Advertising and Promotion Management Commons^™

Iowa Moves To All Living Learning Communities, Von Stange Ed.D.

Von Stange, Ed.D.

Living on campus at the University of Iowa has become an educational hallmark of the student experience. In July 2012, Iowa began the process of implementing a campus-wide Living Learning Community (LLC) initiative. This workshop will examine the changes undergone to make the transition from 14 to 32 LLCs in less than a year’s time. Join representatives from the UH&D team as we discuss the successes and challenges of this campus culture change and share best practices in staffing, programming, funding, assignments, and collaborations. Presented with Becky Wilson, Josh Atcher, and Linda Varvel from the University of Iowa.

Changing Workplace Culture And Building Community With Student Outreach, Aaron Nichols, Anne R. Dixon, Angus Robertson

UVM Libraries Conference Day

This presentation discusses how the Bailey/Howe Library created a student-run outreach program to help create a major cultural change in its student workforce. The presentation discusses the problems Bailey/Howe faced with the student workforce, the planning for changes to be made in the student workforce, and how an outreach program run by student employees created a greater sense of community in the workplace.

Health Research Associates: Dana Library Program Supporting The Information Needs Of Small Hospitals & Public Health Agencies In Vermont, Marianne Burke, Lesley Boucher

UVM Libraries Conference Day

We will describe the purpose, methods, members and service changes, income-expense status, trends, and the value of this program.

Csr Responsibility Or Opportunity? (2013), David Cooke

David Cooke

Corporate / not-for-profit partnerships are changing to reflect the return on investment and benefits for the corporation when engaging in these partnerships.

Iwu Alumnus To Talk About Career In Advertising, Mallika Kavadi

News and Events

No abstract provided.

2013 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Increasing College Football Attendance: An Exploratory Study Of Fan Typology, Oscar T. Mcknight, Ronald Paugh, Jordan Mcknight, Wenhui Jin

Oscar T McKnight Ph.D.

No sport enjoys more popularity in the USA than football. However, not every college can fill their stadium. This study examined spectator typology and college football attendance. Four typologies emerged as well as a chronology of expectations for game events. Presented is PUNT a sport marketing strategy to increase football game attendance.

Adpr 357: Account Planning—A Peer Review Of Teaching Project Benchmark Portfolio, Sriyani Tidball

UNL Faculty Course Portfolios

A course portfolio investigating student learning in ADPR 357, complete with case studies of student work.