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Full-Text Articles in Advertising and Promotion Management
Iowa Moves To All Living Learning Communities, Von Stange Ed.D.
Iowa Moves To All Living Learning Communities, Von Stange Ed.D.
Von Stange, Ed.D.
Living on campus at the University of Iowa has become an educational hallmark of the student experience. In July 2012, Iowa began the process of implementing a campus-wide Living Learning Community (LLC) initiative. This workshop will examine the changes undergone to make the transition from 14 to 32 LLCs in less than a year’s time. Join representatives from the UH&D team as we discuss the successes and challenges of this campus culture change and share best practices in staffing, programming, funding, assignments, and collaborations. Presented with Becky Wilson, Josh Atcher, and Linda Varvel from the University of Iowa.
Look, Puppies! Distraction In Dtc Advertising, Jesse King, Leslie Koppenhafer, David Boush
Look, Puppies! Distraction In Dtc Advertising, Jesse King, Leslie Koppenhafer, David Boush
Leslie E. Koppenhafer
The Federal Drug administration (FDA) requires pharmaceutical firms running direct to consumer (DTC) advertising to disclose information about the most important risks in a “Major Statement.” However, the visual information shown onscreen during the Major Statement is not currently regulated. In many DTC advertisements, the presentation of the Major Statement is accompanied by distracting visual elements that may prevent consumers from understanding important risk information. The present research examines a currently running DTC advertisement and finds preliminary evidence that these visual distractions do affect risk judgments.
Combining Online, Print Increases Ad Effectiveness, Ginger Rosenkrans, Keli Myers
Combining Online, Print Increases Ad Effectiveness, Ginger Rosenkrans, Keli Myers
Ginger Rosenkrans
No abstract provided.