects Of Three-Part Tariffs Under Oligopoly, Yong Chao

Yong Chao

The distinct element of a three-part tariff, compared with linear pricing or a two-part tariff, is its quantity target within which the marginal price is zero. This quantity target instrument enriches the firm's strategy set in dictating the competition to a specific level, even in the absence of usual price discrimination motive. With general differentiated linear demand system, the competitive effect of a three-part tariff in contrast to linear pricing depends on the degree of substitutability between products: competition is intensified when two products are more differentiated, yet softened when two products are more substitutable.

Agen Judi Online Fokusbet, Don Brando Don Brando

Don Brando Don Brando

No abstract provided.

The State Of Global Sustainable Food Production, Green Supply Chain Management And Decision Making: A Multidisciplinary Review, Renato Alas Msc

Renato A Martins MSc

Abstract This review aims to promote a discussion about the development of a new global supply chain structure, as emergent economies such as the BRICS (Brazil, Russia, India, China and South Africa) are coming to the scene. In this review we try to understand the dynamic processes of global food distribution and its logistics taking into account the impact of emergent economies. As XXI century society faces an increasing global population that imposes a greater challenge for self-sustainable food production, quality and distribution. How then we cope with such great supply demands? In support to UN-FAO goal of reducing the …

Latent Topic Analysis For Predicting Group Purchasing Behavior On The Social Web, Feng-Tso Sun, Martin Griss, Ole J. Mengshoel, Yi-Ting Yeh

Ole J Mengshoel

Csr Responsibility Or Opportunity? (2013), David Cooke

David Cooke

Corporate / not-for-profit partnerships are changing to reflect the return on investment and benefits for the corporation when engaging in these partnerships.

Efficiency Security Margin: A New Parameter In A Dea-Based Evaluation System, Saeid Ehdaie

university of science & culture

Abstract: A new concept in DEA-based evaluation systems is developed. DEA is a mathematical method for evaluating efficiency of some Decision Making Units (DMUs). Applying DEA on a set of DMUs, one may classify DMUs to efficient units and non-efficient units. The efficiencies in DEA are relative values. So, in a competitive world, an efficient unit may loss its rank when a non-efficient unit improves its performance. Efficiency Security Margin is a metric to determine how much an efficient unit is at risk by others. In this paper, we introduce this parameter and state an algorithm for determining it.

Shu Hosts Panel On Digital Marketing, Anca C. Micu

Anca C. Micu

Sacred Heart University hosted its first annual Digital Marketing Evening recently, featuring a discussion among panelists and global digital marketing executives Brian Cohen, Clay Cowan, Andrew Markowitz and Joshua Nafman. The primary focus of the evening was where the digital marketing field is headed. The event, which was organized by Anca Micu, chair of SHU’s Department of Marketing and Sport Management, spotlighted the Department’s master’s degree in digital marketing.

Investigating Food Export Opportunities Of The United State From A Global Perspective: Applying Shift Share Analysis, Yasha Sazmandasfaranjan Mr.

Yasha SazmandAsfaranjan

The paper aims to analyze the exported food data of the United States in order to forecast the future of the export. The export data were collected from export.gov. The U.S. export data on more than forty destination countries, six products, for a period of ten years were collected and analyzed. The shift-share analysis was employed in data analysis. The study was carried out based on the export figures of food products namely, food and kindred products, grain and oilseed milling products, starch and vegetable fats and oils, meat products (except poultry), dairy products and poultry, prepared or preserved. The …

Demanda De Institucionales Por Emisiones De Medianas Empresas, John Pineda Galarza

John Pineda Galarza

En abril de 2013 se concretó la primera emisión de papeles comerciales en el ámbito del Mercado Alternativo de Valores (MAV) la cual fue un éxito pues se logró una demanda de 3 a 1, sin embargo los inversionistas institucionales brillaron por su ausencia. En el presente artículo, se analizan los principales desincentivos que tienen inversionistas institucionales como las AFP para invertir en instrumentos emitidos por medianas empresas, planteando en ese sentido algunos temas pendientes en relación con el MAV.

Narratives Of Job Satisfaction Offered By The ‘100 Best Companies To Work For In America’, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

This research analyzes narratives of employee job satisfaction offered by the 2012 CNN Money/ Fortune Magazine listing of “100 Best Companies to Work for in America.” A random sampling of 52 of the corporate websites was subject to content analysis. Among websites viewed, slightly more than half offered text- or video-based narratives of employees discussing their satisfaction with work. Most present a personal, emotional assessment of the value of work. Most rewards were identified as intrinsic (responsibility, or challenge) rather than extrinsic (salary, or benefits). College undergraduates preparing to enter the job market analyzed the narratives and offered feedback about …

Increasing College Football Attendance: An Exploratory Study Of Fan Typology, Oscar T. Mcknight, Ronald Paugh, Jordan Mcknight, Wenhui Jin

Oscar T McKnight Ph.D.

No sport enjoys more popularity in the USA than football. However, not every college can fill their stadium. This study examined spectator typology and college football attendance. Four typologies emerged as well as a chronology of expectations for game events. Presented is PUNT a sport marketing strategy to increase football game attendance.

Look, Puppies! Distraction In Dtc Advertising, Jesse King, Leslie Koppenhafer, David Boush

Leslie E. Koppenhafer

The Federal Drug administration (FDA) requires pharmaceutical firms running direct to consumer (DTC) advertising to disclose information about the most important risks in a “Major Statement.” However, the visual information shown onscreen during the Major Statement is not currently regulated. In many DTC advertisements, the presentation of the Major Statement is accompanied by distracting visual elements that may prevent consumers from understanding important risk information. The present research examines a currently running DTC advertisement and finds preliminary evidence that these visual distractions do affect risk judgments.

Shu To Present Panel On Digital Marketing, Anca C. Micu

Anca C. Micu

Sacred Heart University’s John F. Welch College of Business (WCOB) will present “Digital Marketing Evening” on Wednesday, May 1, 2013. The evening will consist of a conversation with an impressive panel of digital marketing practitioners who will talk about the practice of digital marketing in their respective industries. Panelists will be: Brian Cohen, executive vice president and general manager, E-Tailing Solutions; Clay Cowan, vice president of global digital, Starwood Hotels & Resorts; Andrew Markowitz, global digital marketing director at GE; Joshua Nafman, senior digital brand manager at PepsiCo .

A Business Model Of Purchase Stimulus On The Consumer Intention To Buy Products Under Volume Discount Through Consumer Behavior Factors, Mohammad Iranmanesh, Krishnaswamy Jayaraman, Rozinah Jamaludin, Seyedeh Khadijeh Taghizadeh

Mohammad Iranmanesh

The importance of sales promotion has increased dramatically as the purchasing power of money has gone up ever before in developing and developed countries. Malaysia is one of the biggest sales promotion markets where the highest proportion of 81% is driven by retailers in the year 2009 as compared to 77% in 2008 (Nielsen, 2010). Volume discount is an attractive promotion strategy among Malaysian consumers and is commonly prevalent in the market. Volume discount includes four components namely Buy one get one free (BOGO), Buy one and get next one with 50% discount, up to 50% extra volume and coupons …

Consumer Reflections On “Buy One Get One Free” (Bogo) Promotion Scheme-An Empirical Study In Malaysia, Krishnaswamy Jayaraman, Mohammad Iranmanesh, Manjeet Dashini Kaur, Hasnah Haron

Mohammad Iranmanesh

“Buy One Get One free (BOGO)” is one of the common schemes of sales promotion of products and is widely used throughout the world. In the recent past, BOGO scheme has gained momentum and popularity among the consumers. The present study includes 111 respondents in Malaysia, who have experienced in purchasing products under BOGO scheme. The relationship between the purchase satisfaction of the respondents and their repurchase intention on BOGO scheme is investigated in this study. Out of 111 respondents, 47 (42.3%) were highly satisfied on making purchase under BOGO scheme and 52 (46.8%) have repurchase intentions. The results obtained …

Quality Is Becoming More About Taste And Less About Cost: Eeg And Survey Study On Consumer Behavior, Charnetta Brown, Adriane Randolph, Janee Burkhalter

Charnetta Brown

No abstract provided.

Combining Online, Print Increases Ad Effectiveness, Ginger Rosenkrans, Keli Myers

Ginger Rosenkrans

No abstract provided.

Everyday Advertising Context: An Ethnography Of Advertising Response In The Family Living Room, Laknath Jayasinghe, Mark Ritson

Mark Ritson

Consumer research largely examines television advertising effects using conventional psychological accounts of message processing. Consequently, there is an emphasis on the influence of textual content at the expense of the everyday interpersonal viewing contexts surrounding advertising audiences. To help restore this theoretical imbalance an ethnographic study was conducted in eight Australian homes to explore the influence of everyday viewing contexts on advertising audiences. This article examines how the everyday advertising contexts of social interaction, viewing space, media technology use, and time impact consumer responses to television advertising texts. Advertising viewing behavior in the family living room is framed within broader …

Digital Traces For Business Intelligence: A Case Study Of Mobile Telecoms Service Brands In Greece, Giannis Milolidakis, Demosthenes Akoumianakis, Chris Kimble

Chris Kimble

Purpose – Data from social media (SM) has grown exponentially and created new opportunities for businesses to supplement their business intelligence (BI). However, there are many different platforms all of which are in a constant state of evolution. The purpose of this paper is to describe a generic methodology for the gathering of data from SM and transforming it into valuable BI.

Design/methodology/approach – The approach taken is termed virtual excavation and builds on the similarities between the manipulation of technological artefacts virtual communities using various forms of SM and the excavation and analysis of physical artefacts found in archaeological …

Quality Is Becoming More About Taste And Less About Cost: Eeg And Survey Study On Consumer Behavior, Charnetta Brown, Adriane Randolph, Janee Burkhalter

Adriane B. Randolph

No abstract provided.