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Articles 1 - 2 of 2
Full-Text Articles in Advertising and Promotion Management
Salvaging Print: Letterhead In Post-Industrial Urban America, Nancy Sharon Collins
Salvaging Print: Letterhead In Post-Industrial Urban America, Nancy Sharon Collins
The Mid-America Print Council Conference
This panel will explore the link between today’s small press movement and the formal aspects of commercial printing during the American 20th century. Panelists include Christine Medley , Philip Gattuso, and Nancy Bernardo.
Using as its primary example letterhead from defunct companies in Detroit, and secondarily, specimens of business and legal letterhead from other urban centers of the industrial United States, this panel will examine and discuss: What did letterhead represent to 20th century printers in local markets such as Detroit? What is the significance of printed letterhead, and stationery, to the art of small press printing in post-industrial cities …
The Role Of Self Concept In Consumer Behavior, Marisa Toth
The Role Of Self Concept In Consumer Behavior, Marisa Toth
Graduate Research Symposium (GCUA) (2010 - 2017)
Understanding the processes that underlie consumer behavior has become an increasingly important area of research, especially for businesses and marketers. One of the most commonly studied variables believed to impact consumer behavior is self-concept.
The purpose of the current study is to examine the influence of self-concept in consumer behavior and identify factors that influence the relationship. Specifically, what is the relationship between different aspects of the self-concept and the consumption of publicly and privately consumed luxuries and necessities? Furthermore, how will this relationship be affected by the level of self-monitoring an individual displays?