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- Academic -- UNF -- Master of Arts in Communication Management; Dissertations (1)
- Academic -- UNF -- Master of Science in Communication; Dissertations (1)
- Academic -- UNF – Communication Management; Computer; generated; images; influencers; Social media models; Digital models; CGI models; Computer-generated images; Virtual influencers; Social media influencers (1)
- Academic -- UNF – Communication; Twitter (1)
- Brand Identity (1)
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Full-Text Articles in Advertising and Promotion Management
Love The Customers: Principles Of Interpersonal Relationships Applied To Social Media, Tracey Kyles
Love The Customers: Principles Of Interpersonal Relationships Applied To Social Media, Tracey Kyles
UNF Graduate Theses and Dissertations
Social media has changed communication, and its influence is far-reaching. Companies have adapted and tweaked their marketing strategies to more personal approaches to reach their audiences. This is especially evident in recent years. It can be observed, for example, by fast-food Twitter accounts attracting the attention of online users through witty personas and sarcastic tweets. This phenomenon is the motivation of this research looking into relationships between brands and their social media followers. Here, interpersonal relationship theories are referenced to uncover what encourages these kinds of relationships as well as discover which methods deliver the most positive responses, likes, and …
The New Frontier Of Advertising: Computer-Generated Images As Influencers, Corliss Deionn Oglesby
The New Frontier Of Advertising: Computer-Generated Images As Influencers, Corliss Deionn Oglesby
UNF Graduate Theses and Dissertations
The use of computer-generated images as influencers of consumer opinions and behavior is an emerging advertising strategy. This research investigates the advantages and disadvantages of using computer-generated images (CGI) as influencers of human behavior from the perspective of promoting a brand. The power of electronic word of mouth (social media) and how it is incorporated in computer-generated images used as influencers is discussed as a major factor in consumer decision making. The social media account content of computer-generated images was analyzed by conducting a frame analysis to discern how computer-generated images are portrayed on social media. A frame analysis of …