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Full-Text Articles in Business
Impact Of Corporate Social Responsibility On Otc Medicines Consumers, Vasja Roblek
Impact Of Corporate Social Responsibility On Otc Medicines Consumers, Vasja Roblek
Vasja Roblek
In the article is presented the case of trust-based marketing of over-the-counter (OTC) medicines. The relationship between the hypotheses was tested by means of structural equation modelling. The results of the first model show that the predictor variable (consumer satisfaction with safety and information) has a significant effect on the mediator variable (consumer trust). The results of the second model show that the consumer trust also has a significant effect on virtual brand loyalty (dependent variable). Model 3 was developed by including consumer perception of corporate social responsibility (CSR) and consumer trust as independent predictor variables and virtual brand loyalty …
How To Achieve Customer Knowledge Retention., Philadelphia University
How To Achieve Customer Knowledge Retention., Philadelphia University
Philadelphia University, Jordan
No abstract provided.
E- Commerce Market & Distribution, Anthony J. Jackson Prof
E- Commerce Market & Distribution, Anthony J. Jackson Prof
Anthony J Jackson Prof
With the onslaught of the internet, current credit crisis and high fuel cost, businesses are adapting and changing to find new ways to reach customers and potential customers. The Internet has begun to make its presence known as an alternative and potentially highly competitive distribution channel.