Business Commons^™

The Effects Of Entrepreneurial Orientation Dimensions On Performance In The Tourism Sector, Nicoletta Fadda

New England Journal of Entrepreneurship

Purpose – The purpose of this paper is to examine the influence of entrepreneurial orientation (EO) dimensions on firm performance in the tourism sector. The goal is twofold: on the one hand, the paper aims to test whether EO dimensions are still significant determinants of performance after controlling for possible confounding factors; on the other hand, it aims to address the question of which EO dimension exerts the strongest effect on performance.

Design/methodology/approach – A survey was carried out in the Sardinian accommodation sector in 2012 and 224 questionnaires were collected. The multidimensional EO constructs were adopted.

Findings – The …

Marketing Strategies For Boutique Hotels: The Case Of Istanbul, Füsun I. Dincer, Mithat Z. Dincer, Zehra B. Avunduk

Journal of Global Business Insights

With the advent of the internet, the rapid development of highly sophisticated information and communication technology (ICT) has had a paramount impact on both consumers and tourism enterprises in the 21^stcentury. The fiercely competitive environment of the global tourism market has inevitably encouraged hotel operators to invest more in the latest information technologies (ITs), to give prospective tourists access to lodging information, vacation experiences, and comments about the destinations shared on Social Media (SM) or websites. As a result, hotels, and particularly Boutique Hotel (BH) operators need to closely follow rising tourism trends and harness the newest communication …