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Netflix And Their Customer Acquisition Model, Maximus Drew
Netflix And Their Customer Acquisition Model, Maximus Drew
Undergraduate Theses, Professional Papers, and Capstone Artifacts
No abstract provided.
Built Ford Tough, Again: Does Each Generational Group Of Consumers Associate The New Ford Bronco With Positive Feelings Of Nostalgia?, Liv R. Wilson, Emily J. Plant
Built Ford Tough, Again: Does Each Generational Group Of Consumers Associate The New Ford Bronco With Positive Feelings Of Nostalgia?, Liv R. Wilson, Emily J. Plant
Undergraduate Theses, Professional Papers, and Capstone Artifacts
This marketing research paper investigates whether various generational groups of consumers associate the new Ford Bronco with positive feelings of nostalgia. The study conducted a comprehensive survey with 420 respondents to determine the extent of nostalgia evoked by new Ford Bronco advertisements among consumers of different age groups. The results of the research suggest a strong and affirmative response to the new Ford Bronco advertisements across all generational cohorts. This implies that the marketing strategy employed by Ford effectively taps into a universal sense of nostalgia, transcending generational boundaries. This finding underscores the brand's ability to connect with consumers of …
Employee Satisfaction At Avis-Budget, Dylan Sandau
Employee Satisfaction At Avis-Budget, Dylan Sandau
Undergraduate Theses, Professional Papers, and Capstone Artifacts
No abstract provided.
Honors Capstone- Analysis Of Service Quality Index (Sqi) Programs In The Rental Car Industry, Brandon Nally
Honors Capstone- Analysis Of Service Quality Index (Sqi) Programs In The Rental Car Industry, Brandon Nally
Undergraduate Theses, Professional Papers, and Capstone Artifacts
This analysis explores a specific program utilized in the rental car industry known as the Service Quality Index (SQI). The SQI is a program for gathering customer feedback about their satisfaction with the rental car services and likelihood of utilizing the services again in the future. By employing this method, a rental car company can obtain valuable and reliable customer data. This paper focuses on the implementation of the SQI program within Enterprise Rent-A-Car (a division of Enterprise Holdings). The analysis examines both the benefits and drawbacks associated with SQI programs in the rental car industry by drawing on research …
Blackstone Launchpad University Of Montana Strategic Analysis/Jacob Treece Honors Capstone Report, Jacob R. Treece
Blackstone Launchpad University Of Montana Strategic Analysis/Jacob Treece Honors Capstone Report, Jacob R. Treece
Undergraduate Theses, Professional Papers, and Capstone Artifacts
No abstract provided.
Analysis Of Market Demand And Quality Of Infant Toddler Care Programs In Missoula, Montana, Jennifer A. Keller
Analysis Of Market Demand And Quality Of Infant Toddler Care Programs In Missoula, Montana, Jennifer A. Keller
Undergraduate Theses, Professional Papers, and Capstone Artifacts
In order to test the hypothesis that there are not enough high quality infant toddler care programs in Missoula to meet the demand of the market, creating an opportunity for a local child care provider to open a high quality infant toddler program as part of the child care services that they offer, an observational study of the current infant toddler care programs in Missoula, Montana was conducted. Spirit at Play, a child care center in Missoula, Montana, is evaluating the current child care market in Missoula to see if, and how many, quality infant toddler programs are being offered …