Business Commons^™

An Imc Approach To Entrepreneurship: How Generation Z Is Changing The Landscape Of Entrepreneurship, Kylie Nicole Cockrell

Honors Theses

Generation Z entrepreneurs capitalize on the fast-paced environment of the marketing industry and adapt to changing customer needs and expectations to deliver the best product or service from their business. This thesis researches the current media trends and marketing approaches Gen Z entrepreneurs are using in their businesses and how access to entrepreneurial-focused programs make Generation Z the leading generation in entrepreneurship.

Inspired by the researcher’s own experience as an online clothing business owner, this thesis investigates how members of Gen Z are increasingly becoming entrepreneurs. A mixed methodology of primary and secondary research was deployed to explore consumer trends. …

Community Development, Quality Of Life, And Community Well-Being: Three Fields Ripe With Opportunities For Future Research And Practice, Craig A. Talmage

Community Development Practice

This perspective piece aims to spur conversations between quality of life, community well-being, and community development scholars and practitioners. The article showcases overlaps in concepts found across journals devoted to those three fields of inquiry. The major themes from those overlaps are discussed, so future directions for interdisciplinary research can be identified. The article finishes with specific attention to exploring how collaborations between the fields of quality of life (QoL), community well-being (CWB), and community development (CD) can better inform community development practice, so that community well-being and quality life can be positively shifted through evidence-based practice.