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Full-Text Articles in Business
Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke
Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke
Atlantic Marketing Journal
This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …
Crm And Executive Decision-Making, Harriette Bettis-Outland, Keith Tudor, Muhammad Bilal
Crm And Executive Decision-Making, Harriette Bettis-Outland, Keith Tudor, Muhammad Bilal
Atlantic Marketing Association Proceedings
No abstract provided.
Collaboration Circles: Empowering Job Seekers To Find Work Using Ad-Hoc Collaboration Networks, Lindani Castro Khanyile, Marijke Coetzee
Collaboration Circles: Empowering Job Seekers To Find Work Using Ad-Hoc Collaboration Networks, Lindani Castro Khanyile, Marijke Coetzee
The African Journal of Information Systems
Recent trends combine smart phones with social networking platforms to bring new opportunities that can enable people to collaborate anywhere and at any time. For example, organisations can be given the opportunity to recruit part-time job seekers such as software developers using social media tools. Previously, collaboration was static in nature, but today loosely enabled collaboration needs to support flexible schedules, ad hoc processes and members that may not be known in advance. Furthermore, current crowdsourcing platforms that enable software developers to contribute their skills to projects do not meet the social needs of participants as they collaborate. This paper …
"Think Before You Click. Post. Type." Lessons Learned From Our University Cyber Security Awareness Campaign, Rachael L. Innocenzi, Kaylee Brown, Peggy Liggit, Samir Tout, Andrea Tanner, Theodore Coutilish, Rocky J. Jenkins
"Think Before You Click. Post. Type." Lessons Learned From Our University Cyber Security Awareness Campaign, Rachael L. Innocenzi, Kaylee Brown, Peggy Liggit, Samir Tout, Andrea Tanner, Theodore Coutilish, Rocky J. Jenkins
Journal of Cybersecurity Education, Research and Practice
This article discusses the lessons learned after implementing a successful university-wide cyber security campaign. The Cyber Security Awareness Committee (CyberSAC), a group comprised of diverse units across campus, collaborated together on resources, talent, people, equipment, technology, and assessment practices to meet strategic goals for cyber safety and education. The project involves assessing student learning and behavior changes after participating in a Cyber Security Password Awareness event that was run as a year-long campaign targeting undergraduate students. The results have implications for planning and implementing university-wide initiatives in the field of cyber security, and more broadly, higher education at large.
Sales And Operations Planning: A Performance Framework, Scott C. Ambrose
Sales And Operations Planning: A Performance Framework, Scott C. Ambrose
Doctor of Business Administration Dissertations
Despite a robust body of practitioner-oriented literature focused on the importance of balancing customer demand with product supply within companies, there is very little empirical research suggesting how to achieve it. Sales and Operations planning (S&OP) is a tactical approach meant to help firms accomplish demand and supply balance at aggregate levels. While guidebooks authored by consultants suggest best practices that lead to S&OP success, many experts agree that companies have fallen short of achieving the anticipated benefits. Carried out by cross-functional teams, S&OP entails getting people from different thought worlds to work toward a common goal, a challenging task …