Advertising and Promotion Management Commons^™

Sex Sells: How Advertising Agencies' Commodification Of Image Affects Older Women In Advertising, Diane Fittipaldi

Diane Fittipaldi

The purpose of this study was to understand how advertising agency culture affects the long-term careers of women account executives as they age. The primary research questions were: 1) How do self-image and cultural stereotypes affect the decision to enter the advertising business; 2) How do women navigate the male-dominated culture of the ad agency; 3) What strategies do women use to get ahead in advertising; 4) How do women survive long term in a culture that favors youth? Qualitative data was collected via unstructured, one-on-one, in-depth interviews with a nationally sourced sample 15 female advertising account executives aged 40 …

Emerson College Csr Course - Spring 2011 Guest Speakers, Art Stewart

Art Stewart

No abstract provided.

"Corporate And Social Responsibility: The Changing Context For Marketing Communications Practice", Art Stewart

Art Stewart

Body Billboards And Brand Colonization: Embodied Corporate Advertising In Postmodern Branding Culture, Brandon Hensley

Brandon O. Hensley

Body billboard advertising is a phenomenon that has emerged over the past decade. It involves tattooing corporate logos/messages on the flesh in ways that are visible to other people. These ads are "branded" on the bodies of individuals willing to rent out "spaces" to companies that pay to affix a corporate image/message on them. This paper seeks to examine this practice as it relates to a postmodern landscape where culture is mass produced, identity is unstable and subject to corporate domination, and living bodies are commodified in the reification of corporate presence in all facets of society. Body advertising is …

"Conscious Leadership And The Substance Of Change", Art Stewart

Art Stewart

No abstract provided.

"Communicating Politics - Big Budget Branding, Micro-Management Of Issues, Change As Strategic Positioning", Art Stewart

Art Stewart

No abstract provided.

"Evolving Notions Of Corporate Responsibility: Seizing The Next Horizon", Art Stewart

Art Stewart

No abstract provided.

"Getting It Right On Nonprofit Partnerships", Art Stewart

Art Stewart

No abstract provided.

Nonprofits At The Crossroad: Embrace Change, Learn To Compete, Art Stewart

Art Stewart

The tide of continuous change brought on by the impact of a global marketplace is impacting the fundamental way we conduct our relationships, commerce, and civic engagement as well as the formation and implementation of our public policy, and the manner in which we define and exercise our belief systems. Competition is now essential to acquiring what we need on both a personal and communal basis. We compete in the way we relate to each other - vying for attention and engagement, loyalty and trust, and physical needs. We compete in our civic engagement - striving for numbers of supporters, …

"Myth & Mystique: Growth Brands Are All About Marketplace Behavior", Art Stewart

Art Stewart

No abstract provided.

Re-Claiming Authentic Leadership For Nonprofit Sustainability, Art Stewart

Art Stewart

In the past few years, we have witnessed stunning examples of great - and greatly flawed - leadership that has contributed to a new norm of regulation and accountability, breached stakeholder trust, and dubious public confidence. No consensus is needed to acknowledge that the nonprofit sector has suffered from a lack of leadership, whether it is social service agencies, advocacy organizations, charities and foundations, philanthropic institutions or associations. Many top executives of nonprofit organizations have displayed consistent shortcomings in vision, courage, responsibility, and commitment. Still too, many others have exercised impressive perseverance in the name of service, education, and social …