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Advertising and Promotion Management Commons

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Entrepreneurial and Small Business Operations

SelectedWorks

2014

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Full-Text Articles in Advertising and Promotion Management

The Relevance Between Total Quality Management Principles And Staff Satisfaction–Case Study Iran Khodro-Co, Bahram Mahmoudi Mazraeh Shadi, Nematolah Asayesh Mar 2014

The Relevance Between Total Quality Management Principles And Staff Satisfaction–Case Study Iran Khodro-Co, Bahram Mahmoudi Mazraeh Shadi, Nematolah Asayesh

bahram mahmoudi mazraeh shadi

Abstract Total quality management (TQM) plays an important role on firms and organizations performance and productivity. Also, the top management commitment to total quality management provides the context of the successful implementation of quality management. This study examines the relationship between top management commitment, total quality management principles with emphasis on human resources, staff satisfaction and loyalty in Iranian Automotive Industries. This research is a causal and functional in purpose, research method is of field study and research tool is a questionnaire. The questionnaire contains 31 questions, based on a fivepoint Likert rating system. After validity determination, 25 questionnaires were …