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Full-Text Articles in Business
An Investigation Of Problem Gambling And Young Sports Players In An Irish Amateur Sporting Organisation., Maurice Murphy
An Investigation Of Problem Gambling And Young Sports Players In An Irish Amateur Sporting Organisation., Maurice Murphy
Dept. of Management & Enterprise Conference Material
The gambling industry is huge in Ireland. The betting firm Paddy Power alone had an operating profit of €163.8million in 2014. The activity has become more popular and accessible in recent years due to its move online. In fact, anybody with a smartphone can gamble wherever they may be. While research within Ireland has been limited, there are some startling statistics related to gambling addiction in Ireland with roughly 7% of gamblers at risk of developing a gambling problem and approximately 30-35% of the gambling industry’s revenues coming from those who have gambling issues. According to the Institute of Public …
A Strategic Approach To Amplifying An Experiential Event Using Social Currency To Reach A Mass Audience, Holly Barry, Rose Leahy, Pio Fenton
A Strategic Approach To Amplifying An Experiential Event Using Social Currency To Reach A Mass Audience, Holly Barry, Rose Leahy, Pio Fenton
Dept. of Marketing & International Business Conference Material
Given the rise in popularity in the use of experiential marketing (Moderne Communications, 2014), it is timely to establish from the marketing practitioners’ perspective, the strategic approach necessary to amplify experiential events using social currency to reach a mass audience in the FMCG sector. By introducing the FMCG marketer’s perspective into the discussion on experiential event marketing, this research offers an insight into how brands are activating this marketing activity. Based on the analysis of interviews profiling fifty brands in the FMCG sector, preliminary findings suggest that the success of an amplification strategy for an experiential event in FMCG markets, …
The Use Of Mentoring To Effect Cultural Change: Irish Farm Deaths And Injuries, Maurice Murphy, Kieran O'Connell
The Use Of Mentoring To Effect Cultural Change: Irish Farm Deaths And Injuries, Maurice Murphy, Kieran O'Connell
Dept. of Management & Enterprise Conference Material
Agriculture is the most dangerous occupation in Ireland. For every fatality in the sector, more than 125 farm workers are injured, many of them so seriously that the viability of the farm is undermined. These terrible and largely hidden figures have remained constant for the past decade, despite legal requirements, awareness-raising events and inspections by the Health and Safety Authority (HSA). The agricultural sector accounts for just 6% of the working population of Ireland, yet it consistently has the highest proportion of fatal incidents of any sector. This was again evident in 2017 where 51% (24 of the 47) of …
Systemic Behaviour Change: Irish Farm Deaths And Injuries, Maurice Murphy, Kieran O'Connell
Systemic Behaviour Change: Irish Farm Deaths And Injuries, Maurice Murphy, Kieran O'Connell
Dept. of Management & Enterprise Conference Material
While the Irish agricultural sector accounts for just 6% of the working population of Ireland, it consistently has the highest proportion of fatal incidents of any sector - generally ranging from between 35% and 45% of all workplace fatalities in any given year. This was again evident in 2014 where 55% (30 of the 56) of the fatal workplace incidents were in the agricultural sector. Agriculture has an ageing workforce with the average age of an Irish farmer now standing at fifty-seven and farmers are eight times more likely to be fatally injured in a farm accident than the general …
Farm Deaths And Injuries: Changing Irish Farmer Attitudes And Behaviour On Farm Safety, Maurice Murphy, Kieran O'Connell
Farm Deaths And Injuries: Changing Irish Farmer Attitudes And Behaviour On Farm Safety, Maurice Murphy, Kieran O'Connell
Dept. of Management & Enterprise Conference Material
While the Irish agricultural sector accounts for just 6% of the working population of Ireland, it consistently has the highest proportion of fatal incidents of any sector - generally ranging from between 35% and 45% of all workplace fatalities in any given year. This was again evident in 2014 where 55% (30 of the 56) of the fatal workplace incidents were in the agricultural sector. Agriculture has an ageing workforce with the average age of an Irish farmer now standing at fifty-seven and farmers are eight times more likely to be fatally injured in a farm accident than the general …
Towards Understanding Social Influence In On-Line Social Networks, Jerzy Surma, Małgorzata Rószkiewicz, Jacek Wójcik
Towards Understanding Social Influence In On-Line Social Networks, Jerzy Surma, Małgorzata Rószkiewicz, Jacek Wójcik
Jerzy Surma
No abstract provided.
The Privacy Problem In Big Data Applications: An Empirical Study On Facebook, Jerzy Surma
The Privacy Problem In Big Data Applications: An Empirical Study On Facebook, Jerzy Surma
Jerzy Surma
When using mobile phones, credit cards, electronic mail, browsing social networks etc., contemporary consumers leave behind thousands of digital footprints. Each footprint reflects actual actions that we take in given place and time. The analysis of thousands of such footprints conducted among large groups of people allows us to examine human behavior on a scale that has never been imagined in scientific studies concerning psychology and sociology. The results of those analyses already have a significant influence on contemporary management, especially when it comes to new business opportunities in companies that employ business models based on the one-to-one relations with …
Social Network Sites A Source Of Customer Behaviors, Jerzy Surma, Luvai Motiwalla, Malgorzata Roszkiewicz, Jacek Wojcik
Social Network Sites A Source Of Customer Behaviors, Jerzy Surma, Luvai Motiwalla, Malgorzata Roszkiewicz, Jacek Wojcik
Jerzy Surma
Activity of the users on social network sites provides an important source of knowledge for business intelligence and individual behavior from their social relationships. Conformity behavior explains the changes that appear in one’s behavior under the influence of other people, is considered a particularly important facet of human existence in social environment. Social network sites, like Facebook provide a great platform to study conformity elements such as subordination to particular patterns of values, opinions, rules, and standards of conduct that exist in a particular social group and its’ influence on market behaviors. This paper analyzed the conformity behavior of 175 …
Viability Of Healthcare Service Delivery Alternatives For The Australian Mining Sector, Patricia Williams, Margaret Giles
Viability Of Healthcare Service Delivery Alternatives For The Australian Mining Sector, Patricia Williams, Margaret Giles
Research outputs 2012
The changing and demanding nature of the mining workforce in rural and remote Australia brings unique challenges to the delivery of healthcare services. In an attempt to control costs whilst delivering cost effective and quality healthcare, new models of delivery must be considered. For a workforce that is fly-in/fly-out, the provision of healthcare is problematic given the lack of consistency in location. A cost-benefit framework is analysed comparing three models of service provision using travel to a major location, locum services and remote health monitoring. Ultimately, new models of care must be considered to address the issues of increasing workforce …