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Articles 1 - 8 of 8
Full-Text Articles in Advertising and Promotion Management
Physicians, Patients, And Facebook: Could You? Would You? Should You?, Joy Peluchette, Katherine Karl, Alberto Coustasse
Physicians, Patients, And Facebook: Could You? Would You? Should You?, Joy Peluchette, Katherine Karl, Alberto Coustasse
Alberto Coustasse, DrPH, MD, MBA, MPH
This paper investigates the opinions of physicians and patients regarding the use of Facebook to communicate with one another about health-related issues. We analyzed 290 comments posted on online discussion boards and found that most (51.7%) were opposed to physicians being Facebook “friends” with patients and many (42%) were opposed to physicians having any kind of Facebook presence. The primary reasons for this opposition were concerns about privacy and the need to maintain professional boundaries in the physician-patient relationship. Others expressed concerns about HIPAA violations. Some believed it was acceptable for physicians to use Facebook as long as they were …
Using The Fcb Grid To Evaluate A Failed Mental Health Levy: The Marketing Implications Of Stigma, Oscar T. Mcknight, Ronald Paugh, Steffi Liotta, Wenhui Jin
Using The Fcb Grid To Evaluate A Failed Mental Health Levy: The Marketing Implications Of Stigma, Oscar T. Mcknight, Ronald Paugh, Steffi Liotta, Wenhui Jin
Oscar T McKnight Ph.D.
This research found that using the FCB Grid to develop and evaluate a mental health levy campaign has merit. Likewise, stigma has both positive and negative impact on a mental health levy. Introduced is the ‘STIGMA’ planning model to help mental health professionals pass a public mental health levy.
Public Perception Study 2011: Mental Illness, Drug And Alcohol Abuse, Oscar T. Mcknight
Public Perception Study 2011: Mental Illness, Drug And Alcohol Abuse, Oscar T. Mcknight
Oscar T McKnight Ph.D.
This study examined the public perception of mental illness, drug and alcohol abuse. Field-interviews with participants occurred "on the street" with no difficulty. Participants offered ten general recommendations to professionals developing programs for mental illness, drug or alcohol abuse. The public stressed the professional responsibilities of physicians, pharmacists, counselors and teachers to prevent drug abuse.
Taking Ad-Vantage Of Consumers: Advertising Light Cigarettes: Reassuring And Distracting Concerned Smokers, Richard W. Pollay
Taking Ad-Vantage Of Consumers: Advertising Light Cigarettes: Reassuring And Distracting Concerned Smokers, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Thank The Editors For The Buy-Ological Urge! American Magazines, Advertising And The Promotion Of The Consumer Culture, 1920-1980, Richard W. Pollay
Thank The Editors For The Buy-Ological Urge! American Magazines, Advertising And The Promotion Of The Consumer Culture, 1920-1980, Richard W. Pollay
Richard W. Pollay
No abstract provided.
On The Value Of Reflections On The Values In `The Distorted Mirror', Richard W. Pollay
On The Value Of Reflections On The Values In `The Distorted Mirror', Richard W. Pollay
Richard W. Pollay
No abstract provided.
Quality Of Life In The Padded Sell: Common Criticisms Of Advertising's Cultural Character And International Public Policies, Richard W. Pollay
Quality Of Life In The Padded Sell: Common Criticisms Of Advertising's Cultural Character And International Public Policies, Richard W. Pollay
Richard W. Pollay
No abstract provided.
The Languishing Of Lydiametrics: The Ineffectiveness Of Econometric Research On Advertising Effects, Richard W. Pollay
The Languishing Of Lydiametrics: The Ineffectiveness Of Econometric Research On Advertising Effects, Richard W. Pollay
Richard W. Pollay
No abstract provided.