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An Assessment Of The Influence Of Personal Branding On Financing Entrepreneurial Ventures, Suzanna Elmassah, Ian Michael, Reynold James, Ionica Ghimpu
An Assessment Of The Influence Of Personal Branding On Financing Entrepreneurial Ventures, Suzanna Elmassah, Ian Michael, Reynold James, Ionica Ghimpu
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© 2019 The Authors This research explores the influence of an entrepreneur's personal brand in attracting capital, by examining the validity of the Entrepreneurial Brand Personality Equity (EBPE) model of Balakrishnan and Michael (2011). Its particular concern is whether investors provide funding to an entrepreneur's idea, or, to the entrepreneur behind the idea. Concomitantly, it seeks to identify the variations in the importance accorded by different investors to the several variables of the EBPE model, and whether these variations-and also the stages of business-influence the final investment decisions of investors. The findings of this mixed methods study hold significant implications …