Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Social and Behavioral Sciences (1250)
- Education (716)
- Business Administration, Management, and Operations (697)
- Arts and Humanities (448)
- Marketing (428)
-
- Higher Education (395)
- Medicine and Health Sciences (368)
- Physical Sciences and Mathematics (368)
- Finance and Financial Management (337)
- Human Resources Management (337)
- Law (319)
- Technology and Innovation (313)
- Organizational Behavior and Theory (284)
- Life Sciences (261)
- Public Affairs, Public Policy and Public Administration (254)
- Accounting (248)
- Tourism and Travel (246)
- Economics (241)
- Business and Corporate Communications (235)
- Engineering (215)
- Entrepreneurial and Small Business Operations (213)
- Sociology (210)
- Management Information Systems (170)
- Business Law, Public Responsibility, and Ethics (160)
- Educational Leadership (160)
- Agribusiness (153)
- Psychology (152)
- Business Analytics (150)
- Hospitality Administration and Management (150)
- Institution
-
- Singapore Management University (280)
- Walden University (252)
- Morehead State University (213)
- University of Nebraska - Lincoln (146)
- University of Arkansas, Fayetteville (108)
-
- Lindenwood University (105)
- Technological University Dublin (104)
- Edith Cowan University (102)
- Universitas Indonesia (101)
- American Dental Association (96)
- University of South Florida (91)
- Kennesaw State University (90)
- Georgia Southern University (88)
- Bryant University (75)
- Liberty University (70)
- Old Dominion University (64)
- University of Texas Rio Grande Valley (56)
- Grand Valley State University (55)
- Association of Arab Universities (54)
- Valparaiso University (49)
- University of Central Florida (47)
- Universidad de La Salle (45)
- St. John's University (41)
- University of Tennessee, Knoxville (37)
- Portland State University (36)
- Brigham Young University (35)
- California State University, San Bernardino (35)
- City University of New York (CUNY) (35)
- Pepperdine University (34)
- University of Nevada, Las Vegas (34)
- Keyword
-
- Leadership (115)
- Lindenwood University (88)
- Press release (87)
- Marketing (75)
- Sustainability (73)
-
- COVID-19 (61)
- Innovation (44)
- Business (41)
- Entrepreneurship (40)
- Finance (38)
- Technology (37)
- Management (36)
- Social media (35)
- Tourism (33)
- Strategy (32)
- Artificial intelligence (30)
- Motivation (30)
- Communication (29)
- Cybersecurity (28)
- Diversity (28)
- Accounting (27)
- Equity (27)
- Higher education (27)
- Culture (26)
- Healthcare (26)
- Trust (26)
- Education (25)
- Economics (24)
- AI (23)
- Nonprofit (23)
- Publication
-
- Walden Dissertations and Doctoral Studies (248)
- Research Collection Lee Kong Chian School Of Business (142)
- Research outputs 2022 to 2026 (97)
- Archived Lindenwood Press Releases (87)
- Honors Theses (86)
-
- Faculty Senate Records (85)
- Theses and Dissertations (81)
- The Journal of the Michigan Dental Association (78)
- 2023 Celebration of Student Scholarship - Poster Presentations (65)
- International Journal of Religious Tourism and Pilgrimage (52)
- Doctoral Dissertations and Projects (49)
- Staff Congress Records (43)
- Association of Marketing Theory and Practice Proceedings 2023 (42)
- The Journal of Values-Based Leadership (41)
- The Foundation Review (39)
- Dissertations and Theses Collection (Open Access) (37)
- Journal of Nonprofit Innovation (34)
- Dissertations (33)
- Journal of Cybersecurity Education, Research and Practice (33)
- Articles (32)
- International Journal for Business Education (32)
- All Works (30)
- University of South Florida (USF) M3 Publishing (29)
- Research Collection School Of Accountancy (27)
- Center for Agricultural Profitability (26)
- Archway Investment Fund (25)
- Journal of Vincentian Social Action (25)
- Rosen Research Review (25)
- AAU Journal of Business and Law مجلة جامعة العين للأعمال والقانون (24)
- Honors Theses and Capstones (24)
- Publication Type
Articles 241 - 270 of 4328
Full-Text Articles in Business
A Self-Exploration Of A Project Leader’S Career Tilt, Transformation, And Motivational Challenges In The Face Of A Mass Organizational Layoff: An Organizational Evocative Autoethnography, Valentina Rada
Theses & Dissertations
In this study, I reflected on my behavior as a project leader in an organizational culture undergoing significant transformations. I explored motivational and engagement best practices for personal and professional career growth in a changing environment, such as layoffs due to downsizing. This study includes my research rationale for improving performance given the impacted career of a project leader. I highlighted the role of goal setting as a critical part of project leadership to facilitate performance in times of organizational crisis. Additionally, I focused on autoethnography as a research method to self-reflect on the impact of self-determination on goal achievement. …
Using Team Rewards And Individual Assessment To Incentivize Collaboration In Team Projects, Prasart Jongjaroenkamol
Using Team Rewards And Individual Assessment To Incentivize Collaboration In Team Projects, Prasart Jongjaroenkamol
Research Collection School Of Accountancy
Team projects are commonly used in higher education across different disciplines to promote cooperation among students. However, achieving this objective can be challenging. To address this issue, educators have explored various strategies, such as implementing peer evaluation or having periodic consultations with teams. In this paper, I present a novel approach to team assessment that combines team rewards with individual assessment. In this assessment, each team member independently takes a quiz, and the team's score is determined by the average performance of its members. Consequently, the team reward becomes intricately tied to the individual learning outcomes of all team members. …
Navigating Leadership Pathways: Learning Module Development, Alana Skogen
Navigating Leadership Pathways: Learning Module Development, Alana Skogen
Agricultural Education, Communications and Technology Undergraduate Honors Theses
Navigating Leadership Pathways is an innovative learning initiative designed to address the challenges and barriers faced by women in their pursuit of mid to high-level leadership positions. Comprising three self-paced modules, this project delves into the intricate landscape of gender bias, second-generation biases, and cultural norms that hinder women's progression in the workplace. Drawing on extensive research and real-world insights, each module provides a dynamic and interactive learning experience.
Module 1: Introduction to Gender Bias in Leadership
This module lays the foundation by exploring second-generation biases, leadership style differences between men and women, the glass ceiling, diversity, and inclusion. Participants …
Psychosocial Factors Affecting Intention To Play Esports, Soojung K. Park, Jennifer Y. Mak, Lei Ouyang
Psychosocial Factors Affecting Intention To Play Esports, Soojung K. Park, Jennifer Y. Mak, Lei Ouyang
Journal of Applied Marketing Theory
According to a report by Newzoo (2023), global e-sports revenue will reach US$187.7 billion in 2023, a year-on-year increase of 2.6%. By understanding the motivations of esports players, marketers can tailor their strategies, messages, and products better to meet the needs and desires of the esports community, ultimately enabling more effective marketing campaigns and increased brand success. This study explored the psychosocial factors that influenced esports participation and attempted to identify the most influential motivational factor among these three factors: enjoyment, escapism, and social interaction. The data for analysis is based on reliable responses from 200 eSports players gathered through …
Digital Vs. Traditional: Comparing Sales Students' Initial Post- College Career Search Preferences Before And After Covid-19, Linda Mullen, Randy Stuart, Michael L. Thomas
Digital Vs. Traditional: Comparing Sales Students' Initial Post- College Career Search Preferences Before And After Covid-19, Linda Mullen, Randy Stuart, Michael L. Thomas
Journal of Applied Marketing Theory
This study explores the impact of the COVID-19 pandemic on the
career search strategies of college students studying professional
sales. The research consists of a post-pandemic study that is
compared to a previous study conducted pre-pandemic in 2019. The
paper investigates the preference of sales students for digital
media versus face-to-face interactions in their career searches.
The pre-pandemic study revealed that while sales students
engaged with digital media, they still heavily relied on traditional
methods. The post-pandemic results differed primarily in students’
interviewing preferences. Despite the challenges posed by the
pandemic, students continue to utilize both online and traditional
resources. …
Customer Service Brand Engagement Among International Students: The Roles Of Preferred University Brand Attainment, Thuy Nguyen, Qin Sun, Gopala Ganesh
Customer Service Brand Engagement Among International Students: The Roles Of Preferred University Brand Attainment, Thuy Nguyen, Qin Sun, Gopala Ganesh
Journal of Applied Marketing Theory
This research is motivated by the industry and academic needs to corroborate a holistic understanding of preferred service brand status and customer service brand engagement (CSBE). The study investigates the impact of achieving preferred university brand status and how different touchpoints in higher education influence the CSBE outcomes of host universities, as seen from the perspective of international students. Data was collected from 22 American Universities with at least 1,000 international student enrollments using an online survey. The study systematically defines and identifies appropriate touchpoints within the higher education decision-making journey. Second, the findings indicate variations in the experiences of …
United Express Strategic Audit, Ryan Hakim
United Express Strategic Audit, Ryan Hakim
Honors Theses
United Express is the regional brand of United Airlines, a worldwide airline from the United States. United Express provides excellent domestic and international service from smaller airports to United Airlines hubs. With a volatile and solid industry of vast competition and operational styles, this report seeks to give an industry analysis of the regional airline industry with relation to United Express’ position. It surveys the industry using a PESTLE analysis along with Michael E. Porter’s Five Competitive Forces Model. United Express has many resources and competitive advantages which headline the advantages it boasts to be a regional airline industry leader. …
Improving Credit Card Fraud Detection Using Transfer Learning And Data Resampling Techniques, Charmaine Eunice Mena Vinarta
Improving Credit Card Fraud Detection Using Transfer Learning And Data Resampling Techniques, Charmaine Eunice Mena Vinarta
Electronic Theses, Projects, and Dissertations
This Culminating Experience Project explores the use of machine learning algorithms to detect credit card fraud. The research questions are: Q1. What cross-domain techniques developed in other domains can be effectively adapted and applied to mitigate or eliminate credit card fraud, and how do these techniques compare in terms of fraud detection accuracy and efficiency? Q2. To what extent do synthetic data generation methods effectively mitigate the challenges posed by imbalanced datasets in credit card fraud detection, and how do these methods impact classification performance? Q3. To what extent can the combination of transfer learning and innovative data resampling techniques …
Early-Warning Prediction For Machine Failures In Automated Industries Using Advanced Machine Learning Techniques, Satnam Singh
Early-Warning Prediction For Machine Failures In Automated Industries Using Advanced Machine Learning Techniques, Satnam Singh
Electronic Theses, Projects, and Dissertations
This Culminating Experience Project explores the use of machine learning algorithms to detect machine failure. The research questions are: Q1) How does the quality of input data, including issues such as outliers, and noise, impact the accuracy and reliability of machine failure prediction models in industrial settings? Q2) How does the integration of SMOTE with feature engineering techniques influence the overall performance of machine learning models in detecting and preventing machine failures? Q3) What is the performance of different machine learning algorithms in predicting machine failures, and which algorithm is the most effective? The research findings are: Q1) Effective outlier …
Riding The Real Estate Wave Along Maine's Coast, Ryan Swanson
Riding The Real Estate Wave Along Maine's Coast, Ryan Swanson
Maine Policy Review
A review of Maine's coastal real estate market that explores the reason why the area is so appealing, to whom, and what that means.
Diver Perceived Value And Satisfaction On The Mississippi Gulf Coast, Ka'lon Duncanson
Diver Perceived Value And Satisfaction On The Mississippi Gulf Coast, Ka'lon Duncanson
Honors Theses
The Mississippi Gulf Coast is known for its coastal beauty and the tourism that comes from the recreational activities associated with the water. However, there appears to be an underserved segment of the tourism industry. The coast provides opportunities for local scuba divers to take part in a range of diving activities, but there is minimal support for this tourism activity in Mississippi. There is a need for greater understanding about what local divers value in their diving experiences and how this might lead to greater satisfaction with this activity. Along with overall perceived value, the argument is made that …
College Girl's Guide To Fayetteville, Ar, Sydney Johnson
College Girl's Guide To Fayetteville, Ar, Sydney Johnson
Human Nutrition and Hospitality Management Undergraduate Honors Theses
The mission behind creating the College Girl’s Guide to Fayetteville, AR was to ease the adjustment from high school to college for females attending the University of Arkansas. This is one of life’s most monumental transitions, often resulting in anxiety, depression, and loneliness, specifically among the female demographic. With that in mind, the intent of the guidebook was to develop culture, confidence, and community on campus. In the aftermath of Covid-19, loneliness on college campuses has become an epidemic in need of a university-wide solution to increase student satisfaction and retention. A research aspect that heavily impacted the project was …
Evaluating Garment Fit Perception For Pregnant Women During 1st, 2nd, Or 3rd Trimesters, Nelima Zipporah Barasa
Evaluating Garment Fit Perception For Pregnant Women During 1st, 2nd, Or 3rd Trimesters, Nelima Zipporah Barasa
Graduate Theses and Dissertations
During pregnancy, women experience diverse physical body changes as the pregnancy progresses through different periods. It has been noted that anthropometric changes occur during pregnancy in a non-linear manner and can be measured using 3D body scanners at various stages of pregnancy. The changes are diverse, and impact pregnant women's garment fit differently as the pregnancy progresses through each trimester. Pregnant women have experience in dressing their pre-pregnant bodies in stylish garments and would similarly want to dress fashionably when pregnant. This has led to the need for garments that can accommodate body changes comfortably and fashionably without losing the …
Political Skill: A Potential Buffer To Abusive Supervision, Emotional Labor, And Burnout, Keith R. Cole
Political Skill: A Potential Buffer To Abusive Supervision, Emotional Labor, And Burnout, Keith R. Cole
<strong> Theses and Dissertations </strong>
This dissertation examines the relationship among political skill, abusive supervision, emotional labor, and burnout through the lens of the conservation of resources theory. The study proposes that political skill is a personal resource that individuals can use to buffer the negative consequences of abusive supervision and emotional labor, as well as prevent burnout. Moreover, this work proposes that political skill will lessen the harmful effects of abusive supervision on emotional labor, and emotional labor on burnout, respectively. The study also highlights the importance of political skill in managing abusive supervision, emotional labor, and burnout in organizations. This work tests a …
Enhancing A Brand With The Introduction Of Merchandise And A Social Media Content Schedule, Rachel Imming
Enhancing A Brand With The Introduction Of Merchandise And A Social Media Content Schedule, Rachel Imming
Theses
This project focuses on how to enhance a brand by incorporating merchandise for the brand and utilizing a social media content schedule to push out content consistently and uniformly. The primary beneficiary of this project is J.E.D.I. Brew Co, a small craft brewery out of Southern Illinois. The aim of the project is to study the important aspects of marketing and brand awareness, in order to help a brand better promote themselves. Ultimately, the project studies consumer engagement, advertising, experiential marketing, storytelling, and consumer behavior to help brands understand how these things affect and aid their business.
Becoming A Modern-Vintage Bride: Something Old, Vintage, Borrowed, And Blue, Lea Marie Chojnacki
Becoming A Modern-Vintage Bride: Something Old, Vintage, Borrowed, And Blue, Lea Marie Chojnacki
Theses
This project is a guidebook, demonstrating how to create a vintage bridal ensemble for a modern-day bride. Vintage fashion and brides as 21st-century bridal wear consumers are investigated. Recommendations for shopping vintage fashion and the benefits of implementing vintage clothing and accessories into one’s wedding day are analyzed. Sourcing efforts using a vintage boutique and private collections are used to create a visual guidebook of four vintage bridal styles, including bohemian, classic, glamorous, and romantic, for a 21st-century bride. This guidebook demonstrates the ease of shopping vintage bridal wear, aiding the reader in becoming a successful modern-day vintage bride.
Western Australia’S Primary Industries: 2021-22 Economic Overview, D. Maharjan, S. Akbari, A.K. Abadi Ghadim, P. Mattingley, I. Wilkinson, J. Tan, J. Van Staden, M. Radhakrishnan
Western Australia’S Primary Industries: 2021-22 Economic Overview, D. Maharjan, S. Akbari, A.K. Abadi Ghadim, P. Mattingley, I. Wilkinson, J. Tan, J. Van Staden, M. Radhakrishnan
All other publications
The Western Australia’s Primary Industries: 2021-22 Economic Overview (WAPIEO) is developed by DPIRD in partnership with the Forest Products Commission.
The WAPIEO has a trade focus and provides a single source for consistent statistics and insights on observed industry trends.
Director General Statement
Western Australia’s primary industries sector is a significant contributor to the state’s economic diversification. Supported by strong international trading relationships, it is also a major export industry with around 60% of our agriculture, fisheries, forestry and food production exported to over 150 international markets.
The agriculture, fisheries and forestry industries are also significant contributors to our economy, …
Rebalancing Lindenwood's Resources, Lindenwood University
Rebalancing Lindenwood's Resources, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Widening The Aperture: A Case Study Of Widening The Definition Of Evidence For Strategy, Jennifer James, Sandra Hilliard
Widening The Aperture: A Case Study Of Widening The Definition Of Evidence For Strategy, Jennifer James, Sandra Hilliard
The Foundation Review
The need to “widen the aperture” to consider different types and sources of evidence is paramount to sharpening grantmaking strategies that are in service of those we seek to serve. This article describes an underlying process of identifying and applying equity considerations in the evidence considered for strategy development in the context of a large, national foundation.
The aim was to develop a “common evidence base” — the core of which was a database library — and what was understood from the evidence was synthesized to bring together what was currently known, the edges of the foundation’s understanding, and emerging …
Philanthropy’S Uneasy Journey Into Mental Health Grantmaking, Mallet R. Reid, Robert J. (Bob) Reid, Ximena Murillo, Anna Bobb
Philanthropy’S Uneasy Journey Into Mental Health Grantmaking, Mallet R. Reid, Robert J. (Bob) Reid, Ximena Murillo, Anna Bobb
The Foundation Review
The increasing prevalence of mental illness and addiction in the United States has drawn considerable attention from grantmakers, which could catalyze the development and delivery of innovative approaches to these complex and difficult-to-treat behavioral health disorders. Relatively little is known, however, of the perspectives of these funders on how best to undertake this work.
To assist foundations in meaningful engagement with the field of behavioral health, this article shares the responses of 17 highly experienced behavioral health grantmakers to two research questions: What are the experiences of foundations that have funded behavioral health initiatives? What issues should be considered by …
Impact Management Discipline: The Key To Effective Impact Investing And Grantmaking, Sarah Gelfand, Carli Roth, Mya Stanislas, Alexandra Zoueva
Impact Management Discipline: The Key To Effective Impact Investing And Grantmaking, Sarah Gelfand, Carli Roth, Mya Stanislas, Alexandra Zoueva
The Foundation Review
Foundations have a long history of putting impact at the center of their decision-making when allocating resources for grantmaking. Effective grantmaking follows clear processes that have similarities to the best practices employed by the impact investing community for effectively deploying and managing an impact investing portfolio. This is exemplified by the Operating Principles for Impact Management, a leading market standard for how to integrate impact considerations throughout the investment life cycle.
As a growing number of foundations embrace impact investing, understanding and comparing the impact management approach for grants (where it is enabled through monitoring, evaluation, and learning) versus that …
A Year Of Learning: Educating The Philanthropic Community About Racialized And Stigmatized Nonprofits, Shariq Siddiqui, Rafeel Wasif, Abdul Samad
A Year Of Learning: Educating The Philanthropic Community About Racialized And Stigmatized Nonprofits, Shariq Siddiqui, Rafeel Wasif, Abdul Samad
The Foundation Review
Islamophobia and a lack of legitimacy heavily impact Muslim-led nonprofits and limit their relationships with philanthropy in the United States, resulting in an anemic, continually underfunded sector. This article explores that disconnect within a discussion of the Year of Learning, a unique series of virtual workshops that brought together foundations and nonprofits serving the Muslim American community.
Among the barriers to more effective relationships that emerged from the workshops were the presence of Islamophobia within society at large and philanthropy in particular, a hesitance among U.S. foundations to fund faith-based work, and a lack of capacity among Muslim-led nonprofits. Also …
"Maybe I Shouldn't Have Worn Such High Heels" Examining Self-Presentation Expectations For Corporate Women Using Communication Theory Of Identity, Taylor E. Mack
Theses and Dissertations
The present study examines how corporate women use self-presentation in the workplace to communicate professionalism. The study utilizes Communication Theory of Identity (CTI) to consider the self-presentation experiences of corporate women. CTI identifies four identity layers: personal, relational, enacted, and communal, which interact and influence each other as individuals attempt to define themselves. Through semi-structured, in-depth interviews with corporate women, the present study found the following results: women often receive communication regarding self-presentation standards from peers rather than formal policies, self-presentation expectations have become more casual and diverse, women still encounter challenges resulting in the need to (re)negotiate their identity, …
Shifting Perspectives: How Scrutiny Shapes The Relationship Between Ceo Gender And Acquisition Activity, Daniel L. Gamache, Cynthia E. Devers, Felice B. Klein, Timothy Hannigan
Shifting Perspectives: How Scrutiny Shapes The Relationship Between Ceo Gender And Acquisition Activity, Daniel L. Gamache, Cynthia E. Devers, Felice B. Klein, Timothy Hannigan
Management Faculty Publications and Presentations
Research Summary: Several upper echelons studies have found that firms led by female executives are less likely to engage in risky endeavors than those led by male top executives. We argue that conceptualizing female CEOs as universally conservative decision-makers may paint too simplistic a picture and that the impact of CEO gender on strategic decision-making may vary significantly depending on the given situation CEOs are experiencing. We integrate executive job demands and gender research to propose that scrutiny will exhibit differential effects on female and male CEOs' acquisition activity. We show that in high-scrutiny contexts, the difference between male and …
Ii Congreso De Investigaciones Del Dba 2023, Universidad De La Salle. Escuela De Negocios, Ricardo Antonio Sánchez Cárcamo
Ii Congreso De Investigaciones Del Dba 2023, Universidad De La Salle. Escuela De Negocios, Ricardo Antonio Sánchez Cárcamo
Memorias DBA
No abstract provided.
Irs Modernization – Preparing Clients, Shelby Follis, Michelle S. Freeman
Irs Modernization – Preparing Clients, Shelby Follis, Michelle S. Freeman
ETSU Faculty Works
Internal Revenue Service (IRS) procedures seem to be outdated due to a lack of technology. On a good day, one can call the IRS and only wait on hold for an hour or two before speaking to an agent who may request a form be faxed. A tax professional may have spent half their workday by the time the situation is resolved or a plan of action has been established. It is no secret the IRS has had many setbacks the past 10 years including budget cuts, employment drops and workload increases. The budget declined by 17% from 2010 to …
Staff Matters: Holiday Celebrations That Engage And Appreciate Employees, Jodi Schafer Sphr, Shrm-Scp
Staff Matters: Holiday Celebrations That Engage And Appreciate Employees, Jodi Schafer Sphr, Shrm-Scp
The Journal of the Michigan Dental Association
This Staff Matters column addresses a dentist's concerns about organizing inclusive end-of-year holiday celebrations for the staff. The response emphasizes the importance of recognizing diverse religious practices and fostering camaraderie. Suggestions include a themed recipe exchange, outdoor activities, community service, or involving staff in event planning. Emphasizing the need for initial guidance to align with goals, the column encourages inclusive celebrations that contribute to staff satisfaction, retention, and a positive workplace atmosphere.
J Mich Dent Assoc December 2023
J Mich Dent Assoc December 2023
The Journal of the Michigan Dental Association
Every month, The Journal of the Michigan Dental Association brings news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200+ members. No publication reaches more Michigan dentists!
In this issue, the reader will find the following:
- A cover story on “New Dentists’ Most Asked Legal Questions”
- A case report on “Endodontic Therapy, Crown Amputation, and Soft Tissue Advancement to Treat a Hopeless Tooth”
- A feature “Be a Leader in Your Practice: What’s Your Style?”
- 2023 Author/Title Index to the Journal of the Michigan Dental Association
- News you need, a Guest Editorial and regular …
Crossing Digital Borders: An Exploration Of Changes In Exposure And Perceptions Of Other Cultures Via Social Media Platforms, Madison Mahoney
Crossing Digital Borders: An Exploration Of Changes In Exposure And Perceptions Of Other Cultures Via Social Media Platforms, Madison Mahoney
Marketing Undergraduate Honors Theses
Social media's explosive growth has revolutionized global connectivity, engaging billions of users and transforming how we learn and share in digital communities. Social media has enabled cross-cultural connectivity and cultural exploration, showcasing diverse lifestyles and customs.
In this Honors undergraduate thesis, research was conducted exploring the relationship between exposure to other cultures on social media and user's perception from seeing this content. This research gauged if there were more positive or negative associations for people from other countries or cultures due to exposure via social media, users' perception and reaction to culturally-insensitive content on platforms, and consumer reaction to culturally-oriented …
The Impact Of Covid-19 Pandemic On Fan Attendance In Major League Soccer (Mls) 2018-2022, Benjamin Appiah
The Impact Of Covid-19 Pandemic On Fan Attendance In Major League Soccer (Mls) 2018-2022, Benjamin Appiah
Electronic Theses, Projects, and Dissertations
ABSTRACT
This culminating experience project investigates the impact of the COVID-19- on Major League Soccer (MLS). The research questions are: (Q1) How did the pandemic impact the trend of fan attendance in the MLS during the COVID-19 pandemic? (Q2) What factors impacted fan attendance in MLS games before the COVID-19 pandemic? (Q3) What factors impact fan attendance in MLS games after COVID-19 pandemic? The findings were: (Q1) Average annual fan attendance declined by 93.61% in 2019 and 2020, and an annua l increase of 49.47% between the year of 2020 and 2021. (Q2) The study revealed that 72.9% of the …