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How Is Social Media Changing The Public Relations Industry In Ireland: A Case Study Approach, Linda Wright
How Is Social Media Changing The Public Relations Industry In Ireland: A Case Study Approach, Linda Wright
Theses
This thesis explores how the evolution of social media technologies are impacting on the Public Relations (PR) Industry in Ireland. It attempts to identify if social media has changed the landscape in which PR Practitioners work and if they believe it has changed the PR Industry in Ireland.
This study attempts to fill the gap in Public Relations research and literature and to merge the social media technologies with the existing Public Relations communication tools.
PR Practitioners recognise the need to embrace social media. However a clear gap exists in the PR industry in Ireland. While some have embraced the …