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Self-Image Enhancement Through Branded Accessories Among Youths: A Phenomenological Study In India, Anitha Acharya, Manish Gupta Jul 2016

Self-Image Enhancement Through Branded Accessories Among Youths: A Phenomenological Study In India, Anitha Acharya, Manish Gupta

The Qualitative Report

Fashion not only forms an important part of everyday consumption decisions, but also plays an important role in all daily events such as, the clothing we wear, how we think and also what we eat and where we eat. In realism, fashion is an outcome of a dynamic culture and common shifts in the tastes and style of individuals. The center of the debate appears to be that branded fashion accessories involvement is likely to be associated with differences in sensitivity to one’s social surroundings (Auty & Elliott, 1998). The question is: “Whether involvement in fashion accessories with its strong …


Exploring Dimensions Of Teachers’ Ocb From Stakeholder’S Perspective: A Study In India, Musarrat Shaheen, Ritu Gupta Dr., Y.L.N Kumar Dr. Jun 2016

Exploring Dimensions Of Teachers’ Ocb From Stakeholder’S Perspective: A Study In India, Musarrat Shaheen, Ritu Gupta Dr., Y.L.N Kumar Dr.

The Qualitative Report

Parents are real beneficiaries of school services. Their involvement in school based activities has changed the role breadth of teachers. Schools can handle this parental involvement through the extra-role behaviors of teachers. These beyond the job behaviors or organizational citizenship behaviors (OCB) of teachers are crucial for the schools. Despite the prescribed roles and duties, the schools cannot predict and infer through formally stated in-role job description, the entire range of extra-role behavior exhibited by teachers during and after school. In this study, teacher’s role breadth is examined under the broad spectrum of Organizational Citizenship Behavior (OCB) which resulted into …