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Full-Text Articles in Advertising and Promotion Management
A Quantitative And Qualitative Analysis Of The Use Of Sex In Advertising In American And British Women’S Magazines, Kathleen Ruddy
A Quantitative And Qualitative Analysis Of The Use Of Sex In Advertising In American And British Women’S Magazines, Kathleen Ruddy
Honors Capstone Projects - All
Sex and decency in advertising is an international issue, and different nations allow different degrees of sexually explicit material (Boddewyn, 1991). This study compares the use of sex in advertisements in American and British editions of Cosmopolitan, Elle, Glamour, and Marie Claire. The degree of sexual content in the advertisements was analyzed using measures of nudity, sexual behavior, sexually attractive models, sexual referents, and sexual embeds. The variables of nudity and sexual behavior were examined in a content analysis, and the variables of sexual attractiveness, sexual referents, and sexual embeds were examined in a qualitative analysis. Analysis of variance between …
Effectively Educating Consumers And Promoting Good Corporate Image Through Financial Literacy Partnerships, Sharon L. Nieuwenhuis
Effectively Educating Consumers And Promoting Good Corporate Image Through Financial Literacy Partnerships, Sharon L. Nieuwenhuis
Seton Hall University Dissertations and Theses (ETDs)
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Advertising To New Parents -- An Examination Of The Ways Select Children's Product Manufacturers Attract New Parents As Potential Customers, John L. Mccullough Jr.
Advertising To New Parents -- An Examination Of The Ways Select Children's Product Manufacturers Attract New Parents As Potential Customers, John L. Mccullough Jr.
Seton Hall University Dissertations and Theses (ETDs)
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