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Full-Text Articles in Advertising and Promotion Management
Achieving Growth In The Luxury Market, Peter A. Maresco, Bridget M. Lyons
Achieving Growth In The Luxury Market, Peter A. Maresco, Bridget M. Lyons
WCBT Faculty Publications
Founded in 1928 as a luxury hotel-reservation processing company, The Leading Hotels of the World, Ltd, which is headquartered in New York City, has evolved into a highly recognizable luxury brand within the luxury hotel market. The company has spent the last decade transforming itself from a reservation-processing company into a luxury powerhouse. Leading Hotels provides a compelling lesson in how to effectively achieve growth in the luxury market and today has positioned itself to meet its vision: To become the preeminent provider of products and services to luxury hotels and to the luxury marketplace. This article looks at how …
Nonprofits At The Crossroad: Embrace Change, Learn To Compete, Art Stewart
Nonprofits At The Crossroad: Embrace Change, Learn To Compete, Art Stewart
Art Stewart
The tide of continuous change brought on by the impact of a global marketplace is impacting the fundamental way we conduct our relationships, commerce, and civic engagement as well as the formation and implementation of our public policy, and the manner in which we define and exercise our belief systems. Competition is now essential to acquiring what we need on both a personal and communal basis. We compete in the way we relate to each other - vying for attention and engagement, loyalty and trust, and physical needs. We compete in our civic engagement - striving for numbers of supporters, …
"Myth & Mystique: Growth Brands Are All About Marketplace Behavior", Art Stewart
"Myth & Mystique: Growth Brands Are All About Marketplace Behavior", Art Stewart
Art Stewart
No abstract provided.
Re-Claiming Authentic Leadership For Nonprofit Sustainability, Art Stewart
Re-Claiming Authentic Leadership For Nonprofit Sustainability, Art Stewart
Art Stewart
In the past few years, we have witnessed stunning examples of great - and greatly flawed - leadership that has contributed to a new norm of regulation and accountability, breached stakeholder trust, and dubious public confidence. No consensus is needed to acknowledge that the nonprofit sector has suffered from a lack of leadership, whether it is social service agencies, advocacy organizations, charities and foundations, philanthropic institutions or associations. Many top executives of nonprofit organizations have displayed consistent shortcomings in vision, courage, responsibility, and commitment. Still too, many others have exercised impressive perseverance in the name of service, education, and social …