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Advertising and Promotion Management Commons™
Open Access. Powered by Scholars. Published by Universities.®
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- Library marketing (6)
- Library posters (6)
- Library promotion (6)
- READ (6)
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- Brochure (2)
- Adopt-a-book (1)
- Advertising (1)
- Brand image (1)
- Corporate speech (1)
- False advertising (1)
- First Amendment (1)
- Fundraising (1)
- Information processing (1)
- Kasky v. Nike (1)
- Marketing (1)
- Marketing campaign (1)
- Millennials (1)
- Nike (1)
- Perceptual device (1)
- Powerpoint (1)
- Public relations (1)
- Sign (1)
- Slide design (1)
- Social cognition (1)
- Social networking (1)
- Stereotypes (1)
- Sweatshops. (1)
- Publication Type
Articles 1 - 16 of 16
Full-Text Articles in Advertising and Promotion Management
Revisiting Stereotype Research And Its Marketing Implications, Amy H. Handlin
Revisiting Stereotype Research And Its Marketing Implications, Amy H. Handlin
Atlantic Marketing Journal
This paper revisits a vintage body of literature that holds clues to understanding the contemporary problem of change-resistant, stereotype-driven brand or product images. In particular, this stream of research helps illuminate (1) how information is used to create, reinforce, or weaken the perceptual device known as a stereotype, and (2) what situation-specific circumstances (e.g. the nature of the processing task) may influence the impact of this information. The author reviews major findings from the past thirty years, identifying key implications and offering hypotheses for testing dimensions of stereotype activation and alteration.
Kasky V. Nike: Lurking First Amendment Time Bomb For Marketers?, Michael J. Landry
Kasky V. Nike: Lurking First Amendment Time Bomb For Marketers?, Michael J. Landry
Atlantic Marketing Journal
While attention has focused on the U. S. Supreme Court protecting corporate political speech, the Court has left untouched a California Supreme Court ruling of significance to marketers in their efforts to use advertising and public relations to offset what they view as unfair criticism. The case, Kasky v. Nike, stems from 1995 accusations that athletic footwear and apparel manufacturer Nike exploited and abused employees in Asian sweatshops. Through advertising and public relations efforts, Nike denied the claims. In 1998, Californian Mark Kasky sued, claiming Nike’s denials violated laws regarding unfair competition and false advertising and, because the denials were …
Read Poster - Jennifer Young, Systems Librarian, Amy Thompson
Read Poster - Jennifer Young, Systems Librarian, Amy Thompson
Library Marketing Materials
READ Poster, featuring Jennifer Young, Systems Librarian.
Book: The Accidental Systems Librarian, by Nicole C. Engard with Rachel Singer Gordon. Medford NJ: Information Today Inc., 2003.
Read Poster - Dr. David Evans, Avp Of Library Services, Amy Thompson
Read Poster - Dr. David Evans, Avp Of Library Services, Amy Thompson
Library Marketing Materials
READ Poster, featuring Dr. David Evans, Assistant Vice President for Library Services and Dean of the Horace W. Sturgis Library.
Book: How I Became A Pirate, written by Melinda Long and illustrated by David Shannon. San Diego: Harcourt Inc., 2003.
Read Poster - Rita Spisak, Super Sturgis Librarian, Amy Thompson
Read Poster - Rita Spisak, Super Sturgis Librarian, Amy Thompson
Library Marketing Materials
READ Poster, featuring Rita Spisak, Access Services Librarian.
Book: This Book is Overdue!: How Librarians and Cybrarians Can Save Us All, by Marilyn Johnson. New York: Harper, 2010.
Read Poster - Eli Arnold, Information Librarian, Amy Thompson
Read Poster - Eli Arnold, Information Librarian, Amy Thompson
Library Marketing Materials
READ Poster, featuring Eli Arnold, Information Librarian for the Horace W. Sturgis Library.
Book: Hero, by Perry Moore. New York: Hyperion, 2007.
Sign- Owlspace, Amy Thompson
Sign- Owlspace, Amy Thompson
Library Marketing Materials
Sign for OwlSpace, student study area in the Horace. W. Sturgis Library.
Brochure - It's For Ksyou!, Amy Thompson
Brochure - It's For Ksyou!, Amy Thompson
Library Marketing Materials
Brochure for the "It's for KSYou!" marketing campaign for the Horace W. Sturgis Library.
Sign- It's For Ksyou!, Amy Thompson
Sign- It's For Ksyou!, Amy Thompson
Library Marketing Materials
Sign template for "It's For KSYou!" marketing campaign for Horace W. Sturgis Library.
Brochure - Adopt-A-Book Program, Amy Thompson
Brochure - Adopt-A-Book Program, Amy Thompson
Library Marketing Materials
Brochure for the Adopt-A-Book Program at the Horace W. Sturgis Library.
Read Poster - Ksu Cheerleaders/Dance, Amy Thompson
Read Poster - Ksu Cheerleaders/Dance, Amy Thompson
Library Marketing Materials
Kennesaw State University cheerleaders and dance team promote reading. Pictured:
- Sydney Sullivan - dance
- Erin Crissman - cheer
- Jamie Marshall - cheer
- Jessica Stafford - dance
Book: Cheer Skills, by Jen Jones. Mankato, Minn.: Capstone Press, 2011.
Brochure - Naming Opportunities, Amy Thompson
Brochure - Naming Opportunities, Amy Thompson
Library Marketing Materials
Fundraising brochure and price list for naming opportunities at the Horace W. Sturgis Library.
Read Poster - Scrappy The Owl, Adam Olsen, Amy Thompson
Read Poster - Scrappy The Owl, Adam Olsen, Amy Thompson
Library Marketing Materials
READ Poster, featuring KSU mascot Scrappy the Owl.
Book: The Book of North American Owls, by Helen Roney Sattler and Jean Zallinger. New York: Clarion Books, 1995.
Powerpoint Design- It's For Ksyou! Theme, Amy Thompson
Powerpoint Design- It's For Ksyou! Theme, Amy Thompson
Library Marketing Materials
Powerpoint design slide for "It's For KSYou!" marketing campaign for the Horace W. Sturgis Library.
Sign- Owlspace2, Amy Thompson
Sign- Owlspace2, Amy Thompson
Library Marketing Materials
Sign for OwlSpace2, student study area in the Horace W. Sturgis Library.
The Influence Of Social Networking Sites On Buying Behaviors Of Millennials, Sharon S. Pate, Melinda Adams
The Influence Of Social Networking Sites On Buying Behaviors Of Millennials, Sharon S. Pate, Melinda Adams
Atlantic Marketing Journal
Social media sites have become an important part of many individuals’ lives. According to the Pew Research Center (2010), Millennials, also known as Gen Y, are living their lives on the internet where 75% of them have a profile on a social networking site. When compared with only 50% of Gen Xers and 30% of Boomers, this gives them the distinct identity that they are more technologically advanced.