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Full-Text Articles in Business

Environmental Risk Perceptions Of Port Residents: An Empirical Study On East Side Of Keelung Port, Ya-Ling Yang, Wen-Hwa Shyu, Cheng-Han Li, Ji-Feng Ding Aug 2016

Environmental Risk Perceptions Of Port Residents: An Empirical Study On East Side Of Keelung Port, Ya-Ling Yang, Wen-Hwa Shyu, Cheng-Han Li, Ji-Feng Ding

Journal of Marine Science and Technology

Environmental risks management and assessment become essential in dealing with environmental pollution events when we pursue green environment and sustainable transportation policies. Hence, this article investigates the environmental risk perceptions of residents living in neighborhood of east Keelung Port in Taiwan. Using surveyed data collected from questionnaires, the multiple linear regression (MLR) model was used to examine the research hypotheses. We obtained several important findings in this empirical study. Firstly, the risk perceptions index of local residents indicates that pollutions produced in port operations become serious threats to health. Secondly, compensation effect, psychological factors, trust, demographic factors and physical environment …


A Study On International Trade Risks Of Ocean Freight Forwarders, Tsung-Yu Chou Aug 2016

A Study On International Trade Risks Of Ocean Freight Forwarders, Tsung-Yu Chou

Journal of Marine Science and Technology

Ocean freight forwarders play a critical role in the economic development of Taiwan and import/export services are their most important business line. As an integral element of the marine transportation industry, forwarders find themselves exposed to greater risks due to the homogeneity of their services in a highly competitive and changeable marketplace. It is hence essential to develop a model to evaluate trade risks so as to prevent and mitigate such risks, enhance competitive edge and operational sustainability. This paper examines the trade risks undertaken by the ocean freight forwarding industry in Taiwan and applies the algorithms of fuzzy multi-criteria …


An Empirical Application Of Fuzzy Qfd To Improve The Relationship Quality Of The Home Delivery, Tsung-Yu Chou, Ming-Tao Chou Jun 2016

An Empirical Application Of Fuzzy Qfd To Improve The Relationship Quality Of The Home Delivery, Tsung-Yu Chou, Ming-Tao Chou

Journal of Marine Science and Technology

This paper presents an extended quality function deployment (QFD) approach that incorporates fuzzy logic to decrease the subjectivity of relationship strength and equip enterprises with better improvement techniques to fulfill customers’ needs and enhance their relationship quality. The proposed fuzzy QFD (FQFD) model is simple, flexible, and easy to understand. The empirical case examined in this paper demonstrates the efficiency of the process and indicates five critical techniques for improving quality of relationship with the customer. Overall, the FQFD approach requires only an average amount of data that can be collected quickly. The requisite calculations do not require any sophisticated …


A Comparison Of Models Used For Aircraft Tractor Supplier Selection From A Financial Perspective, Chang-Shu Tu, Chan-Shal Lee, Shing-Chih Yang, Hsuan-Shih Lee Jun 2016

A Comparison Of Models Used For Aircraft Tractor Supplier Selection From A Financial Perspective, Chang-Shu Tu, Chan-Shal Lee, Shing-Chih Yang, Hsuan-Shih Lee

Journal of Marine Science and Technology

Aircraft tractor supplier selection (ATSS) is critical for equipment procurement management in airport ground handling service (AGHS) companies because it guarantees the work safety of airport ramps. Although AGHS ATSS plays a crucial role in the safety of ground handling ramp operations, few studies have analyzed the ATSS of AGHS companies. This paper describes a new approach to compare the Delphi method, analytic hierarchy process, involvement cost-factor measures, and multi-choice goal programming by considering both financial and nonfinancial factors for ATSS from a financial perspective. In particular, we introduce a real case to demonstrate the practicability of the proposed approach.


An Interval-Valued Fuzzy Number Approach For Supplier Selection, Chan-Shal Lee, Cheng-Chi Chung, Hsuan-Shih Lee, Guo-Ya Gan, Ming-Tao Chou Jun 2016

An Interval-Valued Fuzzy Number Approach For Supplier Selection, Chan-Shal Lee, Cheng-Chi Chung, Hsuan-Shih Lee, Guo-Ya Gan, Ming-Tao Chou

Journal of Marine Science and Technology

Supplier assessment in supply chain management and electronic marketplaces plays an important role in the business transaction. Many methods have been proposed to deal with the supplier selection problems. Some of them are based on fuzzy set theory. However, traditional fuzzy numbers cannot precisely express the vagueness in the decision process. In this paper, we are going to propose a new fuzzy multiple criteria decision making model based on interval-valued fuzzy numbers to tackle the supplier selection problem in the circumstances where uncertainty is introduced. Usually, fuzzy numbers are employed to express uncertainty. For a fuzzy number, the degree of …


Service Innovation At Keelung International Harbor, Ming-Chung Lii, Yuh-Ling Su, Kung-Don Ye Jun 2016

Service Innovation At Keelung International Harbor, Ming-Chung Lii, Yuh-Ling Su, Kung-Don Ye

Journal of Marine Science and Technology

Growing competition among international harbors has changed the core port operating strategy from pursuing efficiency to innovation. Most academic studies of innovation have focused on products and manufacturing processes rather than on service innovation, especially in the field of international harbor. Accordingly, this study investigated service innovation in an international harbor to evaluate the applicability of the service concept for guiding the direction of effort by international harbors. Since the idea of service innovation is just in the initial stage, the purpose of this work is trying to explore set of indices that can well measure service innovation performance of …


Impact Of Repeal Of Conference On European Liner Market, Yuh-Ling Su, Dong-Hua Wang Apr 2016

Impact Of Repeal Of Conference On European Liner Market, Yuh-Ling Su, Dong-Hua Wang

Journal of Marine Science and Technology

In September 2006 the European Council decided to repeal Regulation 4056/86 with effect from October 2008. The primary issue addressed in this study is the impact of repeal of block exemption in Europe on two major Europe-based trades – the United States/North Europe trade and the Far East/North Europe trade. This paper measures empirically the economic impact of the repeal of conference on competition of EU liner shipping. Adam Smith’s theory of joint products is adopted to examine the impact of the repeal after 2009. This paper considers head haul and backhaul container shipments as joint products. Two statistical equations …


A Fuzzy Algorithm To Evaluate Competitive Locations For International Transport Logistics System, Shu-Chen Lin Apr 2016

A Fuzzy Algorithm To Evaluate Competitive Locations For International Transport Logistics System, Shu-Chen Lin

Journal of Marine Science and Technology

This paper evaluates competition location decisions in a fuzzy environment and assesses international transport logistics service systems using a fuzzy model. First, the study introduces the concepts of fuzzy set theory. Second, a stepby-step fuzzy algorithm, including ten systematic procedures, is effectively represented and processed to assure convincing and effective decision making. Third, three major competitive locations in the Pacific Asia region are presented as examples to analyze the rank order and competitive scenario of international transport logistics service systems. Finally, the operations of fuzzy numbers and -cut can be adopted as a practical tool for empirical applications in future …


An Evaluation Of Key Service Effectiveness Of Keelung Port, Ji-Feng Ding, Ming-Tao Chou, I-Chun Yeh, Ya-Ling Yang, Chien-Chang Chou, Wen-Hwa Shyu Apr 2016

An Evaluation Of Key Service Effectiveness Of Keelung Port, Ji-Feng Ding, Ming-Tao Chou, I-Chun Yeh, Ya-Ling Yang, Chien-Chang Chou, Wen-Hwa Shyu

Journal of Marine Science and Technology

In the keen competitive port market, service effectiveness has become a key to customer satisfaction and loyalty for port operators in future business endevors. The main purpose of this article was to apply the fuzzy analytic hierarchy process (AHP) model to evaluate key factors influencing service effectiveness for Keelung Port in Taiwan. Based on the port literature and experts’ opinions, a hierarchical structure with 5 assessment aspects and 15 assessment criteria was first constructed. A fuzzy AHP model was then proposed. Finally, we employed the fuzzy AHP model to empirically evaluate the key criteria of service effectiveness. The results showed …


Applying Fuzzy Ahp In Selection Of Transport Modes For Kinmen Military Logistics, Yu-Jie Wang, Tzeu-Chen Han, Ming-Tao Chou Apr 2016

Applying Fuzzy Ahp In Selection Of Transport Modes For Kinmen Military Logistics, Yu-Jie Wang, Tzeu-Chen Han, Ming-Tao Chou

Journal of Marine Science and Technology

Kinmen is suited as an important tactical location for Taiwan, despite being a small island with scarce resources. A number of soldiers defend Kinmen for essential military reasons. Therefore, logistics in Kinmen are very important, especially with regard to the military. Generally, necessary goods and materials for Kinmen are transported from Taiwan by ship or air. However, inclement weather in Kinmen often causes delays and difficulties in transportation. This is a serious problem for Kinmen military logistics. To enhance and increase transportation performance, military logistics centers need to evaluate feasible transport modes based on efficiency and cost, and then select …