Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Conference proceedings (25)
- Cigarette Marketing and Advertising (22)
- Marketing (19)
- Corporate Social Responsibility (10)
- Character and Consequences of Advertising (9)
-
- Small business (9)
- Trade Industry Publication (9)
- Cultural Influence (8)
- Culture (8)
- Advertising (7)
- Advertising Archives and History (6)
- E-Commerce (5)
- Internet (5)
- Social media (5)
- Promotion (4)
- Public relations (4)
- Refereed Articles (4)
- Small business sales (4)
- Social marketing (4)
- Trade show displays (4)
- Trade shows (4)
- Articles (3)
- Business Ethics (3)
- Consumer choice (3)
- Economic Crisis (3)
- Ethics (3)
- Group Identity (3)
- Journal Publications (3)
- Management (3)
- Methods (3)
- Publication Year
- Publication
-
- Richard W. Pollay (37)
- Polymeros Chrysochou (25)
- Pavlos A Vlachos (19)
- Donnel A Briley (14)
- Douglas J. Swanson, Ed.D APR (9)
-
- Michael Allen (7)
- Stephen S Holden (7)
- Dipanjay Jayant Bhalerao (6)
- Dr. Paul Harrigan (5)
- David Mease (4)
- James Seligman (4)
- Yanni D Afthinos (4)
- Anca C. Micu (3)
- Journal of Entrepreneurship, Management and Innovation JEMI (3)
- Kathleen Hughes (3)
- Kelly Evans (3)
- Patrick Flanagan (3)
- Philadelphia University, Jordan (3)
- AZ (2)
- Vasja Roblek (2)
- Alejandro Castro (1)
- Anthony J Jackson Prof (1)
- Armando F Rocha (1)
- Carlos Luis González-Valiente (1)
- Caroline M Ford (1)
- Chris Heath (1)
- DEREK CARRILLO (1)
- David A Weiskopf (1)
- David Chandler Thomas, PhD (1)
- Edward Volchok PhD (1)
- File Type
Articles 1 - 30 of 196
Full-Text Articles in Business
The Changing Climate Of Black Hair Care: Marketing To Natural Consumers, Jasmin Joseph, Undergraduate Program
The Changing Climate Of Black Hair Care: Marketing To Natural Consumers, Jasmin Joseph, Undergraduate Program
McDonough Research Journal
This study is a comprehensive analysis of the black hair care industry and the changes within it as a result of an increase in consumers with “natural hair,” that is, those embracing their natural hair texture as opposed to manipulating it permanently by chemical means. Rapid changes in technology have changed the way consumers engage with product offerings and lowered barriers to entry for new brands. As a result, the historical points of parity and overall branding methodology within black hair and beauty products have drastically changed and manifested in the form of declining sales for over 75% of the …
Impact Of Internet And Social Media On Organisational Change Of Otc Medicines Marketing Management, Vasja Roblek
Impact Of Internet And Social Media On Organisational Change Of Otc Medicines Marketing Management, Vasja Roblek
Vasja Roblek
Pharmaceutical companies have been forced to change their approach to selling over-the-counter (OTC) medicines because of the increased pressure on sales margins. The development of Web 2.0, Web 3.0, and social media technologies allow low-cost online marketing, including e-commerce. An organisational adaptation has to cope with the changes in the OTC drug market is required because of the widespread use of the internet and social media. The increased importance of digital media for marketing has convinced the OTC medical industry to include the use of social media in its customer relationship management strategy. Qualitative research on the impact of the …
Gali To Globe: Business Model Evolution At Ganesh Bhel & Chaat Products Pvt Ltd, Dipanjay Jayant Bhalerao
Gali To Globe: Business Model Evolution At Ganesh Bhel & Chaat Products Pvt Ltd, Dipanjay Jayant Bhalerao
Dipanjay Jayant Bhalerao
“Pune tithe Kay Une(Nothing is less in Pune)” this was the line echoing in the mind of Mr. Dinesh Gudmewar, young budding entrepreneur in the food service retailing business of bhel .This young son of the Mr. Ramesh Gudmewar ,Founder of Ganesh Bhel, had just taken over as the next gen of Ganesh Bhel, Pune. Mr. Ramesh had developed the business of the Bhelpuri (the popular traditional Indian tasty & spicy fast food category) with the skill sets and hard work through these years. But Dinesh was enthusiastic about taking this business to next level like many big names in …
“The Influence Mix” – Information Access In The New Age And Empowerment Of Consumers ¿Decline Or Reformulation In Branding Development?, Alejandro Castro
“The Influence Mix” – Information Access In The New Age And Empowerment Of Consumers ¿Decline Or Reformulation In Branding Development?, Alejandro Castro
Alejandro Castro
The new technological age is changing the rules in marketing. Now consumers are influenced by other sources of information and brands might be losing the battle. Itamar Simonson and Emanuel Rosen state in their book “Absolute Value” that consumers now base their decisions on reviews from other users, opinions and other emerging technologies that are turning choices more rational. Therefore traditional sources of information controlled by marketing are fading. In this article we focus on Brands and we answer the following question ¿Are we before a declining on branding or are we force to implement new marketing strategies for branding …
Making Workspace Work, Chris Heath
Galaupoker.Com Agen Judi Poker Dan Domino, Taruhan Poker Dan Domino Uang Asli Terpercaya, Vickie Bugz
Galaupoker.Com Agen Judi Poker Dan Domino, Taruhan Poker Dan Domino Uang Asli Terpercaya, Vickie Bugz
vickie bugz
GALAUPOKER.com Agen Judi Poker dan Domino, Taruhan Poker Dan Domino Uang Asli Terpercaya GALAUPOKER.com Agen Judi Poker dan Domino, Taruhan Poker Dan Domino Uang Asli Terpercaya . Galau ? istilah ini cukup populer dikalangan kita, kata galau punya arti sedang kusut atau ada masalah atau problem, jadi galau tentu butuh penyaluran, butuh sebuah pelampiasan agar rasa galau yang ada bisa selesai dengan sendirinya. Dalam pembahasan kali ini kita akan mencoba membahas masalah Galau tetai bukan galau perasaan. disini kita akan mengulas tentang sebuah website Judi poker Online dengan nama Galaupoker, cukup unik dan menarik untuk kita simak Galaupoker.com adalah sebuah …
7 Marketing Research Open Education Resources, Edward Volchok Phd
7 Marketing Research Open Education Resources, Edward Volchok Phd
Edward Volchok PhD
No abstract provided.
[Slides] Resale Price Maintenance In The Age Of Showrooming, Jeanine Miklos-Thal, Greg Shaffer
[Slides] Resale Price Maintenance In The Age Of Showrooming, Jeanine Miklos-Thal, Greg Shaffer
Jeanine Miklos-Thal
We examine the leading pro-competitive justification for RPM, free-riding on dealer services, in today’s context of brick-and-mortar versus online retailing. Market research studies show that many consumers visit a brick-and-mortar store to examine a product and select its features, but then purchase it at a discounted price from an online retailer. An often-voiced concern is that such “showrooming” will discourage traditional retailers from providing demand-enhancing sales services. According to the classic free-riding theory (Telser, 1960), manufacturers can solve this problem by imposing price floors that prevent online retailers from undercutting brick-and-mortar retailers. Counter to this widely used argument, we find …
How Do Gamblers Maintain And Illusion Of Control?, Elizabeth Cowley, Donnel A. Briley, Colin Farrell
How Do Gamblers Maintain And Illusion Of Control?, Elizabeth Cowley, Donnel A. Briley, Colin Farrell
Donnel A Briley
Gamblers' enduring illusions of control (IOC) may be one reason why they continue to gamble in the face of sustained losses. If gamblers persist in the belief that they have special skills, knowledge and other advantages when gambling, they may be able to convince themselves it is worth doing again. Maintaining an IOC requires selective attention of the illusion supporting moments during the construction of an evaluation of a gambling session.Objective: Test the hypothesis that selected moments, specifically the moment of the highest win and the last moment of the gaming session, explain the retrospective evaluation of the session for …
Ganesh Bhel & Chaat Products Pvt Ltd: Pioneering Transformation From Unorganized To Organized Service Retail, Dipanjay Jayant Bhalerao
Ganesh Bhel & Chaat Products Pvt Ltd: Pioneering Transformation From Unorganized To Organized Service Retail, Dipanjay Jayant Bhalerao
Dipanjay Jayant Bhalerao
Indian service retail industry witnessed sea change in the way consumer preferences. The implication of that was evident in brain storming at Ganesh Bhel, which was the most popular destination for its taste of bhelpuri and other chaat products (the popular traditional Indian tasty & spicy fast food category).August 2008, at the Famous & crowded Ganesh Bhel retail outlet, Mr. Dinesh & Rupesh Gudmewar were having through discussion going on with their father Mr. Ramesh Gudmewar, (Founder of Ganesh Bhel in 1978 in Pune city) on transforming it from a commodity business into an organized enterprise. Mr. Ramesh wondered on …
Marketing In The Field Of Information Disciplines: Research Trends In Latin America (1985-2012), Carlos Luis González-Valiente
Marketing In The Field Of Information Disciplines: Research Trends In Latin America (1985-2012), Carlos Luis González-Valiente
Carlos Luis González-Valiente
This study seeks to clarify research trends related to marketing in the field of information disciplines from Latin American scientific production. As a reference source, we used the electronic journals indexed in the Latindex Directory. Some bibliometric indicators were applied to 108 documents; these indicators were as follows: productivity by year, journals, authors, language, and finally term cooccurrence analysis. It was evident that the highest rate of productivity was found in Brazilian journals and authors, and in the Portuguese language. The four main clusters in term co-occurrence analysis in the most relevant topics were as follows: marketing of the information …
The Multi-Screen Experience, Niall Murphy, Kathleen Hughes
The Multi-Screen Experience, Niall Murphy, Kathleen Hughes
Kathleen Hughes
This study sets out to explore the role of the mobile phone as second screen in fostering engagement through experiences. In-depth interviews were conducted with millennial consumers to explore this second screen experience. High levels of Personal and Social-Interactive Engagement was identified, through a variety of experiences. The need for greater understanding of engagement through experience in relation to new media such as social networks and mobile media has been identified in previous studies, consequently research that increases our understanding of the fast-changing media lives of this cohort is timely, and of significant industry and managerial value.
Is Food Marketing Making Us Fat? Fat Cats Vs Dogmatists., Stephen S. Holden
Is Food Marketing Making Us Fat? Fat Cats Vs Dogmatists., Stephen S. Holden
Stephen S Holden
For many, it seems obvious that food marketing is making us fat. The anger and outrage that was once evoked by tobacco companies is now being repackaged and aimed at ‘Big Food’ (Hennessy, 2014). But is it justified, is food marketing the cause of obesity? And in any case, does outrage and dogmatism help solve the problem? This paper suggests that blaming the marketers, both Big Food and "lazy leisure", is a disputable claim, and dangerously shifts responsibility from individuals to external agents.
Employee Judgments Of And Behaviors Towards Corporate Social Responsibility: A Multi-Study Investigation Of Direct, Cascading, And Moderating Effects, Pavlos A. Vlachos, Nick Panagopoulos, Adam Rapp
Employee Judgments Of And Behaviors Towards Corporate Social Responsibility: A Multi-Study Investigation Of Direct, Cascading, And Moderating Effects, Pavlos A. Vlachos, Nick Panagopoulos, Adam Rapp
Pavlos A Vlachos
Do employee judgments of their organization’s Corporate Social Responsibility (CSR) programs relate to CSR-specific performance and in-role job performance? Can middle managers influence the formation of such judgments and what factors might moderate such cascading influences? To answer these yet unaddressed questions, we conduct three studies. Study 1 takes an organizational justice perspective and tests our baseline model. Results show that employees’ CSR judgments trigger their affective commitment and performance on extra-role CSR-specific behaviors; however, extra-role CSR-specific performance is unrelated to in-role job performance. Study 2 replicates Study 1’s findings while, in addition, applies a social information processing approach and …
Food Product Target Market Prioritization Using Mcdm Approaches, Mohammadsadegh Mobin, Mohammad Dehghanimohammadabadi, Christian Salmon
Food Product Target Market Prioritization Using Mcdm Approaches, Mohammadsadegh Mobin, Mohammad Dehghanimohammadabadi, Christian Salmon
Mohammadsadegh Mobin
This paper applies multiple Multi-Criteria Decision Management (MCDM) methods as a mechanism for identifying international markets for a producing nation’s food production. The specific application presented in this paper is for export markets of Iranian Pistachios; however, the model could be applicable across multiple food products and nations. Quantitative and qualitative criteria for market assessment were identified via a literature review. These include: 1) Regulation criterion, 2) Cultural criterion, 3) Transportation distance criterion, 4) Economy criterion, 5) Market potential criterion, 6) Politics criterion, 7) Revealed Comparative Advantage (RCA). Shannon’s Entropy method was applied to weight criteria based upon the context-dependent …
Towards Understanding Social Influence In On-Line Social Networks, Jerzy Surma, Małgorzata Rószkiewicz, Jacek Wójcik
Towards Understanding Social Influence In On-Line Social Networks, Jerzy Surma, Małgorzata Rószkiewicz, Jacek Wójcik
Jerzy Surma
No abstract provided.
The Hidden Ball Trick: How Major League Baseball Endured Through Its Tumultuous Labor History, Derek Carrillo
The Hidden Ball Trick: How Major League Baseball Endured Through Its Tumultuous Labor History, Derek Carrillo
DEREK CARRILLO
No abstract provided.
Impact Of Corporate Social Responsibility On Otc Medicines Consumers, Vasja Roblek
Impact Of Corporate Social Responsibility On Otc Medicines Consumers, Vasja Roblek
Vasja Roblek
In the article is presented the case of trust-based marketing of over-the-counter (OTC) medicines. The relationship between the hypotheses was tested by means of structural equation modelling. The results of the first model show that the predictor variable (consumer satisfaction with safety and information) has a significant effect on the mediator variable (consumer trust). The results of the second model show that the consumer trust also has a significant effect on virtual brand loyalty (dependent variable). Model 3 was developed by including consumer perception of corporate social responsibility (CSR) and consumer trust as independent predictor variables and virtual brand loyalty …
Study Of Current Marketing Behavior Practices For Application Of Marketing Behavior Matrix In Online Marketing, Dipanjay Jayant Bhalerao
Study Of Current Marketing Behavior Practices For Application Of Marketing Behavior Matrix In Online Marketing, Dipanjay Jayant Bhalerao
Dipanjay Jayant Bhalerao
Behavioral aspect in marketing domain has been crucial majorly from consumer‟s point of view. Since 1957, exceptthe theory of MBEA (Marketing Behavior and Executive Action) by Prof. Wroe Alderson, the behavioral part was researched only in the consumer buying behavior arena. In the words of Prof. Wroe Alderson –“All marketing activity is an aspect of the interaction among organized behavior systems related to each other in what may be described as an ecological network. Operating systems are a subclass of behavior systems, distinguished by inputs and outputs and the structuring of processes to achieve efficiency” (Wroe Alderson, 1957). As per …
Distinguishing ‘Mhealth’ From Other Healthcare Services In A Developing Country: A Study From The Service Quality Perspective, Saradhi Motamarri, Shahriar Akter, Pradeep Ray, Chung-Li Tseng
Distinguishing ‘Mhealth’ From Other Healthcare Services In A Developing Country: A Study From The Service Quality Perspective, Saradhi Motamarri, Shahriar Akter, Pradeep Ray, Chung-Li Tseng
Shahriar Akter
Mobile phones’ exponential growth is fuelling the emergence of mobile health (mHealth), thus contributing to healthcare services’ innovative transformation in developing countries. mHealth’s ubiquitous personalised capabilities obviate the access barriers and dismal performance of conventional systems, thus -therefore gaining popularity among patients. Researchers have focused on service quality – a vital element of service adoption – and sustainability. For mHealth to become a robust alternative, how patients perceive mHealth vis-à-vis conventional services must be understood. Comparative analysis studies between mHealth and conventional systems are scarce yet would contribute to theory and strengthen the antecedent phases to service quality, that is, …
1. The Establishment Of Industrial Branding Through Dyadic Logistics Partnership Success (Lps): The Case Of Malaysian Automotive And Logistics Industry, Nor Aida Binti Abdul Rahman, Tc Melewar, Am Sharif
1. The Establishment Of Industrial Branding Through Dyadic Logistics Partnership Success (Lps): The Case Of Malaysian Automotive And Logistics Industry, Nor Aida Binti Abdul Rahman, Tc Melewar, Am Sharif
Nor Aida Binti Abdul Rahman
Logistics partnerships across dyadic and triadic relationship networks have been the basis of extensive research in the extant literature. It is well understood that competitive advantage within logistics and distribution and within supply chains are driven by value-adding aspects of not only the core competencies of each tier in the network, but also via tangential supporting factors. It is also well understood that there is a strong relationship between logistics and distribution and marketing functions, particularly in product-based organisations. In addition to deepening our understanding of how successful partnerships throughout the source–make–deliver continuum can be optimised this research also seeks …
Should It Be Green Or Not? Investigating What Constitutes Prototypical Packaging Design For Organic Food, Polymeros Chrysochou, Alexandra Festila, Aleksandra Georgieva, Diana Todorova
Should It Be Green Or Not? Investigating What Constitutes Prototypical Packaging Design For Organic Food, Polymeros Chrysochou, Alexandra Festila, Aleksandra Georgieva, Diana Todorova
Polymeros Chrysochou
The market for organic food products showed impressive growth rates in 2010, accounting for 59 billion US dollars (Sahota, 2012). This high growth is underpinned by an increased availability of organic food products through big retail chains and by following similar marketing strategies to conventional brands. Hence, communication at the point of sale that the product is organic is of increased importance in order to be distinguished from conventional ones. Packaging is among those marketing tools that contribute in brand differentiation and establish brand identity and, since most of the food choices are made in store, it represents the only …
A Dynamic View Of Cultural Influence: A Review, Donnel A. Briley, Robert S. Wyer Jr., En Li
A Dynamic View Of Cultural Influence: A Review, Donnel A. Briley, Robert S. Wyer Jr., En Li
Donnel A Briley
Static models of culture’s influence have given way to a dynamic view, which identifies not only differences across cultures in people’s judgments and decisions, but also the situations and conditions in which these differences do or do not appear. Theory and evidence developed from a cognitive psychological perspective underlie this dynamic approach, including research emerging from the “dynamic constructivist” and “situated cognition” models. In the present review, we focus on findings that confirm the utility of this cognitively oriented approach, and briefly discuss the advantages and complementary nature of the “social collective” and neuroscience approaches to understanding culture.
International Sales Representatives Perspectives On Value Co-Creation, Kathleen Hughes, Aoife Kent
International Sales Representatives Perspectives On Value Co-Creation, Kathleen Hughes, Aoife Kent
Kathleen Hughes
Managing the buyer seller relationship has never been more challenging. Irish Sales Representatives and Business to Business Marketers attempting to succeed in both Irish and international markets have found themselves facing buyers with a level of professionalism and expertise higher than ever before. This puts pressure on the Sales Representative to harness the capabilities of their organisation, and then communicate this value creation opportunity in their sales presentations to buyers. This study aims to contribute to the field of buyer seller value co-creation in the international selling and business to business marketing environment. A survey was conducted with Irish companies …
Shu Hosts Panel On Digital Marketing, Anca C. Micu
Shu Hosts Panel On Digital Marketing, Anca C. Micu
Anca C. Micu
Sacred Heart University hosted its first annual Digital Marketing Evening recently, featuring a discussion among panelists and global digital marketing executives Brian Cohen, Clay Cowan, Andrew Markowitz and Joshua Nafman. The primary focus of the evening was where the digital marketing field is headed. The event, which was organized by Anca Micu, chair of SHU’s Department of Marketing and Sport Management, spotlighted the Department’s master’s degree in digital marketing.
Everyday Advertising Context: An Ethnography Of Advertising Response In The Family Living Room, Laknath Jayasinghe, Mark Ritson
Everyday Advertising Context: An Ethnography Of Advertising Response In The Family Living Room, Laknath Jayasinghe, Mark Ritson
Laknath Jayasinghe
Consumer research largely examines television advertising effects using conventional psychological accounts of message processing. Consequently, there is an emphasis on the influence of textual content at the expense of the everyday interpersonal viewing contexts surrounding advertising audiences. To help restore this theoretical imbalance an ethnographic study was conducted in eight Australian homes to explore the influence of everyday viewing contexts on advertising audiences. This article examines how the everyday advertising contexts of social interaction, viewing space, media technology use, and time impact consumer responses to television advertising texts. Advertising viewing behavior in the family living room is framed within broader …
Investigating Food Export Opportunities Of The United State From A Global Perspective: Applying Shift Share Analysis, Yasha Sazmandasfaranjan Mr.
Investigating Food Export Opportunities Of The United State From A Global Perspective: Applying Shift Share Analysis, Yasha Sazmandasfaranjan Mr.
Yasha SazmandAsfaranjan
The paper aims to analyze the exported food data of the United States in order to forecast the future of the export. The export data were collected from export.gov. The U.S. export data on more than forty destination countries, six products, for a period of ten years were collected and analyzed. The shift-share analysis was employed in data analysis. The study was carried out based on the export figures of food products namely, food and kindred products, grain and oilseed milling products, starch and vegetable fats and oils, meat products (except poultry), dairy products and poultry, prepared or preserved. The …
2 Weeks In 20 Minutes: How Marquette University Customized Libcal, Robert L. Nunez Ii
2 Weeks In 20 Minutes: How Marquette University Customized Libcal, Robert L. Nunez Ii
Robert L Nunez II
No abstract provided.
Like It Or Not? Customer Brand Engagement On Online Social Media Platforms, Justina Malciute, Polymeros Chrysochou
Like It Or Not? Customer Brand Engagement On Online Social Media Platforms, Justina Malciute, Polymeros Chrysochou
Polymeros Chrysochou
Social networking is currently the most popular online activity among consumers worldwide accounting for almost one in every five minutes spent online, and reaching 82% of the entire world’s online population, which represents an audience of nearly 1.2 billion internet users (comScore, 2011). For those firms who pursue their presence in social media, the issue of consumer engagement and how it further contributes in creating deeper and more lasting customer brand relationships has emerged (Kumar et al., 2010). Despite the increasing interest on customer engagement through social media, anecdotal research shows that the resulting levels of engagement are rather low. …
Strategy And Segmentation Of Lady N Baby Stores, Dipanjay Jayant Bhalerao
Strategy And Segmentation Of Lady N Baby Stores, Dipanjay Jayant Bhalerao
Dipanjay Jayant Bhalerao
100 Stores of Lady n Baby stores in India! Indra Retail is on the celebrations. Being the 1st of its own kind i.e. all range retail for the mothers and kids, it has certainly brought the uniqueness to this segment. What is the way forward to quickly expand into the households through this retail venture? This is the question marketing team is facing at this CENTURY MOMENT. This time they took the path of quick learner (learning from big retailers in India) by launching the online retailing store www.LadynBabyshop.in So the challenge before them is to start doing path breaking …