Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Publication
- File Type
Articles 1 - 8 of 8
Full-Text Articles in Business
An Ethnographic Study Of The Media Consumption Habits Of Registered Nurses In The Chicago Designated Market Area (Dma), Sherri L. Ter Molen
An Ethnographic Study Of The Media Consumption Habits Of Registered Nurses In The Chicago Designated Market Area (Dma), Sherri L. Ter Molen
Sherri L. Ter Molen
Because there has been a nursing shortage for the past decade and because the competition between employers for experienced registered nurses is fierce, I utilized archival quantitative data from a syndicated advertising database known as The Media Audit, quantitative data I collected from 100 surveys, qualitative data that I collected from 15 interviews, and qualitative data that I collected during 20 hours of observations in hospital cafeterias and nearby restaurants to discover how RNs use media, whether or not they share these media as an occupational co-culture, & their attitudes toward recruitment advertising in these media. This study draws upon …
Posters : Art & Advertising, Stephen S. Holden
Posters : Art & Advertising, Stephen S. Holden
Stephen S Holden
Posters were developed as a medium for both art and advertising forming the foundation for much advertising today which continues to blend aesthetics of art with the practicality of commerce. Accordingly, the history of the development of outdoor and more specifically poster advertising is reviewed for an understanding of how these two domains were married into one. Through this, an understanding of how posters introduced art to advertising thereby representing an important leader to most other more modern forms of media and initiating the longstanding tension in advertising as creative art and commercial gain. The third section reviews the evidence …
Subjective Impressions Of Minority Group Representation In The Media: A Comparison Of Majority And Minority Viewers’ Judgments And Underlying Processes, Donnel A. Briley, Lj Shrum, Robert S. Wyer
Subjective Impressions Of Minority Group Representation In The Media: A Comparison Of Majority And Minority Viewers’ Judgments And Underlying Processes, Donnel A. Briley, Lj Shrum, Robert S. Wyer
Donnel A Briley
Consumers’ judgments of the frequency with which members of an ethnic minority are represented in advertisements can depend on the processing strategies they employ both at the time the ads are first encountered and at the time the judgments are reported. These strategies, in turn, can depend on whether the consumers personally belong to the minority group in question. European American and African American participants received a series of advertisements that varied in terms of the relative numbers of Black and White models that were portrayed. European Americans overestimated the number of Black models that appeared in the ads when …
Dr. Anca Micu Interviewed As Part Of Groundbreaking Marketing Conference, Anca C. Micu
Dr. Anca Micu Interviewed As Part Of Groundbreaking Marketing Conference, Anca C. Micu
Anca C. Micu
Interview of Dr. Anca Micu which took place at the 2006 Consumer Engagement Conference, held at The Crowne Plaza in New York City from September 27 to 28 2006, and was broadcast on the official blog covering the event.
Is That A Sexy Ad Or What? Measuring Sex In Advertising, Stephen S. Holden, Joanna Gabler
Is That A Sexy Ad Or What? Measuring Sex In Advertising, Stephen S. Holden, Joanna Gabler
Stephen S Holden
This paper addresses the tricky issue of assessing what constitutes sex in advertising, and in particular, examines the various ways in which sexiness can be operationalised.
Sex Cells : How The Use Of Sex In Advertising Varies Across Eight Countries, Stephen S. Holden, Marilyn Y. Jones, Joanna Gabler
Sex Cells : How The Use Of Sex In Advertising Varies Across Eight Countries, Stephen S. Holden, Marilyn Y. Jones, Joanna Gabler
Stephen S Holden
This study examines how the use of sex in magazine advertising varies across eight different countries – Singapore, Australia, India, South Africa, France, Germany/Austria, Brazil and the U.S. Eight magazines were collected from each country. We examined the incidence of sex in advertising and its various components in the 3,201 ads found in this assortment of magazines. Significant differences between countries were found for use of attractive models, nudity and types of sex appeal. While it is difficult to draw firm conclusions, we believe that the results support the notion that sex in advertising is driven by its novelty value …
Advertising Strategies For Success, Douglas J. Swanson Ed.D Apr
Advertising Strategies For Success, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
Cultural Values In Us And Japanese Magazine Advertising: A Comparative Content Analysis., Hiroshi Tanaka Professor
Cultural Values In Us And Japanese Magazine Advertising: A Comparative Content Analysis., Hiroshi Tanaka Professor
Hiroshi Tanaka
U.S. and Japanese magazine advertising were content-analyzed from the perspective of cultural values.