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The Role And Impact Of The Communications Department And Investor Relations Functions On The Process Of Privatization, Iulia Erhan
The Role And Impact Of The Communications Department And Investor Relations Functions On The Process Of Privatization, Iulia Erhan
Student Theses and Dissertations
Current market conditions, and the heavy responsibilities placed on publicly traded companies by investors and regulators alike, have led many publicly traded companies to consider going private. The going-private decision, however, involves a complex set of actions and strategies. This paper analyzes the privatization process and the role that the Communication and Investor Relations departments play throughout the transaction. Its initial focus will be on communication with employees, including communication that facilitates the executive team’s decision-making activity related to employee retention. It will be followed by a review of the range of external communications, such as the going-private transaction announcement, …
Bridging The Gap Between Skidmore Students And Local Businesses, Charlotte Benson
Bridging The Gap Between Skidmore Students And Local Businesses, Charlotte Benson
Self-Determined Majors Final Projects
Skidmore students are an underutilized customer base for small businesses in Saratoga Springs. The purpose of this thesis is to analyze the purchasing behaviors of Skidmore students in order to determine how local small businesses can better attract them as customers. Current Skidmore students were surveyed and interviewed to ascertain overarching patterns in their purchasing habits. Results show that word of mouth and social media are influential at Skidmore, but are underutilized by local businesses. Findings also suggest that purchasing habits are largely formed during students’ first year at Skidmore. Finally, interview and survey results indicate that Skidmore students most …