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Advertising and Promotion Management Commons™

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E-Commerce

Selected Works

Articles 1 - 6 of 6

Full-Text Articles in Advertising and Promotion Management

Bandar Domino Online Dengan Pelayanan 24 Jam.Docx, Junitas Lim Jan 2018

Bandar Domino Online Dengan Pelayanan 24 Jam.Docx, Junitas Lim

junitas lim

Lahirnya judi online seakan membawa angin segar untuk pemain setianya, pasalnya pemblokiran perjudian di indonesia mengharuskan pemain pemain judi untuk bermain secara tertutup atau pun beberapa diantaranya memilih untuk tidak bermain. Tentunya sangatlah tidak nyaman untuk bermain secara tertutup. Beberapa bandar bandar judi pun mencoba atau membangun alternatif lain untuk para pemain setianya. Mengikuti perkembangan zaman, internet pun dijadikan solusi untuk masalah tersebut dan hasilnya memang cukup memuaskan banyak orang.

Ribuan hingga jutaan pengguna judi online bertambah tiap tahun nya membuktikan permainan judi via online cukup sukses dan ramai peminat. Tahun ke tahun pun berlalu, situs judi online pun berkembang …

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Conceptual Model Of Website Design Elements That Influences Credibility And Trustworthiness, Karthikeyan Umapathy, Chris Lavalley Mar 2015

Conceptual Model Of Website Design Elements That Influences Credibility And Trustworthiness, Karthikeyan Umapathy, Chris Lavalley

Karthikeyan Umapathy

In today’s competitive environment, it is important for web designers to understand what design elements are essential for attracting visitors, making the visitor trust the website, and perform intended actions like placing an order and revisiting the site. Trustworthiness of a website heavily relies on a good first impression and visitor’s visual perception of the user interface. Therefore, the focus of this research is to investigate the effects of visual design elements on trustworthiness of a site. In this research-in-progress paper, we develop a conceptual model to depict the relationships among website design elements and trustworthiness. This conceptual model aids …

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All-Units Discounts As A Partial Foreclosure Device, Yong Chao, Guofu Tan Dec 2014

All-Units Discounts As A Partial Foreclosure Device, Yong Chao, Guofu Tan

Yong Chao

All-units discounts (AUD) are pricing schemes that lower a buyer’s marginal price on every unit purchased when the buyer’s purchase exceeds or is equal to a pre-specified threshold. The AUD and related conditional rebates are commonly used in both final-goods and intermediate-goods markets. Although the existing literature has thus far focused on interpreting the AUD as a price discrimination tool, investment incentive program, or rent-shifting instrument, the antitrust concerns on the AUD and related conditional rebates are often their plausible exclusionary effects.

In this article, we investigate strategic effects of volume-threshold based AUD used by a dominant firm in the …

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Targeted Advertising, Platform Competition And Privacy, Henk Lm Kox, Bas Straathof, Gijsbert Zwart Jun 2014

Targeted Advertising, Platform Competition And Privacy, Henk Lm Kox, Bas Straathof, Gijsbert Zwart

Henk LM Kox

Targeted advertising can benefit consumers through lower prices for access to websites. Yet, if consumers dislike that websites collect their personal information, their welfare may go down. We study competition for consumers between websites that can show targeted advertisements. We find that more targeting increases competition and reduces the websites' profits, but yet in equilibrium websites choose maximum targeting as they cannot credibly commit to low targeting. A privacy protection policy can be beneficial for both consumers and websites. If consumers are heterogeneous in their concerns for privacy, a policy that allows choice between two levels of privacy will be …

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Strategic Effects Of Three-Part Tariffs Under Oligopoly, Yong Chao Jul 2013

Strategic Effects Of Three-Part Tariffs Under Oligopoly, Yong Chao

Yong Chao

The distinct element of a three-part tariff, compared with linear pricing or a two-part tariff, is its quantity target within which the marginal price is zero. This quantity target instrument enriches the firm's strategy set in dictating the competition to a specific level, even in the absence of usual price discrimination motive. With general differentiated linear demand system, the competitive effect of a three-part tariff in contrast to linear pricing depends on the degree of substitutability between products: competition is intensified when two products are more differentiated, yet softened when two products are more substitutable.

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Latent Topic Analysis For Predicting Group Purchasing Behavior On The Social Web, Feng-Tso Sun, Martin Griss, Ole J. Mengshoel, Yi-Ting Yeh Jun 2013

Latent Topic Analysis For Predicting Group Purchasing Behavior On The Social Web, Feng-Tso Sun, Martin Griss, Ole J. Mengshoel, Yi-Ting Yeh

Ole J Mengshoel

Group-deal websites, where customers purchase products or services in groups, are an interesting phenomenon on the Web. Each purchase is kicked o#11;ff by a group initiator, and other customers can join in. Customers form communities with people with similar interests and preferences (as in a social network), and this drives bulk purchasing (similar to online stores, but in larger quantities per order, thus customers get a better deal). In this work, we aim to better understand what factors in influence customers' purchasing behavior for such social group-deal websites. We propose two probabilistic graphical models, i.e., a product-centric inference model (PCIM) …

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