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An Ethnographic Study Of The Media Consumption Habits Of Registered Nurses In The Chicago Designated Market Area (Dma), Sherri L. Ter Molen
An Ethnographic Study Of The Media Consumption Habits Of Registered Nurses In The Chicago Designated Market Area (Dma), Sherri L. Ter Molen
Sherri L. Ter Molen
Because there has been a nursing shortage for the past decade and because the competition between employers for experienced registered nurses is fierce, I utilized archival quantitative data from a syndicated advertising database known as The Media Audit, quantitative data I collected from 100 surveys, qualitative data that I collected from 15 interviews, and qualitative data that I collected during 20 hours of observations in hospital cafeterias and nearby restaurants to discover how RNs use media, whether or not they share these media as an occupational co-culture, & their attitudes toward recruitment advertising in these media. This study draws upon …
Posters : Art & Advertising, Stephen S. Holden
Posters : Art & Advertising, Stephen S. Holden
Stephen S Holden
Posters were developed as a medium for both art and advertising forming the foundation for much advertising today which continues to blend aesthetics of art with the practicality of commerce. Accordingly, the history of the development of outdoor and more specifically poster advertising is reviewed for an understanding of how these two domains were married into one. Through this, an understanding of how posters introduced art to advertising thereby representing an important leader to most other more modern forms of media and initiating the longstanding tension in advertising as creative art and commercial gain. The third section reviews the evidence …
Dr. Anca Micu Interviewed As Part Of Groundbreaking Marketing Conference, Anca C. Micu
Dr. Anca Micu Interviewed As Part Of Groundbreaking Marketing Conference, Anca C. Micu
Anca C. Micu
Interview of Dr. Anca Micu which took place at the 2006 Consumer Engagement Conference, held at The Crowne Plaza in New York City from September 27 to 28 2006, and was broadcast on the official blog covering the event.
Advertising Strategies For Success, Douglas J. Swanson Ed.D Apr
Advertising Strategies For Success, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
Cultural Values In Us And Japanese Magazine Advertising: A Comparative Content Analysis., Hiroshi Tanaka Professor
Cultural Values In Us And Japanese Magazine Advertising: A Comparative Content Analysis., Hiroshi Tanaka Professor
Hiroshi Tanaka
U.S. and Japanese magazine advertising were content-analyzed from the perspective of cultural values.