Open Access. Powered by Scholars. Published by Universities.®
Advertising and Promotion Management Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Attendance (1)
- Branding (1)
- Cognitive psychology (1)
- College football (1)
- Consumer Behavior (1)
-
- Consumer marketing (1)
- Consumer research (1)
- Eeg (1)
- Fan (1)
- Fan typology (1)
- Football (1)
- Football attendance (1)
- Game (1)
- Game attendance (1)
- Increasing attendance (1)
- Journal Articles (1)
- Marketing (1)
- Neuroscience (1)
- Spectator (1)
- Spectator typology (1)
- Sports (1)
- Sports Marketing (1)
- Sports marketing (1)
- Typology (1)
- Publication
Articles 1 - 2 of 2
Full-Text Articles in Advertising and Promotion Management
Increasing College Football Attendance: An Exploratory Study Of Fan Typology, Oscar T. Mcknight, Ronald Paugh, Jordan Mcknight, Wenhui Jin
Increasing College Football Attendance: An Exploratory Study Of Fan Typology, Oscar T. Mcknight, Ronald Paugh, Jordan Mcknight, Wenhui Jin
Oscar T McKnight Ph.D.
No sport enjoys more popularity in the USA than football. However, not every college can fill their stadium. This study examined spectator typology and college football attendance. Four typologies emerged as well as a chronology of expectations for game events. Presented is PUNT a sport marketing strategy to increase football game attendance.
Quality Is Becoming More About Taste And Less About Cost: Eeg And Survey Study On Consumer Behavior, Charnetta Brown, Adriane Randolph, Janee Burkhalter
Quality Is Becoming More About Taste And Less About Cost: Eeg And Survey Study On Consumer Behavior, Charnetta Brown, Adriane Randolph, Janee Burkhalter
Adriane B. Randolph
No abstract provided.