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Advertising and Promotion Management Commons™
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Articles 1 - 6 of 6
Full-Text Articles in Advertising and Promotion Management
Kasky V. Nike: Lurking First Amendment Time Bomb For Marketers?, Michael J. Landry
Kasky V. Nike: Lurking First Amendment Time Bomb For Marketers?, Michael J. Landry
Atlantic Marketing Journal
While attention has focused on the U. S. Supreme Court protecting corporate political speech, the Court has left untouched a California Supreme Court ruling of significance to marketers in their efforts to use advertising and public relations to offset what they view as unfair criticism. The case, Kasky v. Nike, stems from 1995 accusations that athletic footwear and apparel manufacturer Nike exploited and abused employees in Asian sweatshops. Through advertising and public relations efforts, Nike denied the claims. In 1998, Californian Mark Kasky sued, claiming Nike’s denials violated laws regarding unfair competition and false advertising and, because the denials were …
Annual Review Of Social Partnerships Issue 8, Maria May Seitanidi
Annual Review Of Social Partnerships Issue 8, Maria May Seitanidi
Maria May Seitanidi
This is the 8th Issue of the Annual Review of Social Partnerships (ARSP).
Csr Responsibility Or Opportunity? (2013), David Cooke
Csr Responsibility Or Opportunity? (2013), David Cooke
David Cooke
Corporate / not-for-profit partnerships are changing to reflect the return on investment and benefits for the corporation when engaging in these partnerships.
Demanda De Institucionales Por Emisiones De Medianas Empresas, John Pineda Galarza
Demanda De Institucionales Por Emisiones De Medianas Empresas, John Pineda Galarza
John Pineda Galarza
En abril de 2013 se concretó la primera emisión de papeles comerciales en el ámbito del Mercado Alternativo de Valores (MAV) la cual fue un éxito pues se logró una demanda de 3 a 1, sin embargo los inversionistas institucionales brillaron por su ausencia. En el presente artículo, se analizan los principales desincentivos que tienen inversionistas institucionales como las AFP para invertir en instrumentos emitidos por medianas empresas, planteando en ese sentido algunos temas pendientes en relación con el MAV.
Rhody's Run For Dana-Farber 5k, Bryan P. Poston, Mark Albanese
Rhody's Run For Dana-Farber 5k, Bryan P. Poston, Mark Albanese
Senior Honors Projects
The event itself was designed to benefit the Dana-Farber Cancer Institute and the Jimmy Fund. In the early stages of the project, it was clear that a charity event would have the largest impact both on our experiential learning as well as the community as a whole. Dana-Farber was selected as the events beneficiary due to their impressive contributions to cancer research worldwide. While the success of the project isn't solely determined by charitable contributions we collected, it provided a form of measurement of progress throughout the semester. With the goal of simultaneously promoting student health, the event was organized …
The Use Of Fear Appeals To Communicate Public Health Messages, Katie Mcsweeney, Simon Stephens
The Use Of Fear Appeals To Communicate Public Health Messages, Katie Mcsweeney, Simon Stephens
Irish Business Journal
This paper provides an insight into the use of fear appeals to communicate a public health message. A fear appeal is a means of persuasion that threatens the audience with a negative, physical, psychological, and/or social consequence that is likely to occur if they engage in a particular behaviour. This paper explores: the effectiveness of fear appeals; the impact gender and age have on the effectiveness of a fear appeals; and ethical concerns relating to fear appeal advertising. This study comprises a two stage data collection process: focus groups and depth interviews. Firstly, two focus groups were conducted. The participants …