Advertising and Promotion Management Commons^™

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Covering January 6 - April 5, 2008, Margaret N. Rees

Anti-littering Programs

• The Interagency Anti-Litter Team received new direction concerning the recycling plan deliverables.
• The Phase II media plan was completed.
• One hundred fifty nine (159) people signed the anti-litter pledge this quarter.
• The anti-litter team participated in 14 different clean up events this quarter.
• The anti-litter team participated in four community outreach events this quarter.

Bringing In The Green: Pharma Stands To Win Hearts, Minds, And Tax Credits By Launching An Eco Bandwagon, Porcher L. Taylor Iii, David E. Kitchen

School of Professional and Continuing Studies Faculty Publications

A green mind-set can lead to a black bottom line. Becoming nvironmentally friendly can help boost brand image and ROi -- and pharma can get there with a few easy steps.

First, with about 90,000 sales representatives on the road, the industry could lead a revolution in transportation if it bought hybrid cars. By replacing the current fleet, the benefits would be substantial. Each hybrid is cheaper to maintain, more fuel-efficient, and leaves a far smaller greenhouse-gas footprint on the environment. Imagine extrapolating these benefits to thousands of ca rs: That's an environmentally friendly signature that shows leadership in the …