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Advertising and Promotion Management Commons™
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Full-Text Articles in Advertising and Promotion Management
Csr Responsibility Or Opportunity? (2013), David Cooke
Csr Responsibility Or Opportunity? (2013), David Cooke
David Cooke
Corporate / not-for-profit partnerships are changing to reflect the return on investment and benefits for the corporation when engaging in these partnerships.
Rhody's Run For Dana Farber 5k, Mark Albanese, Bryan Poston
Rhody's Run For Dana Farber 5k, Mark Albanese, Bryan Poston
Senior Honors Projects
The event itself was designed to benefit the Dana-Farber Cancer Institute and the Jimmy Fund. In the early stages of the project, it was clear that a charity event would have the largest impact both on our experiential learning as well as the community as a whole. Dana-Farber was selected as the events beneficiary due to their impressive contributions to cancer research worldwide. While the success of the project isn't solely determined by charitable contributions we collected, it provided a form of measurement of progress throughout the semester. With the goal of simultaneously promoting student health, the event was organized …
Rhody's Run For Dana-Farber 5k, Bryan P. Poston, Mark Albanese
Rhody's Run For Dana-Farber 5k, Bryan P. Poston, Mark Albanese
Senior Honors Projects
The event itself was designed to benefit the Dana-Farber Cancer Institute and the Jimmy Fund. In the early stages of the project, it was clear that a charity event would have the largest impact both on our experiential learning as well as the community as a whole. Dana-Farber was selected as the events beneficiary due to their impressive contributions to cancer research worldwide. While the success of the project isn't solely determined by charitable contributions we collected, it provided a form of measurement of progress throughout the semester. With the goal of simultaneously promoting student health, the event was organized …
Searching Uspto Trademark Records, Amy Jansen, Robert Berry
Searching Uspto Trademark Records, Amy Jansen, Robert Berry
Librarian Publications
Presentation by Amy Jansen and Robert Berry of the Sacred Heart University Library outlining the advantages of federal registration of trademarks and service marks and the steps involved. Includes legal background and examples.