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Full-Text Articles in Business

Money Makes The Diamond: A Creation Of A Predictive Model To Forecast On-Field Performance Through Usage Of Past Financial Data, Jacob Bowman Apr 2023

Money Makes The Diamond: A Creation Of A Predictive Model To Forecast On-Field Performance Through Usage Of Past Financial Data, Jacob Bowman

Honors Theses

This paper examines the feasibility of using statistics to predict win values for major league baseball. Definite correlations were discovered between a Major League organization’s finances and on-field performance. Stated correlations are used to generate a predictive model that will predict on-field outcomes. Using regression analysis, such a model is construed, and successfully predicted win ratios for Major League Baseball organizations using only available past financial data.


Correlation Of Motivations To View Facebook Video Advertisements With Willingness To View Future Advertisements, Mokhlisur Rahman Jan 2023

Correlation Of Motivations To View Facebook Video Advertisements With Willingness To View Future Advertisements, Mokhlisur Rahman

Dissertations and Theses

Most people are familiar with the concept of Facebook video ads. Facebook offers enormous features to place in-feed video ads to promote products. An online survey was conducted at the University of South Dakota in Vermillion, South Dakota. The survey looked for user motivations for viewing Facebook video ads. The conceptual framework for this study was chosen as the Uses and Gratifications Theory. Drawing on the UGT, the study uses a previously established and supported scale used in previous uses and gratification studies to measure the correlation among results. All the participants in this study were university students. The study …