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Articles 1 - 11 of 11
Full-Text Articles in Business
A Qualitative Study Of The Impact Of Emotional Labour On Health Managers, Carlene Boucher
A Qualitative Study Of The Impact Of Emotional Labour On Health Managers, Carlene Boucher
The Qualitative Report
The objective of the study was to examine how surface acting is used by middle managers to manage the emotional displays of executives in the health industry in Australia. The research was located within a social constructionist epistemology and the theoretical construct used to structure the study was surface acting. Data was generated through qualitative interviews with 49 middle managers. Analysis was undertaken using grounded theory and thematic analysis. The main finding was that unlike male managers, female managers took on the role of managing the emotional displays of senior staff and used surface acting as the means of doing …
People Centric Governance Model: Conceptualizing The Pillars Of Significance, Zaleha Othman, Rob Melville
People Centric Governance Model: Conceptualizing The Pillars Of Significance, Zaleha Othman, Rob Melville
The Qualitative Report
This article explores corporate governance issue from the perspective of peoples’ governance. Using qualitative research approach, specifically, a grounded theory method, the paper explores the role of the pillar of significance in corporate governance practices. Interview was used as primary data, although document was also analysed. Analysis of the data revealed people centric governance is essential. Findings suggest that there are several pillar of significance in the corporations that provide strength to the corporate governance practices. Emerging theory suggests that the core of corporate governance lies on the people rather that the structure. The finding is useful as it impacted …
Street Vending And Competitive Advantage: Towards Building A Theoretical Framework, Aborampah Amoah-Mensah
Street Vending And Competitive Advantage: Towards Building A Theoretical Framework, Aborampah Amoah-Mensah
The Qualitative Report
The study examines the strategies adopted by street vendors or hawkers in Ghana in a bid to gain competitive advantage. Drawing on six focus group meetings held with street vendors in two sub-metropolitan assemblies (Bantama and Tafo) in Kumasi, Ghana, the study finds that street vendors adopt ten strategies – networking, multiple undifferentiated market strategy, the sale of convenient products, “dying and resurrecting” (strategic exit and return into business), regular changing of goods and services, exploitation of flexible operating hours, cost-based pricing strategy, sales promotion, trade credit and locational advantage – to gain competitive advantage. Using these strategies, a theoretical …
An Application Of Brand Personality To Green Consumers: A Thematic Analysis, Anitha Acharya, Manish Gupta
An Application Of Brand Personality To Green Consumers: A Thematic Analysis, Anitha Acharya, Manish Gupta
The Qualitative Report
Green products are increasingly becoming popular in India as a fashion statement. Yet, limited attention has been given to understand why users of green products associate themselves with green brands in India. Therefore, the purpose of this study is to investigate the applicability of brand personality to green products. Thematic analysis of semi-structured interviews and focus group discussions of green product consumers revealed six dimensions of green brand personality (GBP). GBP is a set of human characteristics associated with a green brand. By focusing on the green brand personality dimensions discovered in this paper, marketing managers can better understand why …
Good Vibrations: Charting The Dominant And Emergent Discursive Regimes Of Sex Toys, George Rossolatos
Good Vibrations: Charting The Dominant And Emergent Discursive Regimes Of Sex Toys, George Rossolatos
The Qualitative Report
Sex toys promote a new consumptive ethos whose significance may be adequately outlined by attending to the institutional implications of this product category’s consumption. By drawing on Foucault’s theory of sexuality and the technologies of the self that materialize with the aid of discursive formations about sexuality, as well as on relevant sociological and ethnographic insights, I undertake a qualitative content analysis on a corpus of 100 sex toys’ product reviews from popular magazines and web sites in order to identify how the discourse about sex toys is articulated in terms of three dominant categories of sexual scripts (Simon & …
Extending Organizational Memory And Corporate Communications Research Via Autoethnography/Autobiography, Damion Waymer, Nneka Logan
Extending Organizational Memory And Corporate Communications Research Via Autoethnography/Autobiography, Damion Waymer, Nneka Logan
The Qualitative Report
Culture, business, and communication are overlapping human phenomena. However, corporate communication methods have yet to embrace the complexity of organizational culture. Since the study of culture is anthropological in nature, we propose foregrounding autoethnography/autobiographical approaches and method to analyze corporate organizational culture. We argue that studying corporate communication, public relations, and society via the lenses of organizational culture and subsidiary organizational memory can provide unique insights into practice of corporate communication and the theorizing of organizational memory research. In this case example, we answer this question: In what ways can autobiographical/autoethnographic narratives of organizational members inform the theory, research, and …
Improving Data Quality And Avoiding Pitfalls Of Online Text-Based Focus Groups: A Practical Guide, Lilla Vicsek
Improving Data Quality And Avoiding Pitfalls Of Online Text-Based Focus Groups: A Practical Guide, Lilla Vicsek
The Qualitative Report
Despite the fact that there are several practical advantages of online typed focus groups, this type of group questioning has not spread as widely as had been expected when it appeared as a new research option. One of the reasons for that might be that a major risk of these text-based focus groups is inadequate data quality. Unless certain measures are taken to prevent this, an analysis can face the problem of not being rich enough and not digging deep enough – which are often important criteria for good qualitative analysis. This article discusses how to deal with the problem …
Self-Image Enhancement Through Branded Accessories Among Youths: A Phenomenological Study In India, Anitha Acharya, Manish Gupta
Self-Image Enhancement Through Branded Accessories Among Youths: A Phenomenological Study In India, Anitha Acharya, Manish Gupta
The Qualitative Report
Fashion not only forms an important part of everyday consumption decisions, but also plays an important role in all daily events such as, the clothing we wear, how we think and also what we eat and where we eat. In realism, fashion is an outcome of a dynamic culture and common shifts in the tastes and style of individuals. The center of the debate appears to be that branded fashion accessories involvement is likely to be associated with differences in sensitivity to one’s social surroundings (Auty & Elliott, 1998). The question is: “Whether involvement in fashion accessories with its strong …
Exploring Dimensions Of Teachers’ Ocb From Stakeholder’S Perspective: A Study In India, Musarrat Shaheen, Ritu Gupta Dr., Y.L.N Kumar Dr.
Exploring Dimensions Of Teachers’ Ocb From Stakeholder’S Perspective: A Study In India, Musarrat Shaheen, Ritu Gupta Dr., Y.L.N Kumar Dr.
The Qualitative Report
Parents are real beneficiaries of school services. Their involvement in school based activities has changed the role breadth of teachers. Schools can handle this parental involvement through the extra-role behaviors of teachers. These beyond the job behaviors or organizational citizenship behaviors (OCB) of teachers are crucial for the schools. Despite the prescribed roles and duties, the schools cannot predict and infer through formally stated in-role job description, the entire range of extra-role behavior exhibited by teachers during and after school. In this study, teacher’s role breadth is examined under the broad spectrum of Organizational Citizenship Behavior (OCB) which resulted into …
Establishing Construct Validity And Reliability: Pilot Testing Of A Qualitative Interview For Research In Takaful (Islamic Insurance), Maryam Dikko
The Qualitative Report
This paper describes the process of the conduct of preliminary tests to determine the construct and content validity of the chosen data collection method for a study into the relationship between Islamic principles and objectives, Islamic financial law and takaful (slamic Insurance) operations and practices in Nigeria. Semi-structured interviews were tested on a select group of respondents mirroring the intended subjects in the field. The pilot test showed the construct to be both valid and reliable while giving the opportunity to insert refinements to the research tool.
The Corporate Social Responsibility In Lidl’S Communication Campaigns In Croatia And The Uk, Martina Topic, Ralph Tench
The Corporate Social Responsibility In Lidl’S Communication Campaigns In Croatia And The Uk, Martina Topic, Ralph Tench
The Qualitative Report
The purpose of the paper was to investigate whether Lidl uses CSR communication in their Advertising and Communication Campaigns in two different business contexts, and if so, how. The paper built upon existing analyses of CSR Communication by analysing Lidl’s websites in both countries, and went step forward and analysed TV adverts of the company in both countries as well. The analysis discovered importance of the social context in using CSR to promote business, as well as a different communication management strategy where Lidl does not communicate with UK public as extensively as with the Croatian public due to different …