Business Commons^™

Assessment Of Kansas Beef Producers’ Perception And Knowledge Level Of Business-To-Consumer Marketing, K. R. Lybarger, J. Kwon, G. Ibendahl, Y. Teng-Vaughan, D. Kehler, T. G. O'Quinn

Kansas Agricultural Experiment Station Research Reports

Objective:The objective of this study was to assess the perception and knowledge level of Kansas beef producers regarding business-to-consumer marketing.

Study Description:A digital survey was created to assess the perception and knowledge level of business-to-consumer (B2C) marketing of Kansas beef producers. The survey was disseminated to Kansas beef producers utilizing the Shop Kansas Farms online social networking group.

Results:Results from this study showed that 25.5% of beef producer respondents (n = 41) raise another species in addition to beef. It was found that 50.0% of survey respondents sold 20 or fewer head of finished beef cattle in …

Evaluation Of Kansas Beef Consumers’ Awareness And Understanding Of Business-To-Consumer Marketing, L. K. Decker, K. R. Lybarger, J. Kwon, G. Ibendahl, Y. Teng-Vaughan, D. Kehler, T. G. O'Quinn

Kansas Agricultural Experiment Station Research Reports

Objective:The objective of the study was to determine the understanding and knowledge level of consumers purchasing beef in a business-to-consumer (B2C) format within Kansas.

Study Description:A digital survey was created to evaluate consumers’ familiarity and satisfaction of buying beef in a B2C format. The survey was made available for a two-week period to consumers utilizing the Shop Kansas Farms online social media group.

Results:Results of the survey showed 93% of consumers (n = 174) reported having previously purchased beef products from a local producer or locker. Of these, 63.1% reported that their most recent purchase was their …

Optimal Stocker Production Strategies For Spring And Fall Calving Cow Herds, Cora Beth Key

Masters Theses

This thesis consists of two chapters discussing the economics of raising stocker beef cattle in the southeast United States. The objective of the first chapter is to estimate supplemental feed cost for spring-calving cows, spring-born stockers, cows calving in the fall, and fall-born stockers, while considering the seasonality of forage production and nutritional needs. The chapter explores ways producers can lower their feed costs and demonstrates the importance of managing hay expenses for cattle producers to control cost. The objective of chapter two is to determine the profit-maximizing stocker period in an integrated cow-calf and stocker operation with both fall- …

Cattle Producer Motivations And Willingness To Participate In Industry Animal Welfare Program Verification, Chase Decoite

Master's Theses

As consumers have become increasingly interested in where their food comes from and how it is grown, the cattle and beef industry is without exception. Many consumers are beginning to question traditional animal husbandry practices and on-farm animal welfare protocol. It is essential that the food system meets new demands and understands consumer views. In order to address these concerns, the industry has rallied around the Beef Quality Assurance (BQA) program to set the standard for cattle welfare and beef quality, with the explicit goal of improving consumer confidence. The goal of this research is to determine if cattle producers …

Attitudes Of Canadian Beef Producers Toward Animal Welfare, J. M. Spooner, C. A. Schuppli, D. Fraser

David Fraser, PhD

Commercial beef production in western Canada involves raising cows and calves on large tracts of grassland, plus grain-based ‘finishing’ of animals in outdoor feedlots. This study used open-ended, semi-structured interviews to explore views on animal welfare of 23 commercial beef producers in this system. Although wary of the term ‘animal welfare’, participants understood the concept to encompass three well-known elements: (i) basic animal health and body condition; (ii) affective states (comfort, contentment, freedom from hunger or thirst); and (iii) the ability to live a ‘natural’ life. Participants attached importance to protecting animals from natural hardships (extreme weather, predators), yet many …

Tennessee Beef Producers' Willingness To Participate In A Tennessee Branded Beef Program, Elizabeth Mae Mcleod

Masters Theses

Tennessee beef industry participants have expressed a growing interest in producing cattle to be harvested locally to capture additional value. This study measures Tennessee cattle producer willingness to supply cattle to a federally inspected slaughter (FIS) facility and a Tennessee branded beef (TBB) program. Data from a 2016 survey of Tennessee beef cattle producers were used to estimate interest in participating in the FIS program and TBB program as well as the live cattle weight that interested producers would supply. Of those who responded, 76.6 percent were interested in participating in the FIS program and 70.5 percent were interested in …

Panorama Meats/Western Grassfed Beef: Better Beef, Better You, Kelsey King, Gretchen Montague, Jasmine Singh, Danielle Wood

Case Studies in Agribusiness

Western Grasslands, Inc. started in 2001, to process and market grass-fed beef. Grass fed, though about only 1% of the US beef market, is a quickly growing market. Today, WGI markets its Panorama meat through Whole Foods and other grass-fed brands on-line.

Analyzing The Risk And Returns For A Spring- And Fall-Calving Beef Herd In Tennessee, Gavin William Henry

Masters Theses

There is limited research on the profitability and risk of spring- and fall-calving beef seasons grazing tall fescue in the southeast. The objective of this research is to evaluate the profitability and risk of spring- and fall-calving seasons in Tennessee while considering the seasonality of cattle and feed prices for various feeding rations. Two commonly used rations and two least-cost feed rations meeting the nutritional requirements of a spring- and fall-calving cow with two weaning dates in Tennessee were developed. Enterprise budgets were established for each calving-season, two weaning dates per calving season, and feed ration. Net returns were simulated …

Attitudes Of Canadian Beef Producers Toward Animal Welfare, J. M. Spooner, C. A. Schuppli, D. Fraser

Farm Animal Welfare Collection

Commercial beef production in western Canada involves raising cows and calves on large tracts of grassland, plus grain-based ‘finishing’ of animals in outdoor feedlots. This study used open-ended, semi-structured interviews to explore views on animal welfare of 23 commercial beef producers in this system. Although wary of the term ‘animal welfare’, participants understood the concept to encompass three well-known elements: (i) basic animal health and body condition; (ii) affective states (comfort, contentment, freedom from hunger or thirst); and (iii) the ability to live a ‘natural’ life. Participants attached importance to protecting animals from natural hardships (extreme weather, predators), yet many …

Economic Impact Of Stable Flies (Diptera: Muscidae) On Dairy And Beef Cattle Production, David B. Taylor, Roger D. Moon, Darrell R. Mark

Department of Agricultural Economics: Faculty Publications

Stable flies, Stomoxys calcitrans (L.), are among the most damaging arthropod pests of cattle worldwide. The last estimate of their economic impact on United States cattle production was published 20 yr ago and placed losses at $608 million. Subsequently, several studies of effects of stable flies on beef cattle weight gain and feed efficiency have been published, and stable flies have become increasingly recognized as pests of cattle on pasture and range. We analyzed published studies and developed yield-loss functions to relate stable fly infestation levels to cattle productivity, and then estimated the economic impact of stable flies on cattle …

Analysing Beef Supply Chain Strategy In Australia, The United States And The United Kingdom, Ferry Jie, Kevin Anthony Parton

Sydney Business School - Papers

The purpose of the paper is to apply recently developed methods to compare and contrast the operation of beef supply chains in Australia, the US and UK. This comparison reveals aspects of the supply chains that are a consequence of their respective contexts, including resource endowments in the various countries. The market structure is a critical factor in determining optimal supply chain configurations. As a consequence, a lean approach to SCM is more likely to succeed in Australia than in the other two countries.

The Hidden Costs Of Beef, Michael W. Fox, Nancy E. Wiswall

eBooks

No abstract provided.

The "Beef" About Beef, Leonard Berkowitz

Hospitality Review

The grading of beef has become a controversial issue, with both government and the cattle industry working to ensure uniformity. The author contends that meat quality, and the resulting tenderness, juiciness, and flavor desired by consumers, is being threatened by such pressures and actions.