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Advertising and Promotion Management Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
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- Academic -- UNF -- Master of Science in Communication; Dissertations (1)
- Academic -- UNF – Communication; Twitter (1)
- Brand Identity (1)
- Communications--Television--Newspapers (1)
- Consumer Relations (1)
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- Customer Maintenance (1)
- Demographics (1)
- Florida--Jacksonville--Duval County (1)
- George W. Simons, Jr. Planning Collection (1)
- Interpersonal Relationships (1)
- Marketing and Advertising--Demographics (1)
- Media (1)
- Social Media (1)
- Targeting (1)
- Thesis; University of North Florida; UNF; Dissertations (1)
- Publication Type
Articles 1 - 2 of 2
Full-Text Articles in Advertising and Promotion Management
Love The Customers: Principles Of Interpersonal Relationships Applied To Social Media, Tracey Kyles
Love The Customers: Principles Of Interpersonal Relationships Applied To Social Media, Tracey Kyles
UNF Graduate Theses and Dissertations
Social media has changed communication, and its influence is far-reaching. Companies have adapted and tweaked their marketing strategies to more personal approaches to reach their audiences. This is especially evident in recent years. It can be observed, for example, by fast-food Twitter accounts attracting the attention of online users through witty personas and sarcastic tweets. This phenomenon is the motivation of this research looking into relationships between brands and their social media followers. Here, interpersonal relationship theories are referenced to uncover what encourages these kinds of relationships as well as discover which methods deliver the most positive responses, likes, and …
The Jacksonville Market 1970, Wjxt Research Department
The Jacksonville Market 1970, Wjxt Research Department
City and Regional Planning -- Florida
An advertising brochure detailing Jacksonville's demographics, economy, and the overall market for Television as well as the station's resources