Open Access. Powered by Scholars. Published by Universities.®
Advertising and Promotion Management Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Keyword
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- ART (2)
- Assisted Reproductive Technology (2)
- Fertility Clinics (2)
- Fertility clinics (2)
- Internet advertising (2)
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- Websites (2)
- Art -- Scholarships (1)
- Commercialization (1)
- Etc. (1)
- Ethical advertising (1)
- Fear appeals (1)
- Fellowships (1)
- Jim Hawkins (1)
- Marketing (1)
- Ovum donors (1)
- Physician & patient (1)
- Policy sciences (1)
- Racial minorities (1)
- Reproductive technology (1)
- Road safety (1)
- Self regulation (1)
- Publication Type
Articles 1 - 4 of 4
Full-Text Articles in Advertising and Promotion Management
Selling Art: An Empirical Assessment Of Advertising On Fertility Clinics' Websites, Jim Hawkins
Selling Art: An Empirical Assessment Of Advertising On Fertility Clinics' Websites, Jim Hawkins
Indiana Law Journal
Scholarship on assisted reproductive technologies (ART) has emphasized the commercial nature of the interaction between fertility patients and their physicians, but little attention has been paid to precisely how clinics persuade patients to choose their clinics over their competitors’. This Article offers evidence about how clinics sell ART based on clinics’ advertising on their websites. To assess clinics’ marketing efforts, I coded advertising information on 372 fertility clinics’ websites. The results from the study confirm some suspicions of prior ART scholarship while contradicting others. For instance, in line with scholars who are concerned that racial minorities face barriers to accessing …
Selling Art Or Selling Out?: A Response To Selling Art: An Empirical Assessment Of Advertising On Fertility Clinics' Websites, Jody L. Madeira
Selling Art Or Selling Out?: A Response To Selling Art: An Empirical Assessment Of Advertising On Fertility Clinics' Websites, Jody L. Madeira
Indiana Law Journal
Roundtable on Regulating Assisted Reproductive Technology 2012
Health Research Associates: Dana Library Program Supporting The Information Needs Of Small Hospitals & Public Health Agencies In Vermont, Marianne Burke, Lesley Boucher
Health Research Associates: Dana Library Program Supporting The Information Needs Of Small Hospitals & Public Health Agencies In Vermont, Marianne Burke, Lesley Boucher
UVM Libraries Conference Day
We will describe the purpose, methods, members and service changes, income-expense status, trends, and the value of this program.
The Use Of Fear Appeals To Communicate Public Health Messages, Katie Mcsweeney, Simon Stephens
The Use Of Fear Appeals To Communicate Public Health Messages, Katie Mcsweeney, Simon Stephens
Irish Business Journal
This paper provides an insight into the use of fear appeals to communicate a public health message. A fear appeal is a means of persuasion that threatens the audience with a negative, physical, psychological, and/or social consequence that is likely to occur if they engage in a particular behaviour. This paper explores: the effectiveness of fear appeals; the impact gender and age have on the effectiveness of a fear appeals; and ethical concerns relating to fear appeal advertising. This study comprises a two stage data collection process: focus groups and depth interviews. Firstly, two focus groups were conducted. The participants …