Business Commons^™

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …

Effects Of Framing, Nomenclature, And Aversion To Tampering With Nature On Consumer Acceptance Of Cultivated Meat In Singapore, Mark Chong, Angela K. Y. Leung, Tricia M. Fernandez, Shu Tian Ng

Research Collection Lee Kong Chian School Of Business

This paper comprises a qualitative (Study 1) and a quantitative phase (Study 2). Study 1 aimed to find out what frames and nomenclature would appeal most to meat eaters – including consumers who have eaten cultivated chicken – in Singapore. It also aimed to discover whether perceptions of cultivated meat's naturalness varied across different age groups. Study 2 assessed which message frame and nomenclature were most effective in fostering consumer acceptance of cultivated meat. In addition, it investigated if age was related to the perception of cultivated meat's naturalness and acceptance, and whether aversion to tampering with nature was negatively …

Framing Esports’ Jedi Issues: A Case Study In Media Irresponsibility, David Painter, Brittani Sahm

Faculty Publications

Purpose: This investigation analyzes Asian, European, and North American coverage of esports’ justice, equity, diversity, and inclusion (JEDI) issues as a case study of media organizations’ communications on these topics.

Design/methodology/approach: This quantitative content analysis describes coverage of esports’ race, gender, age, and social class issues to draw inferences about media organizations’ abilities to meet their social responsibilities when reporting on organizational JEDI issues.

Findings: There were significant differences across continents; however, most stories only mentioned gender and age, seldom noting esports’ race or social class issues.

Research limitations/implications: Although all stories analyzed were published in English, the findings extend …

Green Framing In Corporate Poultry Videos: An Analysis Of Sustainability Messaging, Dylan Vanboxtel, Rebecca Swenson, Garrett Steede

Journal of Applied Communications

Large broiler chicken companies have been under pressure by consumers to reduce their carbon footprint, improve animal welfare and labor practices, and enhance environmental quality across the industry. This study examines how large broiler chicken companies have addressed sustainability within video content directed toward consumers and posted on YouTube. To conceptualize this study, we used the 1990 Farm Bill definition of agricultural sustainability. It is important to examine articulations of agricultural sustainability as company messages often incorporate sustainability philosophies and ideologies while referencing specific production practices and goals. This study used qualitative content analysis to analyze 440 videos, and framing …

Youth Culture, Organizational Values, And Participatory Politics In The Digital Spaces Of Youth-Led Anti-Gun Violence Movements, Julie M. Szamocki

Master's Theses

As traditional forms of participating in politics are waning in popularity and younger people are becoming more politically aware, new ways to engage in politics are emerging from the intersection of youth culture and digital spaces. One way of understanding this intersection of activism and youth culture is to analyze how youth-led activist organizations engage in participatory politics in the digital space. I analyze how anti-gun violence organizations March for Our Lives and GoodKids MadCity, led by youth activists, reflect a unique and distinct form of digital engagement and organizational culture. Through content analysis, I will be highlighting organizational comparison …

Ira Disclosure Framing Effects On Purchase Decisions, Eugene Cautillo, Mary M. Long

Atlantic Marketing Journal

This research examines the use of disclosures included in IRA advertisements to determine their impact on purchase decisions. Disclosures were manipulated through different framing language to examine the investor’s risk perception. The Hayes Process Model was used to test the significance of investor risk perception and risk propensity (investor’s likelihood to act on risk perception) related to framing manipulation and ultimately, the purchase decision. The level of risk propensity was then used to assess the impact on the purchase decision for investors with varying sophistication levels. Additionally, the investor’s sophistication level, determined via a series of investment questions, was also …

When Virtual Spaces Meet The Limitations Of Traditional Sport: Gender Stereotyping In Nba2k, Lindsey Darvin, Ceyda Mumcu, Ann Pegoraro

Sport Management Faculty Publications

Video games have continued to increase in popularity. While the growth has been substantial, representation and acceptance of women throughout gaming environments, including those with traditional sport influences such as NBA2K, a basketball simulation game, have been lacking. Recently however, the NBA2K franchise added Women’s National Basketball Association (WNBA) player avatars to the NBA2K20 game. While this recent inclusion of WNBA avatars may be a great step in improving upon the concerning state of inclusion and representation of women throughout gaming, the reactions to and receptions of this change have not been fully explored. As a result, the current investigation, …

Two Essays Investigating Numerical Information Influence On Consumer Preference And Predictions, Gustavo Schneider

Theses and Dissertations

Numerical information is ubiquitous in consumer contexts, consumers rely on numerical information to evaluate product attributes, make judgments and decisions, and make predictions for relevant outcomes. This dissertation investigates how numerical information influence consumer judgment and preferences.

Essay 1 introduces the concept of numerical expressions—numerical quantifiers such as pairs, trios, quartets, dozens—and demonstrates that consumers prefer offers expressed using numerical expressions (e.g., buy a dozen health drinks) relative to their numerical counterpart (e.g., buy 12 health drinks). This occurs because numerical expressions are perceived to be more complete and are easier to justify, and therefore serve as goals in consumption …

Using Fomo To Promote Sports Events: Exploring Technology Usage And Involvement Effects, Julia E. Blose Dr., Rhonda W. Mack, Robert Pitts, Y. Xie

Association of Marketing Theory and Practice Proceedings 2021

No abstract provided.

Win-Win In Distributive Negotiations: The Economic And Relational Benefits Of Strategic Offer Framing, Michael Schaerer, Martin Schweinsberg, Nico Thornley, Roderick I. Swaab

Research Collection Lee Kong Chian School Of Business

In distributive negotiations, people often feel that they have to choose between maximizing their economic outcomes (claiming more value) or improving their relational outcomes (having a satisfied opponent). The present research proposes a conversational strategy that can help negotiators achieve both. Specifically, we show that using an offer framing strategy that shifts offer recipients’ attention to their reservation price (e.g., “How does my offer compare to your minimum price?”) leads to both (a) an assimilation effect whereby recipients make more favorable counteroffers (economic benefit) as well as (b) a contrast effect whereby recipients feel more satisfied with the negotiation (relational …

Earning Extra Credit Or Losing Extra Credit? A Classroom Experiment On Framing Incentives As Gains Or Losses, Vassilis Dalakas, Kristin Stewart

Atlantic Marketing Journal

This exploratory study examines if the way incentives are framed (gains versus losses) impacts how students respond to them. Sixty-two students in two sections of the same undergraduate Marketing course were offered the incentive of an optional final exam by answering correctly quiz questions throughout the semester. One section received the incentive as a gain (opportunity to earn an optional final exam if you get enough quiz points) whereas the other section received it as a loss (final is optional, but you may lose it if you don’t get enough quiz points). Consistent with the principles of loss aversion, framing …

“Invaders”: U.S. Right Wing Media’S Framing Of Muslim Immigrants, Faizullah Jan, Sayyed Fawad Ali Shah

Research, Publications & Creative Work

This study identifies and examines the framing patterns in the U.S. right-wing media coverage of the President Donald Trump administration’s ban on immigrants from seven predominantly Muslim countries. The study is directed by one research question: How did the right-wing media frame the ban on Muslim immigrants? A total of 53 articles (news stories, features, and opinion pieces) from two right-wing U.S. media outlets, Daily Caller and Breitbart News, were identified and included in the analysis. Framing theory served as a framework for the analysis of the data. Findings of this study show that the right-wing media used negative frames …

Strategies To Mitigate Negative Social Media Communications In Collegiate Athletics, Jennifer A. Parks

Walden Dissertations and Doctoral Studies

Harmful social media communications in collegiate athletics are challenging, compelling athletic administrators to implement strategies to mitigate costly damage to the university. Grounded in framing theory, the purpose of this qualitative multiple case study was to explore strategies some collegiate athletic administrators use to mitigate negative social media communications by their student-athletes and coaches that may cause problems resulting in reputational damage to the brand, negative publicity, financial loss, sanctions, and fines for the university or college. Participants were 4 collegiate athletic administrators located in the southeastern United States, who had a social media policy and strategies to successfully mitigate …

The Influences Of Locus Of Control, Debt, And Framing On Retirement Contributions, Bryan Foltice, Patrick Ilcin

Scholarship and Professional Work - Business

This study evaluates locus of control, debt, and framing effects as potential drivers of retirement savings decisions. We administer an online survey analyzing how much an individual will save for retirement upon graduating college. The study finds that individuals with an external locus of control contribute significantly less to their retirement savings than individuals with an internal locus of control. Interestingly, this study finds no significant relationship between debt overhang and initial contributions. To measure framing effects, participants were given the choice to change their initial contribution rate after seeing the estimated increased future amount of their account balance based …

Are Nudges For Alternative Transit Persistent?, Mitchell J. Allan

CMC Senior Theses

The benefits of converting single-person drivers to alternative transit options are well-established. One option to accomplish this is for employers to provide alternative commute incentive programs. However, the research on the implementation of such programs is lacking. To provide a test, this research analyzes data obtained from a field experiment on daily alternative transit commute choices for a seven-month period. Participants are divided into four treatment groups in a two-by-two design for the first three-month period: incentives with either loss or gain framing, and messaging nudges with either the private or public benefits of alternative transit commute choices. The participants …

Impact Of Framing And Base Size Of Computer Security Risk Information On User Behavior, Xinhui Zhan

Masters Theses

"This research examines the impact of framing and base size of computer security risk information on users' risk perceptions and behavior (i.e., download intention and download decision). It also examines individual differences (i.e., demographic factors, computer security awareness, Internet structural assurance, self-efficacy, and general risk-taking tendencies) associated with users' computer security risk perceptions. This research draws on Prospect Theory, which is a theory in behavioral economics that addresses risky decision-making, to generate hypotheses related to users' decision-making in the computer security context. A 2 x 3 mixed factorial experimental design (N = 178) was conducted to assess the effect of …

'They Come Here To Work': An Evaluation Of The Economic Argument In Favor Of Immigrant Rights, Shannon Gleeson

Shannon Gleeson

Advocates commonly highlight the exploitation that hard-working undocumented immigrants commonly suffer at the hands of employers, the important contribution they make to the US economy, and the fiscal folly of border militarization and enhanced immigration enforcement policies. In this paper, I unpack these economic rationales for expanding immigrant rights, and examine the nuanced ways in which advocates deploy this frame. To do so, I rely on statements issued by publicly present immigrant rights groups in six places: California, Florida, Illinois, New York, Texas, and Washington, DC. I also draw on interviews with immigrant advocates in San Jose, CA and Houston, …

The Influences Of Locus Of Control, Debt Overhang, And Framing On Saving For Retirement, Patrick Ilcin

Undergraduate Honors Thesis Collection

This study evaluates locus of control, debt overhang, and framing effects as potential drivers of retirement savings decisions. We use a hypothetical scenario administered through an online survey to analyze how much an individual will save for retirement. The study finds that individuals who measure as having an external locus of control (based off the Rotter I-E scale), contribute significantly less to their retirement savings than individuals with an internal locus of control. Interestingly, this study finds no significant relationship between debt overhang and initial contributions. To measure framing effects, participants were given the choice to change their initial contribution …

Impact Of Framing And Priming On Users' Behavior In Cybersecurity, Kavya Sharma

Masters Theses

"This research examines the impact of framing and priming on users' behavior (i.e., action) in a cybersecurity setting. It also examines perceptual outcomes (i.e., confidence, perceived severity, perceived susceptibility, trust, and fear) associated with the users' cybersecurity action. The research draws on prospect theory in the behavioral economics literature and instance-based learning theory in the education literature to generate the hypotheses for the research. A between-subject experimental design (N=129) was used. The results suggest that priming users to cybersecurity risks reduces their risk-taking behavior associated with cybersecurity whereas negative framing of messages associated with cybersecurity has no significant effect on …

Business Framing For Analytics, Beverly Wright

Atlantic Marketing Association Proceedings

Both the academic and business practitioner communities are faced with the challenges of discovery, innovation, and constant learning of their field, particularly within the marketing discipline, where content, processes, and even structure are dynamic in nature, with constantly evolving interests and focus. A solid research agenda with excellent analytics to address pertinent business questions is crucial for successfully expanding our understanding of the marketing function.

The Interpretive Pathway Of Team Decision Making, Bret Sanner

Arts & Sciences Electronic Theses and Dissertations

Organizations are increasingly making their decisions through multifunctional teams that must interpret, prioritize and discuss an issue to respond to it. Research on achievement goals and framing are each instructive for understanding part of this process. The literature on achievement goals, high-level priorities, is important for understanding team discussions and decisions but it has not found any actionable antecedents to those goals. Studies on frames, cognitive structures, demonstrates that most issues are interpreted as threats or opportunities, which impacts individual and organizational actions. However, framing research does not show how those interpretations impact team priorities or behaviors. The purpose of …

The Effects Of Price Bundling On Consumer Evaluations Of Product Offerings, Michael D. Johnson, Andreas Herrmann, Hans H. Bauer

Michael D. Johnson

The bundling of multiple products or components at a set price has become a popular marketing strategy. Although little is known of how bundled price information should be presented to consumers, mental accounting principles provide guidelines. These principles suggest that more positive evaluations should result from bundling or integrating component prices into a single price and debundling or segregating component discounts into a set of discounts. A study is reported in which consumers were presented an offer for an automobile and then asked to evaluate their satisfaction with the offer, likelihood of recommending, and likelihood of repurchasing the brand. The …

How Motivated Reasoning And Temporal Frames May Polarize Opinions About Wildlife Disease Risk, Sungjong Roh, Katherine A. Mccomas, Laura N. Rickard, Daniel J. Decker

Research Collection Lee Kong Chian School Of Business

We draw from theories of motivated reasoning, dual-processing models, and attribution of responsibility to examine how scientific messages may increase public polarization with respect to emerging risk issues such as Lyme disease. A nationally representative sample of Americans (N = 460) read messages about Lyme disease that varied the framing of responsibility for the prevalence of the disease (human/wildlife vs. wildlife only) and when its effects will occur (today vs. in the next 10 years). The influence of framing was contingent on participants’ partisanship, which resulted in a boomerang effect among Republicans and increased the degree of political polarization regarding …

Interpreting, Stephanie Jo Kent

Doctoral Dissertations

What do community interpreting for the Deaf in western societies, conference interpreting for the European Parliament, and language brokering in international management have in common? Academic research and professional training have historically emphasized the linguistic and cognitive challenges of interpreting, neglecting or ignoring the social aspects that structure communication. All forms of interpreting are inherently social; they involve relationships among at least three people and two languages. The contexts explored here, American Sign Language/English interpreting and spoken language interpreting within the European Parliament, show that simultaneous interpreting involves attitudes, norms and values about intercultural communication that overemphasize information and discount …

Framing Sustainability For The Free, Frugal, And Fit & Fabulous, Usu Jon M. Huntsman School Of Business, Alexi Lamm, Edwin R. Stafford

Jon M. Huntsman School of Business News Collection

Days prior to the February, 2011 Utah State University student referendum, the ‘green police’ were out in force issuing ‘citations’ to students who drove to school or placed recyclable items in the trash. The ‘citations’ were actually political leaflets from representatives of the USU College Republicans dressed in satirical law enforcement garb, protesting the“Blue Goes Green” ballot measure that would impose a 25 cent-per-credit-hour fee (averaging about $3 per student per semester) to fund a proposed Student Sustainability Office and administer a grant program for student initiatives to conserve resources on campus. Although placed on the ballot by a student …

Cause-Related Controversy: An Analysis Of Corporate Sponsor Response To The Susan G. Komen/Planned Parenthood Crisis, Christina Maria Cameron

USF Tampa Graduate Theses and Dissertations

ABSTRACT

This qualitative study advances crisis communication and relationship management application and theory by examining the crisis response strategies used by corporations during a time of crisis involving a nonprofit partner. A qualitative content analysis was performed on the Facebook pages of 57 companies that were corporate partners of Susan G. Komen in early 2012. Nineteen companies responded using their Facebook accounts during two crisis periods studied. The researcher argues that consideration must be given to additional contingent factors beyond those proposed by situational crisis communication theory. Contingent variables related to the corporations' relationship with the charity, including level of …

Too Big Not To Fail: United States Corporate Media And The 2008 Financial Crisis, Justin Lars Bergh

Graduate Theses and Dissertations

This thesis investigates United States newspaper coverage of the 2008 financial crisis, with a particular focus on the debate that took place in press coverage surrounding the proposed 700 billion dollar Troubled Asset Relief Program (TARP). Specifically, this study aims to understand how, when faced with a crisis that threatened hegemony, the state and economic elites, working in and through media, were able to effectively convince the subordinate classes to consent to state intervention aimed at perpetuating a financial system that has historically profited from the relative financial insecurity of the subordinate classes. In order to understand media's role in …

The Effect Of Image Compatibility And Escalation Of Commitment On Decision Performance, Harris K. Turino, Budi W. Soetjipto

The South East Asian Journal of Management

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More Than A One-Trick Pony: Exploring The Contours Of A Multi-Sector Covener, Madeleine W. Mcnamara, John C. Morris

School of Public Service Faculty Publications

Today's managers must find ways to identify and sustain productive relationships within multi-sector collaborative arrangements. This paper explores empirically the activities of a convener based on tasks identified by Agranoff and McGuire (2001) and applies this framework to the case of Virginia's Coastal Zone Management Program (VCZMP). We find that the convener displays characteristics described by Agranoff and McGuire, as well as characteristics of traditional hierarchical managers. This research suggests that both sets of skills are necessary for effective multi-sector collaborative governance.

A Social Movement Perspective On Finance: How Socially Responsible Investment Mattered, Diane-Laure Arjaliès

Business Publications

This study discusses how social movements can influence economic systems. Employing a political–cultural approach to markets, it purports that ‘compromise movements’ can help change existing institutions by proposing new ones. This study argues in favor of the role of social movements in reforming economic institutions. More precisely, Socially Responsible Investment (SRI) movements can help bring SRI concerns into financial institutions. A study of how the French SRI movement has been able to change entrenched institutional logics of the French asset management sector provides wide-ranging support for these arguments. Empirical findings are drawn from a longitudinal case study (1997–2009), based on …