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Advertising and Promotion Management Commons™
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Full-Text Articles in Advertising and Promotion Management
Jonny Boy Cookies' Event Campaign Targeting College Students, Ye'senia L. Agosto-Rivera
Jonny Boy Cookies' Event Campaign Targeting College Students, Ye'senia L. Agosto-Rivera
Honors College Theses
The evaluation of data from social media sites can offer valuable decision-making data for small businesses. Generally, college students are dependent on the Internet and social media sites precisely to connect with others socially. Can small businesses with limited finances and limited technical knowledge compete in this new social media-driven market to develop more in-person events? This paper discusses a detailed event campaign for Jonny Boy Cookies to expand their college student demographic beyond their current middle-aged women demographic. Quantitative approaches will be used to guide the research and implementation of new methods.
Ua9 The Wku Planner, Wku Planned Giving
Ua9 The Wku Planner, Wku Planned Giving
WKU Archives Records
Planned Giving office newsletter regarding donors and donations to Western Kentucky University.
Ua9 Investing In The Spirit, Wku Development & Alumni Relations
Ua9 Investing In The Spirit, Wku Development & Alumni Relations
WKU Archives Records
Development office newsletter regarding donors and donations to Western Kentucky University.
Ua9 Investing In The Spirit, Wku Development & Alumni Relations
Ua9 Investing In The Spirit, Wku Development & Alumni Relations
WKU Archives Records
Development office newsletter regarding donors and donations to Western Kentucky University.
Ua9 Investing In The Spirit, Wku Development & Alumni Relations
Ua9 Investing In The Spirit, Wku Development & Alumni Relations
WKU Archives Records
Development office newsletter regarding donors and donations to Western Kentucky University.
Ua9 Investing In The Spirit, Wku Development & Alumni Relations
Ua9 Investing In The Spirit, Wku Development & Alumni Relations
WKU Archives Records
Development office newsletter regarding donors and donations to Western Kentucky University.
Ua9 Investing In The Spirit, Wku Development & Alumni Relations
Ua9 Investing In The Spirit, Wku Development & Alumni Relations
WKU Archives Records
Development office newsletter regarding donors and donations to Western Kentucky University.
Ua9 Investing In The Spirit, Wku Development & Alumni Relations
Ua9 Investing In The Spirit, Wku Development & Alumni Relations
WKU Archives Records
Development office newsletter regarding donors and donations to Western Kentucky University.
Ua9 Investing In The Spirit, Wku Development & Alumni Relations
Ua9 Investing In The Spirit, Wku Development & Alumni Relations
WKU Archives Records
Development office newsletter regarding donors and donations to Western Kentucky University.