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Full-Text Articles in Advertising and Promotion Management
A Quantitative And Qualitative Analysis Of The Use Of Sex In Advertising In American And British Women’S Magazines, Kathleen Ruddy
A Quantitative And Qualitative Analysis Of The Use Of Sex In Advertising In American And British Women’S Magazines, Kathleen Ruddy
Honors Capstone Projects - All
Sex and decency in advertising is an international issue, and different nations allow different degrees of sexually explicit material (Boddewyn, 1991). This study compares the use of sex in advertisements in American and British editions of Cosmopolitan, Elle, Glamour, and Marie Claire. The degree of sexual content in the advertisements was analyzed using measures of nudity, sexual behavior, sexually attractive models, sexual referents, and sexual embeds. The variables of nudity and sexual behavior were examined in a content analysis, and the variables of sexual attractiveness, sexual referents, and sexual embeds were examined in a qualitative analysis. Analysis of variance between …
Advertising To New Parents -- An Examination Of The Ways Select Children's Product Manufacturers Attract New Parents As Potential Customers, John L. Mccullough Jr.
Advertising To New Parents -- An Examination Of The Ways Select Children's Product Manufacturers Attract New Parents As Potential Customers, John L. Mccullough Jr.
Seton Hall University Dissertations and Theses (ETDs)
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Nonprofits At The Crossroad: Embrace Change, Learn To Compete, Art Stewart
Nonprofits At The Crossroad: Embrace Change, Learn To Compete, Art Stewart
Art Stewart
The tide of continuous change brought on by the impact of a global marketplace is impacting the fundamental way we conduct our relationships, commerce, and civic engagement as well as the formation and implementation of our public policy, and the manner in which we define and exercise our belief systems. Competition is now essential to acquiring what we need on both a personal and communal basis. We compete in the way we relate to each other - vying for attention and engagement, loyalty and trust, and physical needs. We compete in our civic engagement - striving for numbers of supporters, …
"Myth & Mystique: Growth Brands Are All About Marketplace Behavior", Art Stewart
"Myth & Mystique: Growth Brands Are All About Marketplace Behavior", Art Stewart
Art Stewart
No abstract provided.
Re-Claiming Authentic Leadership For Nonprofit Sustainability, Art Stewart
Re-Claiming Authentic Leadership For Nonprofit Sustainability, Art Stewart
Art Stewart
In the past few years, we have witnessed stunning examples of great - and greatly flawed - leadership that has contributed to a new norm of regulation and accountability, breached stakeholder trust, and dubious public confidence. No consensus is needed to acknowledge that the nonprofit sector has suffered from a lack of leadership, whether it is social service agencies, advocacy organizations, charities and foundations, philanthropic institutions or associations. Many top executives of nonprofit organizations have displayed consistent shortcomings in vision, courage, responsibility, and commitment. Still too, many others have exercised impressive perseverance in the name of service, education, and social …