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Articles 1 - 14 of 14
Full-Text Articles in Advertising and Promotion Management
Annual Review Of Social Partnerships Issue 8, Maria May Seitanidi
Annual Review Of Social Partnerships Issue 8, Maria May Seitanidi
Maria May Seitanidi
This is the 8th Issue of the Annual Review of Social Partnerships (ARSP).
Application Six Sigma And Lean Methodologies To Integration, Bahram Mahmoudi Mazraeh Shadi
Application Six Sigma And Lean Methodologies To Integration, Bahram Mahmoudi Mazraeh Shadi
bahram mahmoudi mazraeh shadi
No abstract provided.
Methodologies For Implementing The Balanced Scorecard Model By Means Of High Quality European, Bahram Mahmoudi Mazraeh Shadi
Methodologies For Implementing The Balanced Scorecard Model By Means Of High Quality European, Bahram Mahmoudi Mazraeh Shadi
bahram mahmoudi mazraeh shadi
Abstract Expanding and growing the competition among organizations in the field of manufacturing and services guide them to use the samples and patterns to appraise their activities and performance. Appearance of such types of needs and inefficiency of measuring systems with traditional activities assessment causes the creation of new activities assessment’s models across organizations. These models are divided in two groups. The first group is based on self assessment while second one relies on measurement and improvement of business and trade process. Balanced Score Card (BSC) and European Foundation for Quality Management EFQM have had mo re possibility among mentioned …
Agen Judi Online Fokusbet, Don Brando Don Brando
Agen Judi Online Fokusbet, Don Brando Don Brando
Don Brando Don Brando
No abstract provided.
The State Of Global Sustainable Food Production, Green Supply Chain Management And Decision Making: A Multidisciplinary Review, Renato Alas Msc
The State Of Global Sustainable Food Production, Green Supply Chain Management And Decision Making: A Multidisciplinary Review, Renato Alas Msc
Renato A Martins MSc
Abstract This review aims to promote a discussion about the development of a new global supply chain structure, as emergent economies such as the BRICS (Brazil, Russia, India, China and South Africa) are coming to the scene. In this review we try to understand the dynamic processes of global food distribution and its logistics taking into account the impact of emergent economies. As XXI century society faces an increasing global population that imposes a greater challenge for self-sustainable food production, quality and distribution. How then we cope with such great supply demands? In support to UN-FAO goal of reducing the …
Efficiency Security Margin: A New Parameter In A Dea-Based Evaluation System, Saeid Ehdaie
Efficiency Security Margin: A New Parameter In A Dea-Based Evaluation System, Saeid Ehdaie
university of science & culture
Abstract: A new concept in DEA-based evaluation systems is developed. DEA is a mathematical method for evaluating efficiency of some Decision Making Units (DMUs). Applying DEA on a set of DMUs, one may classify DMUs to efficient units and non-efficient units. The efficiencies in DEA are relative values. So, in a competitive world, an efficient unit may loss its rank when a non-efficient unit improves its performance. Efficiency Security Margin is a metric to determine how much an efficient unit is at risk by others. In this paper, we introduce this parameter and state an algorithm for determining it.
Shu Hosts Panel On Digital Marketing, Anca C. Micu
Shu Hosts Panel On Digital Marketing, Anca C. Micu
Anca C. Micu
Sacred Heart University hosted its first annual Digital Marketing Evening recently, featuring a discussion among panelists and global digital marketing executives Brian Cohen, Clay Cowan, Andrew Markowitz and Joshua Nafman. The primary focus of the evening was where the digital marketing field is headed. The event, which was organized by Anca Micu, chair of SHU’s Department of Marketing and Sport Management, spotlighted the Department’s master’s degree in digital marketing.
Investigating Food Export Opportunities Of The United State From A Global Perspective: Applying Shift Share Analysis, Yasha Sazmandasfaranjan Mr.
Investigating Food Export Opportunities Of The United State From A Global Perspective: Applying Shift Share Analysis, Yasha Sazmandasfaranjan Mr.
Yasha SazmandAsfaranjan
The paper aims to analyze the exported food data of the United States in order to forecast the future of the export. The export data were collected from export.gov. The U.S. export data on more than forty destination countries, six products, for a period of ten years were collected and analyzed. The shift-share analysis was employed in data analysis. The study was carried out based on the export figures of food products namely, food and kindred products, grain and oilseed milling products, starch and vegetable fats and oils, meat products (except poultry), dairy products and poultry, prepared or preserved. The …
Demanda De Institucionales Por Emisiones De Medianas Empresas, John Pineda Galarza
Demanda De Institucionales Por Emisiones De Medianas Empresas, John Pineda Galarza
John Pineda Galarza
En abril de 2013 se concretó la primera emisión de papeles comerciales en el ámbito del Mercado Alternativo de Valores (MAV) la cual fue un éxito pues se logró una demanda de 3 a 1, sin embargo los inversionistas institucionales brillaron por su ausencia. En el presente artículo, se analizan los principales desincentivos que tienen inversionistas institucionales como las AFP para invertir en instrumentos emitidos por medianas empresas, planteando en ese sentido algunos temas pendientes en relación con el MAV.
Narratives Of Job Satisfaction Offered By The ‘100 Best Companies To Work For In America’, Douglas J. Swanson Ed.D Apr
Narratives Of Job Satisfaction Offered By The ‘100 Best Companies To Work For In America’, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
This research analyzes narratives of employee job satisfaction offered by the 2012 CNN Money/ Fortune Magazine listing of “100 Best Companies to Work for in America.” A random sampling of 52 of the corporate websites was subject to content analysis. Among websites viewed, slightly more than half offered text- or video-based narratives of employees discussing their satisfaction with work. Most present a personal, emotional assessment of the value of work. Most rewards were identified as intrinsic (responsibility, or challenge) rather than extrinsic (salary, or benefits). College undergraduates preparing to enter the job market analyzed the narratives and offered feedback about …
Shu To Present Panel On Digital Marketing, Anca C. Micu
Shu To Present Panel On Digital Marketing, Anca C. Micu
Anca C. Micu
Sacred Heart University’s John F. Welch College of Business (WCOB) will present “Digital Marketing Evening” on Wednesday, May 1, 2013. The evening will consist of a conversation with an impressive panel of digital marketing practitioners who will talk about the practice of digital marketing in their respective industries. Panelists will be: Brian Cohen, executive vice president and general manager, E-Tailing Solutions; Clay Cowan, vice president of global digital, Starwood Hotels & Resorts; Andrew Markowitz, global digital marketing director at GE; Joshua Nafman, senior digital brand manager at PepsiCo .
A Business Model Of Purchase Stimulus On The Consumer Intention To Buy Products Under Volume Discount Through Consumer Behavior Factors, Mohammad Iranmanesh, Krishnaswamy Jayaraman, Rozinah Jamaludin, Seyedeh Khadijeh Taghizadeh
A Business Model Of Purchase Stimulus On The Consumer Intention To Buy Products Under Volume Discount Through Consumer Behavior Factors, Mohammad Iranmanesh, Krishnaswamy Jayaraman, Rozinah Jamaludin, Seyedeh Khadijeh Taghizadeh
Mohammad Iranmanesh
The importance of sales promotion has increased dramatically as the purchasing power of money has gone up ever before in developing and developed countries. Malaysia is one of the biggest sales promotion markets where the highest proportion of 81% is driven by retailers in the year 2009 as compared to 77% in 2008 (Nielsen, 2010). Volume discount is an attractive promotion strategy among Malaysian consumers and is commonly prevalent in the market. Volume discount includes four components namely Buy one get one free (BOGO), Buy one and get next one with 50% discount, up to 50% extra volume and coupons …
Consumer Reflections On “Buy One Get One Free” (Bogo) Promotion Scheme-An Empirical Study In Malaysia, Krishnaswamy Jayaraman, Mohammad Iranmanesh, Manjeet Dashini Kaur, Hasnah Haron
Consumer Reflections On “Buy One Get One Free” (Bogo) Promotion Scheme-An Empirical Study In Malaysia, Krishnaswamy Jayaraman, Mohammad Iranmanesh, Manjeet Dashini Kaur, Hasnah Haron
Mohammad Iranmanesh
“Buy One Get One free (BOGO)” is one of the common schemes of sales promotion of products and is widely used throughout the world. In the recent past, BOGO scheme has gained momentum and popularity among the consumers. The present study includes 111 respondents in Malaysia, who have experienced in purchasing products under BOGO scheme. The relationship between the purchase satisfaction of the respondents and their repurchase intention on BOGO scheme is investigated in this study. Out of 111 respondents, 47 (42.3%) were highly satisfied on making purchase under BOGO scheme and 52 (46.8%) have repurchase intentions. The results obtained …
Quality Is Becoming More About Taste And Less About Cost: Eeg And Survey Study On Consumer Behavior, Charnetta Brown, Adriane Randolph, Janee Burkhalter
Quality Is Becoming More About Taste And Less About Cost: Eeg And Survey Study On Consumer Behavior, Charnetta Brown, Adriane Randolph, Janee Burkhalter
Charnetta Brown
No abstract provided.