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Articles 1 - 6 of 6
Full-Text Articles in Advertising and Promotion Management
Volunteer Satisfaction And Intent To Remain: An Analysis Of Contributing Factors Among Professional Golf Event Volunteers, Gina Pauline
Volunteer Satisfaction And Intent To Remain: An Analysis Of Contributing Factors Among Professional Golf Event Volunteers, Gina Pauline
Gina Pauline
Sport events are increasingly reliant on episodic volunteers for the successful delivery of an event. As there continues to exist a surge in the organization of sporting events coupled with the demand for volunteers, event organizers must concern themselves with utilizing the appropriate recruitment and retention strategies. In an effort to do this, one must understand the points of satisfaction for volunteers as well as factors influencing their future intentions to volunteer. While there exists a plethora of research to understand the motivation of volunteers, exploring the antecedents of volunteer satisfaction as well as intent to remain has been limited. …
Leaders Of Today Are Challenged By Generation X Workforce Retention, Joyce K. Kutin
Leaders Of Today Are Challenged By Generation X Workforce Retention, Joyce K. Kutin
Joyce K Kutin RN, MSN, MOL
Many organizations today are comprised of a culturally diverse workforce. In addition to organizational diversity related to gender, ethnicity, race, or religious beliefs, there are also four different generations working side by side. Today’s workforce includes the Silent Generation, the Baby Boomers, Generation X, and Generation Y. The Silent Generation is known for their lifestyle approach of consistency, uniformity, conformity, law and order, hard work and playing by the rules. Baby Boomers were the first generation to grow up with television; they were the first to have broad access to news, issues, advertising, and a variety of programming. Generation X …
Marketing/ Communications Campaign Action Plan, Douglas J. Swanson Ed.D Apr
Marketing/ Communications Campaign Action Plan, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
Effective communication is about relationships more so than it is about “getting the word out there” (a commonly used cliché). Communicating to build relationships isn’t necessarily difficult, but it does require strategically developed plan. This presentation lays out a seven-step action plan for a development effort that will result in a marketing/ communications effort developed by each county medical society.
Impact Of Human Capital On The Organization Performance, Philadelphia University
Impact Of Human Capital On The Organization Performance, Philadelphia University
Philadelphia University, Jordan
No abstract provided.
Business And Non-Profit Organizations Facing Increased Competition And Growing Customers' Demands (Vol. 10), Anna Ujwary-Gil
Business And Non-Profit Organizations Facing Increased Competition And Growing Customers' Demands (Vol. 10), Anna Ujwary-Gil
Anna Ujwary-Gil
The major issues analyzed in the papers referred to: • business and non-profit organizations as an object of scientific research, • business and non-profit organizations in market economy, • modern tools for business and non-profit organizations management • business and non-profit organizations – global and regional aspects, • financial aspects of managing business and non-profit organizations.
The Synergizing Principles, Dave Robinson Dr.