Advertising and Promotion Management Commons^™

3dme: 3d Media Express From Rgb-D Images, Tam Nguyen, Lusong Li, Jun Tan, Shuicheng Yan

Computer Science Faculty Publications

Considering the continuously increasing availability and accessibility of 3D media and the depth camera such as Kinect, we demonstrate an innovative 3D media system called 3DME. The objective of this demo is three-fold.

First, the demo exhibits the creation of 3D images from RGB-D images. Second, 3DME allows a user to insert impressive effects to the produced 3D content. Last but not least, our demo is one of the first attempts toward advertising with 3D content.

Attitudes Toward And Behavioral Intentions To Adopt Mobile Marketing: Comparisons Of Gen Y In The United States, France And China, Rebecca Wells, Catherine E. Kleshinski, Terence Lau

Management and Marketing Faculty Publications

The rapid global diffusion of mobile marketing makes it increasingly important to understand cross-­‐cultural consumer attitudes and behavioral intentions toward mobile marketing as a promotional channel. By building on the previously published research of Altuna and Konuk (2009), this work investigates the attitudes and behavioral intentions toward mobile marketing of Generation Y consumers in the United States, France, and China. Based on this analysis, Chinese Gen Y have the most positive attitude toward mobile marketing, and their overall attitude is significantly more positive than the attitudes of French and American Gen Y groups. While American Gen Y's behavioral intentions are …