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Articles 1 - 11 of 11
Full-Text Articles in Advertising and Promotion Management
Should You Launch A Fighter Brand?, Mark Ritson
Should You Launch A Fighter Brand?, Mark Ritson
Mark Ritson
Everything you ever need to answer the question - should you launch a fighter brand to take on (and out) low cost competition
Middletown Loses Childrens Science Center, Melanie Shapiro Esq, Donna M. Hughes Dr.
Middletown Loses Childrens Science Center, Melanie Shapiro Esq, Donna M. Hughes Dr.
Donna M. Hughes
Análisis De La Sostenibilidad Del Proyecto De Producción Y Venta De Huevos De La Granja Nueva Vida, Guatemala, Maria R. Ibanez
Análisis De La Sostenibilidad Del Proyecto De Producción Y Venta De Huevos De La Granja Nueva Vida, Guatemala, Maria R. Ibanez
Maria Ibanez
El presente documento analiza la sostenibilidad del proyecto de producción y venta de huevos de la Casa Nueva Vida, localizada en las cercanías de Santa Cruz de Quiché, Guatemala. En el primer apartado, se presentan los resultados del análisis financiero, en el segundo, el estudio de mercado, y en el tercero, las recomendaciones. Finalmente, se recogen las conclusiones del informe.
Making Partnerships Work, David Cooke Dr
Making Partnerships Work, David Cooke Dr
David Cooke
An understanding of the motivation of corporations to give to the not-for-profit sector is vital in more effectively raising funds. A recent study has shown that a return on investment is important for maximum giving by the corporate sector and a business case built around this premise will be more effective than an appeal to altruism.
Marketing Services, Laurence Minsky
The Creativeness And Effectiveness Of Online Interactive Rich Media Advertising, Ginger Rosenkrans
The Creativeness And Effectiveness Of Online Interactive Rich Media Advertising, Ginger Rosenkrans
Ginger Rosenkrans
No abstract provided.
Effective Use Of Media, Laurence Minsky
"Conscious Leadership And The Substance Of Change", Art Stewart
"Conscious Leadership And The Substance Of Change", Art Stewart
Art Stewart
No abstract provided.
"Communicating Politics - Big Budget Branding, Micro-Management Of Issues, Change As Strategic Positioning", Art Stewart
"Communicating Politics - Big Budget Branding, Micro-Management Of Issues, Change As Strategic Positioning", Art Stewart
Art Stewart
No abstract provided.
Re-Examining The Helicopter Parent: What Every Marketing Professional In Higher Education Should Know, Oscar T. Mcknight, Ronald Paugh, Aaron Mcknight, Heidi Parker
Re-Examining The Helicopter Parent: What Every Marketing Professional In Higher Education Should Know, Oscar T. Mcknight, Ronald Paugh, Aaron Mcknight, Heidi Parker
Oscar T McKnight Ph.D.
This research seeks to determine specific differences regarding "areas of concern" between helicopter and non-helicopter parents during the college selection process. Research findings indicate that a consistent clustering of economic factors is preeminent for both the helicopter and non-helicopter parent. A comprehensive revies of parental concerns and an engagingb marketing strategy, "EMS" are offered.
“La Regulación De La Publicidad De Los Productos Alimenticios En La Propuesta De La Comisión Relativa A Un Nuevo Reglamento Sobre La Información Alimentaria”, Luis González Vaqué
“La Regulación De La Publicidad De Los Productos Alimenticios En La Propuesta De La Comisión Relativa A Un Nuevo Reglamento Sobre La Información Alimentaria”, Luis González Vaqué
Luis González Vaqué
Pendientes del texto definitivo que, en su día, aprobarán Parlamento y Consejo, podemos adelantar que parece que probablemente poco o nada cambiará por lo que se refiere al hecho de que el etiquetado alimentario continuará siendo el elemento central de la futura normativa, mientras que la regulación de la publicidad alimentaria será tratada de forma secundaria . Dicha regulación seguirá basándose en una extensión de las prohibiciones o limitaciones aplicables fundamentalmente al etiquetado, tal como ocurre en la Directiva 2000/13/CE [véase en este sentido la coincidencia de la expresión utilizada en los considerandos n° 20 del texto propuesto y n° …