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Articles 1 - 4 of 4
Full-Text Articles in Advertising and Promotion Management
Middletown Loses Childrens Science Center, Melanie Shapiro Esq, Donna M. Hughes Dr.
Middletown Loses Childrens Science Center, Melanie Shapiro Esq, Donna M. Hughes Dr.
Donna M. Hughes
Making Partnerships Work, David Cooke Dr
Making Partnerships Work, David Cooke Dr
David Cooke
An understanding of the motivation of corporations to give to the not-for-profit sector is vital in more effectively raising funds. A recent study has shown that a return on investment is important for maximum giving by the corporate sector and a business case built around this premise will be more effective than an appeal to altruism.
"Conscious Leadership And The Substance Of Change", Art Stewart
"Conscious Leadership And The Substance Of Change", Art Stewart
Art Stewart
No abstract provided.
"Communicating Politics - Big Budget Branding, Micro-Management Of Issues, Change As Strategic Positioning", Art Stewart
"Communicating Politics - Big Budget Branding, Micro-Management Of Issues, Change As Strategic Positioning", Art Stewart
Art Stewart
No abstract provided.