Open Access. Powered by Scholars. Published by Universities.®

Advertising and Promotion Management Commons

Open Access. Powered by Scholars. Published by Universities.®

2013

Binghamton University

Articles 1 - 1 of 1

Full-Text Articles in Advertising and Promotion Management

Hazon Csa Community: Comprehensive Program Promotion, Lauren Sara Wasserman Apr 2013

Hazon Csa Community: Comprehensive Program Promotion, Lauren Sara Wasserman

MPA Capstone Projects 2006 - 2015

In 2004, Hazon launched its Community Supported Agriculture (CSA) program. As of 2012, Hazon had 58 CSA site locations. Each site has one or two CSA site coordinators, who act as a liaison between Hazon and their CSA site community members. CSA site community members are the shareholders at each CSA location. This research study examined how Hazon can better promote its comprehensive array of programming to its CSA site communities.